23-25 September 2024 | New York City, USA
Laurence Newell, Managing Director of Brand Finance Americas, will be participating in two panels during Climate Week NYC, discussing critical themes related to sustainability as a growth driver and the SDGs.
Panel 1 - Communicating the SDGs
3rd Annual Innovation 4.4 UNGA Family Office Summit
Date: Monday, 23rd September, 16:15-16:45 ET
Innovation 4.4 brings together family offices, governments, and corporate leaders to accelerate the deployment of impactful solutions for a sustainable future. Founded by impact leader Lina Constantinovici, Innovation 4.4 has hosted key gatherings at the UN Oceans Conference, Necker Island, and COP27. This year’s summit at UNGA will explore actionable strategies to advance the SDGs.
Laurence will be speaking on the panel Communicating the SDGs, focusing on how businesses can effectively convey their sustainability efforts and contribute to global impact.
Panel 2 - Marketing for a Better Tomorrow: Sustainability as a Growth Driver
Date: Wednesday, 25th September, 14:00-14:40 ET
Hosted by The Earth Public Information Collaborative (EPIC)
This special event, hosted by EPIC, will convene leaders from the scientific, creative, and communications industries to explore innovative ways to address the climate-nature challenge. Laurence will be joining a panel of marketing and sustainability leaders to discuss how sustainability is driving growth and shaping the future of business.
Join Laurence at Climate Week NYC to explore how sustainability is reshaping business strategies and driving positive impact.
Please email events@brandfinance.com for more information or to register.
Laurence is a brand specialist and consolidated marketing services business developer with 26+ years of experience directing client engagements in brand-building disciplines encompassing valuation, B2B and B2C research, strategy, corporate identity, and packaging across numerous sectors and markets. With experience throughout Latin American and North American markets, Laurence serves as Managing Director for the Americas Region of Brand Finance, the world’s leading brand valuation and strategy consultancy.
Laurence is a frequent contributor on marketing and branding topics in media outlets such as Bloomberg, and The Drum. Laurence is a representative for Mexico before the ISO Technical Committee responsible for reviewing the creation of a transparent, reconcilable, and repeatable approach to brand valuation, ISO 10668 on Monetary Brand Valuation, and participates in the US Marketing Accountability Standards Board (MASB), with Brand Finance.
Laurence holds an undergraduate degree from Southern Methodist University and a postgraduate degree from the University of Miami.