15:00 - 16:00 EDT
An astonishing fact: the top-100 B2B brands have a total enterprise value of a trillion dollars greater than their B2C counterparts. A less astonishing fact: the B2B top-100 have a total brand value of nearly a trillion dollars less than their B2C peers. The clear conclusion: the upside potential for B2B brands is enormous and waiting to be exploited.
Savio D'Souza, Senior Director at Brand Finance leads this online session, hosted by the Association of National Advertisers, to dive deep into the undeniable, multi-dimensional impact of stronger, higher-value B2B brands – from marketing and talent impact to financial and shareholder out-performance.
Key Takeaways from the session:
Savio is an Associate Director at Brand Finance. Whilst at Brand Finance, Savio has worked on a number of national and international projects in Airlines, Technology Media & Technology (TMT). Savio also has experience in assignments for technical purposes including, tax and transfer pricing, legal disputes and business combinations. Recently Savio has been a key member for projects for clients such as; Truphone, Vodafone, Heathrow, and Turkish Airlines.Due to the nature of the projects to which he has been involved, Savio has helped devise and recommend strategies to clients so that they were able to utilise the potential of their brand. This advice could range from how best to license and franchise the brand to alterations in the Brand architecture and portfolio management.Savio has a MEng degree in Electrical & Electronic Engineering with Management from Imperial College London and qualified as a Chartered Accountant with Brand Finance. Prior to Brand Finance he had spells at Ernst & Young and one of the largest Oil Services Companies.