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Brand Finance at ExpoPublicitas

22 May 2024, 18:35–19:25 UK Time

12:35 - 13:25 CST

ExpoPublicitas is back for its 23rd edition this May 22-24, at Centro Citibanamex, CDMX bringing together the brightest minds in marketing, advertising, media and tech. 

ExpoPublicitas is the most influential event for the Advertising and Marketing Industries in Mexico and Latin America, due to the number of exhibiting and participating participants that it attracts year after year. The innovations in products, equipment and solutions that are exhibited there are the main attraction. 

Every year, ExpoPublicitas brings together more than 500 leading companies that present their best solutions in advertising & marketing products and services, in an exhibit floor of 16,000 sqm, where you can find an infinity of innovative, technological and sustainable products and services in 6 specialized pavilions. 

Laurence Newell, Managing Director, Brand Finance Americas will be leading a session on the 22nd of May to discuss “Sustainability and impact on brand value”. 

22 May 2024, 18:35–19:25 UK Time

Speakers

Laurence Newell
Managing Director
North America

Laurence is a brand specialist and a consolidated business developer with over 25 years of experience directing client engagements in brand-building disciplines encompassing valuation, strategy, corporate identity, and packaging across numerous sectors and markets. His expertise has been largely in Mexico and Latin America, and more recently, the US. He serves as the Non-Executive Director for the Americas Region of Brand Finance, the world’s leading independent brand valuation consultancy. Prior to joining Brand Finance, Laurence founded two independent brand design and strategy firms in Mexico, Brandia and Marca Capital, both of which today, boast double-digit growth and operate strong client portfolios. In his career, Laurence has serviced clients in banking and financial sectors, such as S&P Global, BBVA, CitiBanamex, Nexxus Capital, Banorte, and Bancolombia; leading retail brands such as Grupo Martí, La Europea, Calimax, Walmart, and Yale; and important players in sports and entertainment, including Cinepolis, Televisa Editorial, and Mexico’s National Soccer Team. Laurence is a frequent contributor on marketing and branding topics in media outlets such as Mexico’s leading daily Reforma, top business TV network El Financiero Bloomberg, and Colombia’s magazine and daily, La República. Laurence is a representative for Mexico before the ISO Technical Committee responsible for reviewing the creation of a transparent, reconcilable, and repeatable approach to brand valuation, ISO 10668 on Monetary Brand Valuation and participates in the US Marketing Accountability Standards Board (MASB), with Brand Finance.  Laurence holds an undergraduate degree from Southern Methodist University and a postgraduate degree from the University of Miami.

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Expo Citibanamex, Mexico City

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