12:35 - 13:25 CST
ExpoPublicitas is back for its 23rd edition this May 22-24, at Centro Citibanamex, CDMX bringing together the brightest minds in marketing, advertising, media and tech.
ExpoPublicitas is the most influential event for the Advertising and Marketing Industries in Mexico and Latin America, due to the number of exhibiting and participating participants that it attracts year after year. The innovations in products, equipment and solutions that are exhibited there are the main attraction.
Every year, ExpoPublicitas brings together more than 500 leading companies that present their best solutions in advertising & marketing products and services, in an exhibit floor of 16,000 sqm, where you can find an infinity of innovative, technological and sustainable products and services in 6 specialized pavilions.
Laurence Newell, Managing Director, Brand Finance Americas will be leading a session on the 22nd of May to discuss “Sustainability and impact on brand value”.
Laurence is a brand specialist and consolidated marketing services business developer with 26+ years of experience directing client engagements in brand-building disciplines encompassing valuation, B2B and B2C research, strategy, corporate identity, and packaging across numerous sectors and markets. With experience throughout Latin American and North American markets, Laurence serves as Managing Director for the Americas Region of Brand Finance, the world’s leading brand valuation and strategy consultancy.
Laurence is a frequent contributor on marketing and branding topics in media outlets such as Bloomberg, and The Drum. Laurence is a representative for Mexico before the ISO Technical Committee responsible for reviewing the creation of a transparent, reconcilable, and repeatable approach to brand valuation, ISO 10668 on Monetary Brand Valuation, and participates in the US Marketing Accountability Standards Board (MASB), with Brand Finance.
Laurence holds an undergraduate degree from Southern Methodist University and a postgraduate degree from the University of Miami.