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Brand Finance at City Nation Place Global 2020

12 November 2020, 09:00–17:00

Delegates joined Brand Finance, partners, colleagues, and delegates from all over the world at the City Nation Place Global conference on 12th November.

This year, the conference was hosted online, featuring place branding and marketing practitioners, who led discussions on how to engage your citizens, work in partnership with the private sector, and develop a strategic approach to attracting talent, tourism, and investment.

Brand Finance hosted a breakout session and roundtable discussions for the exclusive launch of the Brand Finance Nation Brands 2020 study.

Programme

11:30 - 12:05Brand Finance Breakout Session
'Understanding the Strength and Value of Nation Brands'
  • Exclusive launch of Brand Finance Nation Brands 2020 – the latest results of the annual study on the world’s 100 most valuable and strongest nation brands
  • Presentation of improved methodology incorporating the findings of the world’s largest nation brand perceptions survey
  • Invitation to take a sneak peek at the next Global Soft Power Index, with survey coverage extended to 75,000 respondents in over 100 countries

To view the full agenda for the day, click here.

Speakers

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Parul Soni
Associate Director
Brand Finance

Parul leads the team of analysts and consultants behind Brand Finance’s annual Global 500, Nation Brands, and Global Soft Power Index studies. She has a wealth of experience in Business and Brand Valuation working across sectors, specialising in Nation Branding, Food & Drinks, and Utilities. She is an experienced research and data analyst with survey experience across a range of evaluation and research issues.

Parul has worked with a variety of clients such as GREAT Campaign and PromPeru. She has a BSc in Economics and Economic History from the London School of Economics and is a chartered global management accountant, CIMA.

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