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Brand Finance at City Nation Place Global 2019

07 November 2019, 08:00–17:30

Join Brand Finance, partners, colleagues, and delegates from over 27 countries, including representatives of 28 global cities, at the City Nation Place Global conference in November. Taking place in the heart of London’s hub for the creative and tech sector, the conference features 33 speakers, all experienced place branding and marketing practitioners, who will lead discussions on how to engage your citizens, work in partnership with the private sector, and develop a strategic approach to attracting talent, tourism, and investment.

Brand Finance and Brand Dialogue are presenting an afternoon session on “Nation Branding & Soft Power: A Guide to Best Practice”.

For more information about the event, visit the City Nation Place website.

To purchase tickets for the event with 20% exclusive discount for members of our Brand Finance network, click here, or use the code BrandFinance20 at checkout.


14:45 - 15:25 Brand Finance Breakout Session

'Nation Branding & Soft Power: A Guide to Best Practice'

  • Brand Finance’s Nation Brands 2019 ranking & inaugural Global Soft Power Index 2020
  • Nation & place branding as a way to build soft power & encourage economic growth
  • What makes a successful nation & place branding campaign?
  • How a well-managed nation & place brand can help overcome reputational challenges
  • Public diplomacy & marketing toolkit for nation & place brands

To view the full agenda for the day, click here.



Konrad Jagodzinski
Communications Director
Brand Finance

Konrad is the Communications Director of Brand Finance and leads the Brand Dialogue team as Managing Director.

Konrad has a proven track record in delivering integrated PR campaigns, and is responsible for reports, press releases, media relations, and engagement with client press offices across the Brand Finance Group. He combines experience of leading day-to-day operations of a press office with developing and executing campaigns that make use of traditional as well as digital media tools. He manages the creation and promotion of Brand Finance’s nearly 100 annual sector and country reports on the world’s most valuable brands. He has experience in geographic branding as well as public diplomacy strategy and execution from his time at the Polish Embassy in London.

Konrad studied European Studies (MA) at King’s College London and the Humboldt University in Berlin, and International Relations with Political Science (BA) at the University of Birmingham.

David Haigh
Founder and CEO
Brand Finance

David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.

David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.

David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.

Sehr Sarwar
Communications Director
Brand Dialogue

Sehr has five years of public affairs, government relations and corporate communications experience, having graduated from the School of Oriental and African Studies, University of London where she read BA (Hons) Middle Eastern Studies. She joined Brand Dialogue in January 2018, from Meritus Consultants, a strategic communications consultancy in London.

She has experience in handling reputation management, crisis communications issues, profile raising and helping clients engage effectively with media, government and policy makers. Sehr has worked for international companies and banks, partnerships and small business, governments, regulators, trade bodies, universities, schools and individuals.

Sehr was raised in Dubai where she spent time reporting as a business journalist on City 7 TV and she speaks Arabic and Urdu.

Parul Soni
Brand Finance

Parul leads the team of analysts and consultants behind Brand Finance’s annual Global 500, Nation Brands, and Global Soft Power Index studies. She has a wealth of experience in Business and Brand Valuation working across sectors, specialising in Nation Branding, Food & Drinks, and Utilities. She is an experienced research and data analyst with survey experience across a range of evaluation and research issues.

Parul has worked with a variety of clients such as GREAT Campaign and PromPeru. She has a BSc in Economics and Economic History from the London School of Economics and is a chartered global management accountant, CIMA.


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