Apr 20, 2026, 9:00 AM EDT – Apr 22, 2026, 7:00 PM EDT
Brand Finance is pleased to be participating in the upcoming SPLiCE Licensors Workshop, an annual SPLiCE Members-Only event, bringing together brand owners, licensing professionals, and IP experts to share insights and best practices in the licensing industry. Our Valuation Director, Alfred DuPuy, will be speaking on the role of brand valuation in licensing and intellectual property strategy.
In his session, Alfred will provide a high-level overview of Brand Finance and explain our approach to brand valuation, including how we assess brand strength and translate it into financial value. He will also explore how valuation supports key licensing decisions such as royalty rate setting, deal structuring, and portfolio management.
Drawing on insights from across global markets, the presentation will highlight key trends we are seeing in the licensing landscape, alongside anonymised case studies demonstrating how Brand Finance supports organisations in optimising their licensing strategies and maximising the value of their intellectual property.
Alfred is a brand specialist with over 20 years of experience leading client engagements across research (qualitative and quantitative), analytics, insights, strategy, brand architecture, valuation, modeling, and return on investment. His work spans a wide variety of sectors, markets, and geographies.
As Managing Director for North America, Alfred leads new business development, manages key client and senior leadership relationships, leads project teams, and helps extend Brand Finance’s analytical capabilities into deeper strategic insight. He is known for developing innovative techniques to address complex brand challenges and has led cross-functional teams of researchers, strategists, designers, architects, and naming specialists.
Throughout his career, Alfred has worked with clients in financial services, telecoms, industrials, manufacturing, logistics, automotive, retail, hospitality, higher education, and the not-for-profit sector. One of his earliest and most memorable projects involved pioneering a new segmentation approach to support John Deere's brand strategy and identity refresh, one of his favorite boyhood brands.
Alfred has provided expert commentary on brand valuation and the role of brand as a business asset on various media channels and news programs.