Brand Finance's Managing Director for Asia Pacific, Alex Haigh, has been invited to join an exclusive roundtable at Converge Live, Asia's premier business and innovation summit, held on 22–23 April 2026 at Jewel, Singapore.
Titled "The Billion Dollar Pitch: Investing in Asia's Sporting Future", the session brings together investors, sports executives, and innovators to examine how Asia is emerging as a powerhouse for sports investment and innovation. Alex will share Brand Finance's unique perspective on the commercial and brand value dynamics shaping Asia's sporting landscape.
Click here to find out more and to request access to the event.
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Alex is an all-rounder on all areas of valuation and quantitative market research but is a technical specialist in the assessment on the return on investment of different brand architecture and brand positioning options. Much of this experience has focused on identifying the brand structures, media investment, media mix and distribution channel management needed to minimise risk and maximise opportunity from any brand changes.
His other area of expertise is the use of market research and brand valuation for licensing strategy and transfer pricing having helped to set up brand licensing teams and structures with many clients.
He is a Chartered Accountant, Chartered Tax adviser and has completed the Advance Diploma in International Tax, with a specialisation in Transfer Pricing. He holds a dual degree in Economics and Environmental Policy from the London School of Economics and has completed training in Data Analysis and Marketing Strategy. He has worked internationally across all continents and in most sectors and now manages Brand Finance's teams and client work across Asia and Australasia.