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Brand Finance at Cannes Lions: Sustainability as a Growth Driver

18 June 2024, 10:00–10:40 UK Time

Tuesday, 18th June 11.00 - 11.40 CEST

Join IAA Global and Brand Finance as they reveal the findings from their latest IAA Global Sustainability Index.

Hear from Robert Haigh, Head Of Strategy & Sustainability, Brand Finance, Sasan Saeidi, Global Chief Business Officer at VML, Khensani Nobanda, Chief Marketing Officer at Nedbank, at this enlightening session led by Kenneth Cukier, Deputy Executive Director at The Economist and gain a deeper understanding of how sustainability perceptions are driving change in today's business landscape.

18 June 2024, 10:00–10:40 UK Time
In association with
International Advertising Association

The International Advertising Association is a global association that represents all areas of the marketing and communications industry.

The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.

The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.

International Advertising Association Website

Speakers

Robert Haigh
Strategy and Sustainability Director
Brand Finance

Robert leads Brand Finance’s sustainability research and consulting practice, helping brands to understand the value of sustainability perceptions and how to manage these effectively.

Robert has a degree in Geography from the University of Oxford and an MBA from London Business School.

Robert began his career in marketing communications, later specialising in commercial strategy, due diligence, and insights.

Website

In association with

International Advertising Association

The International Advertising Association is a global association that represents all areas of the marketing and communications industry.

The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.

The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.

International Advertising Association Website

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Théâtre Claude Debussy, 1 Boulevard de la Croisette, 06400, Cannes, France

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