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Brand Finance at Shenzhen International Brand Week

11 May 2021, 07:35–08:05 UK Time

The annual Shenzhen International Brand Week was launched by the Shenzhen municipal government to "create a more era leading Shenzhen brand".

Held from 11th to 17th of May 2021, in its 5th year, the Week plays host to a series of discussions featuring expert speakers focusing on the theme: "Leading the Greater Bay Area and Building a New Pattern".

With 134 brands represented in ranking, reaching audiences of over 10 million globally, the Week celebrates outstanding Shenzhen brands, alongside more than 200 mainstream media outlets.

David Haigh, CEO of Brand Finance, and Scott Chen, Managing Director at Brand Finance China, joined the opening ceremony for the event on 11th May to announce the results of the China Top 100 study into China's most valuable and strongest brands.

To access the footage and for more information about this event, please search and visit the mini- program of 深圳国际品牌周 via the WeChat App from your mobile device or on our web page of this event.

11 May 2021, 07:35–08:05 UK Time
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David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Scott Chen
Managing Director

Scott co-founded Brand Finance China where he is currently Managing Director for the company. Over the past 3 years he has led the China team, jointly with the UK headquarters and other international offices branches of Brand Finance, to lay a solid foundation for the Greater China business. Scott is involved in project discovery, pitching, planning, technology input and final delivery across all China related projects, both domestically and internationally.

Scott has more than 25 years of experience in branding and marketing services within China where he experienced the start of Chinese branding from the 1980s after China's Opening Up Policy, and subsequently accumulated rich knowledge and expertise of the Chinese market. In addition to this, Scott has spent over 10 years both studying and working in the UK where he undertook his Postgraduate and Doctoral studies in Finance and Investment. His experience includes financial management and project investment for a world class insurance group and project management for global giants such as State Grid, Apple, Alibaba, Shell and COFCO, etc.

In addition to this, Scott is responsible for the daily management and operation of all other areas of Brand Finance China. He holds thorough expertise in technology, brand valuation and the strategic consulting for brand value growth and it is this unique vantage point of the Chinese market that gives Scott the ability to spot new opportunities and strengthen networks continuously and steadily in the region.



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Online App: Shenzhen International Brand Week

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