Join Brand Finance, partners, colleagues, and delegates from all over the world at the City Nation Place Global conference on 12th November.
This year, the conference will be held online, featuring place branding and marketing practitioners, who will lead discussions on how to engage your citizens, work in partnership with the private sector, and develop a strategic approach to attracting talent, tourism, and investment.
Brand Finance invites you to join our breakout session and roundtable discussions to take part in the exclusive launch of our Brand Finance Nation Brands 2020 study.
|11:30 - 12:05||Brand Finance Breakout Session|
'Understanding the Strength and Value of Nation Brands'
To view the full agenda for the day, click here.
David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.
David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.
David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.
Parul leads the team of analysts and consultants behind Brand Finance’s annual Global 500, Nation Brands, and Global Soft Power Index studies. She has a wealth of experience in Business and Brand Valuation working across sectors, specialising in Nation Branding, Food & Drinks, and Utilities. She is an experienced research and data analyst with survey experience across a range of evaluation and research issues.
Parul has worked with a variety of clients such as GREAT Campaign and PromPeru. She has a BSc in Economics and Economic History from the London School of Economics and is a chartered global management accountant, CIMA.