11:30 - 18:00 MYT
A long-held legacy since 1938, the 45th IAA World Congress is all set to welcome more than a 1,000 international delegates between 6 and 8 March 2024 in Penang, Malaysia.
Hailed as the congress’ first destination in Southeast Asia after being hosted over the years in major international cities including New York, London, Paris, Tokyo, Sydney, Beijing, Dubai and Moscow, this year’s theme is aptly called ‘Brand: RE-CODE, for a Better World, Better Life.’
The largest marketing and communications technology gathering comprising marketing, media, creativity, communication, technology and education professionals is expected to focus on key topics related to sustainability, diversity, equity, inclusion and ESG, among others.
David Haigh, founder and CEO of Brand Finance, will be addressing the conference delegates on the importance of articulating in financial terms the far-reaching implications of sustainability to businesses around the world.
Based on research from 150,000+ respondents across the globe, covering 5000+ brands, the Brand Finance Sustainability Perceptions Index quantifies the value of sustainability perceptions for the first time.
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.