Apr 20, 2026, 9:00 AM EDT – Apr 22, 2026, 7:00 PM EDT
Brand Finance is pleased to be participating in the upcoming SPLiCE Licensors Workshop, an annual SPLiCE Members-Only event, bringing together brand owners, licensing professionals, and IP experts to share insights and best practices in the licensing industry. Our Valuation Director, Alfred DuPuy, will be speaking on the role of brand valuation in licensing and intellectual property strategy.
In his session, Alfred will provide a high-level overview of Brand Finance and explain our approach to brand valuation, including how we assess brand strength and translate it into financial value. He will also explore how valuation supports key licensing decisions such as royalty rate setting, deal structuring, and portfolio management.
Drawing on insights from across global markets, the presentation will highlight key trends we are seeing in the licensing landscape, alongside anonymised case studies demonstrating how Brand Finance supports organisations in optimising their licensing strategies and maximising the value of their intellectual property.
Alfred is a brand specialist with 15+ years’ experience working in and leading client engagements encompassing research (qualitative and quantitative), analytics, insights, strategy, architecture, valuation, modeling, and ROI across a wide variety of sectors, markets, and geographies. He has developed innovative techniques for clients’ most interesting brand challenges and has led diverse teams of researchers, strategists, designers, architects, and namers.
As Valuation & Strategy Director for North America, Alfred leads project teams, liaises with and develops key client and senior leadership relationships, supports new business development, and drives the team to extend Brand Finance’s extensive analytical abilities to deeper, more strategic insights that can help our clients accomplish their most pressing business goals.
In his career, Alfred has worked with clients across a variety of sectors including financial services, industrial, manufacturing, logistics, automotive, retail, hospitality, higher education, and not-for profit. One of his very first projects (leading a ground-breaking segmentation technique to support strategic development and an identity refresh) was for one of his very favorite boyhood brands, John Deere. He has appeared on media channels and news programs (especially during his time in Toronto) commenting on Brand Valuation and the importance of brand as an asset.