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Brand Finance at City Nation Place Global 2019

07 November 2019, 08:00–17:30 UK Time

Join Brand Finance, partners, colleagues, and delegates from over 27 countries, including representatives of 28 global cities, at the City Nation Place Global conference in November. Taking place in the heart of London’s hub for the creative and tech sector, the conference features 33 speakers, all experienced place branding and marketing practitioners, who will lead discussions on how to engage your citizens, work in partnership with the private sector, and develop a strategic approach to attracting talent, tourism, and investment.

Brand Finance and Brand Dialogue are presenting an afternoon session on “Nation Branding & Soft Power: A Guide to Best Practice”.

For more information about the event, visit the City Nation Place website.

To purchase tickets for the event with 20% exclusive discount for members of our Brand Finance network, click here, or use the code BrandFinance20 at checkout.


14:45 - 15:25 Brand Finance Breakout Session

'Nation Branding & Soft Power: A Guide to Best Practice'

  • Brand Finance’s Nation Brands 2019 ranking & inaugural Global Soft Power Index 2020
  • Nation & place branding as a way to build soft power & encourage economic growth
  • What makes a successful nation & place branding campaign?
  • How a well-managed nation & place brand can help overcome reputational challenges
  • Public diplomacy & marketing toolkit for nation & place brands

To view the full agenda for the day, click here.


07 November 2019, 08:00–17:30 UK Time
to be notified of future events


Konrad Jagodzinski
Place Branding Director
Brand Finance

Konrad leads Brand Finance’s place branding and soft power practice. He liaises with clients, directs consulting projects, and is responsible for the creation and promotion of the annual Global Soft Power Index, Nation Brands, and City Index studies.

Konrad has extensive experience in advising clients in the fields of place branding and public diplomacy. Before joining Brand Finance, he worked at the Polish Embassy in London where he developed and delivered successful marketing communications campaigns as well as media relations programmes of official engagements by the president, prime minister, government ministers, and the ambassador.

In his role at Brand Finance, Konrad has advised a variety of place branding organisations, including the GREAT Britain and Northern Ireland Campaign, Austrade, and Cape Town Tourism.

Before moving on to grow the place branding practice, Konrad was the Communications Director of Brand Finance and Managing Director of Brand Finance’s PR agency – Brand Dialogue for 5 years. He has a proven track record in executing integrated communications strategies, having been responsible for publishing nearly 100 industry and country reports on the world’s most valuable brands on an annual basis.

Konrad has qualified with the Professional PR Diploma from the Chartered Institute of Public Relations (CIPR). He studied European Studies MA at King’s College London and the Humboldt University in Berlin, and International Relations with Political Science BA at the University of Birmingham.

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Sehr Sarwar
Communications Director
Brand Dialogue

Sehr has five years of public affairs, government relations and corporate communications experience, having graduated from the School of Oriental and African Studies, University of London where she read BA (Hons) Middle Eastern Studies. She joined Brand Dialogue in January 2018, from Meritus Consultants, a strategic communications consultancy in London.

She has experience in handling reputation management, crisis communications issues, profile raising and helping clients engage effectively with media, government and policy makers. Sehr has worked for international companies and banks, partnerships and small business, governments, regulators, trade bodies, universities, schools and individuals.

Sehr was raised in Dubai where she spent time reporting as a business journalist on City 7 TV and she speaks Arabic and Urdu.

Parul Soni
Associate Director
Brand Finance

Parul leads the team of analysts and consultants behind Brand Finance’s annual Global 500, Nation Brands, and Global Soft Power Index studies. She has a wealth of experience in Business and Brand Valuation working across sectors, specialising in Nation Branding, Food & Drinks, and Utilities. She is an experienced research and data analyst with survey experience across a range of evaluation and research issues.

Parul has worked with a variety of clients such as GREAT Campaign and PromPeru. She has a BSc in Economics and Economic History from the London School of Economics and is a chartered global management accountant, CIMA.


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Courthouse Hotel Shoreditch, 335-337 Old Street, Shoreditch, London, EC1V 9LL

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