19th March, 08.00 - 12.00 ET
Join us in the heart of the Financial District to learn about global trends in IP valuation and how to grow and manage intangible assets from renowned speakers with international experience, at INTA's New York Workshop: Integrating Intellectual Property, Finance and Valuation.
Brand Finance’s Hugo Hensley will be moderating a discussion on the latest global trends in intellectual property and the growing significance of intangible assets, alongside; Hayley Berlent, CEO, Additive Impact & 2025 INTA Advisory Director; Elisabeth Stewart Bradley, 2025 INTA President & VP, Innovation Law, Bristol Myers Squibb and Andres Gonzalez, Principal, L. Catterton.
Together, they’ll share insights on how businesses across multinational corporations, brand consulting, and private equity are managing IP complexities, leveraging intangible assets for competitive advantage, and adapting to evolving regulations and AI.
Don’t miss this opportunity to gain insights from top experts in IP, finance, and valuation! Register now to secure your place.
Hugo is experienced in Brand & Business Valuation, Business Strategy, Tax & transfer pricing, and valuation for M&A and Reputational Damage Litigation. Hugo also heads Brand Finance’s sports services team, working with rights-holders and corporate sponsors on brand & sponsorship strategy, and return on investment analysis.
Working for clients including Bayer, London Stock Exchange Group and Liverpool FC, Hugo leads client engagement, project design & management, and technical valuation work. Hugo is regularly featured in media reporting on the business of sport, including live interviews with BBC World News, TRT World and Phoenix, and print contributions including to Bloomberg News, The Economist, and London’s City A.M.
Hugo is a chartered accountant, ACA, and graduated from the University of Oxford with a MEng degree in Engineering, focusing on Biotechnology and Energy.