Brand Finance will once again be joining senior place leaders from across the UK at this year’s City Nation Place UK Conference, hosted at the Bradford Arts Centre. The conference brings together leadership teams from place, tourism, and economic development to focus on navigating organisational restructures, and funding opportunities and challenges, through the development of a place-led approach to building and managing reputation.
Representatives from Brand Finance’s Place Branding Team will be attending the conference and look forward to meeting delegates. If you would like to connect with them during the event, please click here to register to purchase a ticket with an exclusive 20% discount, or email events@brandfinance.com to arrange a meeting.
Click here to view full agenda for the City Nation Place UK Conference.
City Nation Place provides a forum for cities, nations and places to collaborate and share best practice on place branding and place marketing strategies in order to generate sustainable tourism and economic development, build cohesive communities, and encourage global cooperation.
The first City Nation Place Global conference was launched in London in 2015 and is now an established, must-attend, annual event for engaged decision-makers from around the world who are actively involved in developing and implementing place brand strategy for their city, region, nation, or place.
The Americas conference launched in 2017, in partnership with Resonance Consultancy. This annual event now brings together the leadership teams of municipality, city and state marketing boards, DMOs, CVBs, and EDOs across the USA and Canada, who are keen to increase economic opportunities by taking a forward-thinking, collaborative approach with all stakeholders engaged in placemaking and place story-telling to attract talent, tourism, and investment.
City Nation Place has also organised events in Asia [Singapore], Latin America [Costa Rica] and in the UK for a specifically UK audience, and is actively engaged in the process of developing more opportunities around the world.
Paula is a senior leader operating at executive and board levels in the intersection between strategy, branding, and sustainable development with experience in Europe, South America, and Asia. She worked with leading organisations such as the British Council, Samsung, Renault and Arcadis, helping to understand and grow the value of their brands. She also worked on strategic and multi-stakeholder engagement programs for non-profits such as the Gates Foundation, Forum for the Future and the Calouste Gulbenkian Foundation.
Aglaë is a Place Branding Analyst based in London, where she supports the Place Branding team. She holds an MSc in International Relations of the Americas from UCL, graduating in September 2023 with first-class honours for her research on nation branding. Aglaë's interest in the place branding industry grew during her five-month traineeship at The Place Brand Observer, where she gained valuable insights and attended the City Nation Place Global Conference. Her role at Brand Finance involves client support, data analysis, report writing, and collaboration with colleagues to ensure smooth project execution. Fluent in both English and French, Aglaë is passionate about the evolving field of place branding.