Master the Next Era of B2B Marketing
The 2024 ANA Masters of B2B Marketing Conference is a gateway to mastering the next era of B2B marketing transformation. Engage with a diverse lineup of industry leaders and immerse yourself in insightful masterclasses. This event promises to equip you with the tools and knowledge necessary for success in today's dynamic business landscape.
Learn how the evolution of buyer behavior is shaping the future of marketing strategies and gain valuable insights into leveraging data-driven approaches in an AI-driven world. Be among the first to explore the latest research on the value of B2B marketing.
Laurence Newell, Managing Director - North America will be representing Brand Finance at the event, delivering a presentation on our annual study on the strongest and most valuable B2B brands.
Click here for more information on the event and to register.
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.
Laurence is a brand specialist and consolidated marketing services business developer with 26+ years of experience directing client engagements in brand-building disciplines encompassing valuation, B2B and B2C research, strategy, corporate identity, and packaging across numerous sectors and markets. With experience throughout Latin American and North American markets, Laurence serves as Managing Director for the Americas Region of Brand Finance, the world’s leading brand valuation and strategy consultancy.
Laurence is a frequent contributor on marketing and branding topics in media outlets such as Bloomberg, and The Drum. Laurence is a representative for Mexico before the ISO Technical Committee responsible for reviewing the creation of a transparent, reconcilable, and repeatable approach to brand valuation, ISO 10668 on Monetary Brand Valuation, and participates in the US Marketing Accountability Standards Board (MASB), with Brand Finance.
Laurence holds an undergraduate degree from Southern Methodist University and a postgraduate degree from the University of Miami.
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.
