9.00 Wednesday, 12th February - 17.00 Thursday, 13th February AEDT
The inaugural City Nation Place Australasia provided an essential forum for places working to join the dots between what makes a great place to live, work, visit and invest.
City Nation Place brings together nation branding and foreign office teams, city and regional marketing boards, destination marketing organisations, investment promotion agencies and economic development teams.
Managing Director of Brand Finance Australia, Mark Crowe, hosted a roundtable discussion on 'Reaching target audiences: how understanding place brand perceptions can help develop a successful strategy for investment, talent, and tourism attraction'
City Nation Place provides a forum for cities, nations and places to collaborate and share best practice on place branding and place marketing strategies in order to generate sustainable tourism and economic development, build cohesive communities, and encourage global cooperation.
The first City Nation Place Global conference was launched in London in 2015 and is now an established, must-attend, annual event for engaged decision-makers from around the world who are actively involved in developing and implementing place brand strategy for their city, region, nation, or place.
The Americas conference launched in 2017, in partnership with Resonance Consultancy. This annual event now brings together the leadership teams of municipality, city and state marketing boards, DMOs, CVBs, and EDOs across the USA and Canada, who are keen to increase economic opportunities by taking a forward-thinking, collaborative approach with all stakeholders engaged in placemaking and place story-telling to attract talent, tourism, and investment.
City Nation Place has also organised events in Asia [Singapore], Latin America [Costa Rica] and in the UK for a specifically UK audience, and is actively engaged in the process of developing more opportunities around the world.
Mark Crowe is the Managing Director of Brand Finance Australia Pty Ltd. Mark brings to the role a keen focus and knowledge in Marketing Accountability and Effectiveness. He is a strong advocate for promoting the role of marketing based assets as the key source of value creation in business. Mark’s previous role was CEO of the Australian Marketing Institute. He has extensive senior management and board director experience across the professional services, education, food, hospitality and sporting industries.
Mark has contributed to numerous business and marketing publications including The Role of Marketing in the Boardroom and What Value Marketing. Mark is a Certified Practising Marketer and a Fellow of the Australian Marketing Institute. He has a Bachelor of Commerce from the University of New South Wales and a Certificate in Strategic Marketing Management from the Macquarie Graduate School of Management.