Wednesday, 7th September, 11am Singapore Time
Singapore IP Week is the world’s premier Intellectual Property (IP) event which brings together IP thought-leaders, legal experts and innovative enterprises.
As part of this year's programme, Alex Haigh, Managing Director at Brand Finance Asia Pacific, moderated a plenary session entitled “Banking on Intangibles: The Future of Financing” Wednesday 7th September, at 11am Singapore time.
The global economy is increasingly powered by intangible assets (IA). Today, IA accounts for 90% of corporate value among the S&P 500 companies. Studies have found that investment in intangibles, including IP, yields better firm performance, productivity and growth. Intangible-intensive companies have also been more resilient to economic shocks.
Are financial institutions keeping pace with the rise of the intangible economy? How can governments work with the private sector to create a vibrant ecosystem for innovative enterprises to access financing through their intangible assets?
This plenary examined the future of financing and what it would take for enterprises and innovators to effectively bank on their intangible assets.
Alex is an all-rounder on all areas of valuation and quantitative market research but is a technical specialist in the assessment on the return on investment of different brand architecture and brand positioning options. Much of this experience has focused on identifying the brand structures, media investment, media mix and distribution channel management needed to minimise risk and maximise opportunity from any brand changes.
His other area of expertise is the use of market research and brand valuation for licensing strategy and transfer pricing having helped to set up brand licensing teams and structures with many clients.
He is a Chartered Accountant, Chartered Tax adviser and has completed the Advance Diploma in International Tax, with a specialisation in Transfer Pricing. He holds a dual degree in Economics and Environmental Policy from the London School of Economics and has completed training in Data Analysis and Marketing Strategy. He has worked internationally across all continents and in most sectors and now manages Brand Finance's teams and client work across Asia and Australasia.