8:30 AM–12:30 PM ET
Brand Finance is pleased to join the Association of National Advertisers (ANA) during Climate Week NYC, where our Strategy and Sustainability team will present our research on the commercial value of sustainability and the role marketers can play in turning strong sustainability performance into stronger brand value.
Bringing together senior marketing leaders, leading brands, and industry experts, the ANA event will be one of Climate Week’s most focused forums for exploring how sustainability, marketing effectiveness, and business growth increasingly intersect.
The programme will feature perspectives from PepsiCo, Mastercard, TikTok, Pinterest, and others, with sessions developed alongside Kantar, Ad Net Zero, and Brand Finance.
Driving growth through smarter marketing operations
How better measurement can uncover efficiencies, reduce waste, and enable smarter marketing investment decisions.
Creating advertising that performs and drives behaviour change
What leading brands are learning about creative that strengthens marketing effectiveness and brand equity while encouraging consumer action.
Capturing the brand value you may be leaving on the table
Brand Finance will share new research examining the gap between a brand’s sustainability performance and how consumers perceive it. The session will explore where untapped brand value exists and how marketers can translate credible sustainability performance into stronger consumer perceptions and competitive advantage.
The event will conclude with an interactive peer discussion, giving marketing leaders the opportunity to share real-world initiatives, lessons, and ideas to take back to their organisations and incorporate into their 2027 plans.
Space is limited. To register, please email Samantha Walsh at swalsh@ana.net.
View the full agenda and learn more.
We hope to see you in New York.
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.
Robert leads Brand Finance’s sustainability research and consulting practice, helping brands to understand the value of sustainability perceptions and how to manage these effectively.
Robert has a degree in Geography from the University of Oxford and an MBA from London Business School.
Robert began his career in marketing communications, later specialising in commercial strategy, due diligence, and insights.
Sofia is a Senior Strategy and Sustainability Consultant at Brand Finance. She helps manage the firm’s research on sustainability perception and performance, supporting client engagements across ESG communications and valuation. Sofia brings expertise in materiality and sustainability certification schemes to Brand Finance and is a Certified GRI Sustainability Professional. She holds an MSc in Environmental Economics and Climate Change from the London School of Economics and Political Science (LSE).