The Inaugural London Brand-to-Demand Conference.
In 2025, the second annual Brand-to-Demand Conference was hosted in New York. The event focused on the accelerating shift toward integrating brand and demand strategies. Attendees explored the current state of brand-to-demand maturity across the industry, with real-world case studies showcasing how brands at different stages are navigating this evolution.
On 30th September, the Brand-to-Demand Conference lands in London for the first time, presented by ANA, IAA, Brand Finance, LinkedIn and Stein. Its focus: B2B’s Brave New World of BDX®.
As more organisations embrace integrated, end-to-end brand and demand strategies, top B2B marketers will share how they’re driving measurable impact by connecting long-term brand building with short-term performance.
David Haigh, Chairman & CEO at Brand Finance, will join a CMO Roundtable on the topic of B2B's Investment Imperative. The BDX Maturity Study revealed quantitatively what B2B marketers know intuitively and from experience: B2B marketing remains significantly under-invested. This roundtable discussion addresses the rationale, strategies and storytelling required to secure sustained investment to build brand strength, demand strength and enterprise value.
For more information about the event, click here to visit the website.
Please email us at events@brandfinance.com if you are interested in attending
As the Global Compass for the marketing and advertising industry, rhe IAA UK mission is to serve as the gateway for brands and marketers seeking growth across borders and to guide members through the transformations taking place in the industry.
As an influential network of industry leaders, with a broad spectrum of expertise, the IAA helps brands grow, strengthen and forge new paths around the world, as well as helping professionals develop in their careers.
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.
Stein helps build the world’s most demanded B2B brands by unifying brand and demand — strengthening each to the benefit of both. Through its Brand-to-Demand Experience (BDX) model, highly awarded creativity, and full-funnel media capabilities, Stein drives differentiation, distinction and growth for clients worldwide.
David is the Chairman of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).