Monday, 7th October, 08.40 - 18.00 CET (Virtual) | Tuesday, 8th October, 07.45 - 18.00 CET (in-person)
Robert Haigh, Strategy & Sustainability at Brand finance will join Economist Impact at their flagship event in Amsterdam, presenting on the topic: Green-hushing and walking on thin ice: what should companies talk about and how much—or how little?
Making green initiatives more visible to external stakeholders could promote sustainability. On the other hand, many companies trumpeting their sustainability work have been accused of greenwashing. How can companies balance publicity and discretion? How can disclosure be more effective and fair, giving companies a common way to show how sustainable they are? What are the best examples of real sustainability improvements made visible in the public eye, truthfully and transparently?
The annual event will be taking place over the two days, virtually on Monday, 7th October, and in-person on Tuesday 8th October. Robert's presentation will take place on the conference stage on Tuesday, 8th October, 17.30 CET.
Economist Impact combines the rigour of a think-tank with the creativity of a media brand to engage an influential global audience.
Robert leads Brand Finance’s sustainability research and consulting practice, helping brands to understand the value of sustainability perceptions and how to manage these effectively.
Robert has a degree in Geography from the University of Oxford and an MBA from London Business School.
Robert began his career in marketing communications, later specialising in commercial strategy, due diligence, and insights.
Economist Impact combines the rigour of a think-tank with the creativity of a media brand to engage an influential global audience.