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Brand Finance at the City Nation Place Global Conference 2023

08 November 2023, 13:3009 November 2023, 17:30 UK Time

Brand Finance continues its long-standing partnership with City Nation Place for the fifth year running, programmed as an official sponsor of the City Nation Place Global Conference 2023.

City Nation Place brings together nation branding and foreign office teams, city and regional marketing boards, destination marketing organisations, investment promotion agencies and economic development teams. 

Hosted at Prospero House in London, Brand Finance will join senior place leaders from across the UK to learn how to implement and leverage a place brand and marketing strategy in order to:

  • Deliver more sustainable economic and tourism development that improves the quality of life for citizens
  • Build and manage a more positive reputation for a nation, region, city, or place
  • Implement more effective strategies to build civic pride, and attract visitors, talent, and investment

Brand Finance will host a Roundtable Dicussion on: How do you measure success? Setting strategic goals, evaluating outcomes, demonstrating impact at 15.45pm and be the official sponsor of the conference dinner on Wednesday 8th November.

We will also will host a breakout session at the conference on Thursday 9th November at 11.15am on the topic: Strategic applications of place brand measurement.

Understanding your place brand is key to maximising performance. Robust and regular measurement of stakeholder perceptions and financial value unlocks a whole new level of place brand management. Join this session to examine practical examples of how brand measurement can inform your brand strategy and ultimately improve results. We will explore:

  • Unlock a whole new level of place brand management through robust and regular measurement of both stakeholder perceptions and financial value of your brand
  • Examine practical examples of how brand measurement and perceptions data allow you to quantify return on investment and communicate added value to key stakeholders
  • Discover how you can track place brand value to set royalty rates and develop a licensing programme

Brand Finance will also host a Roundtable Dicussion on: How do you measure success? Setting strategic goals, evaluating outcomes, demonstrating impact.

Click here to view the full conference programme and, and book tickets for the conference here, entering the code BrandFinance25 at checkout for an exclusive 25% network discount.

08 November 2023, 13:3009 November 2023, 17:30 UK Time
In association with
City Nation Place

City Nation Place provides a forum for cities, nations and places to collaborate and share best practice on place branding and place marketing strategies in order to generate sustainable tourism and economic development, build cohesive communities, and encourage global cooperation.

The first City Nation Place Global conference was launched in London in 2015 and is now an established, must-attend, annual event for engaged decision-makers from around the world who are actively involved in developing and implementing place brand strategy for their city, region, nation, or place.

The Americas conference launched in 2017, in partnership with Resonance Consultancy. This annual event now brings together the leadership teams of municipality, city and state marketing boards, DMOs, CVBs, and EDOs across the USA and Canada, who are keen to increase economic opportunities by taking a forward-thinking, collaborative approach with all stakeholders engaged in placemaking and place story-telling to attract talent, tourism, and investment.

City Nation Place has also organised events in Asia [Singapore], Latin America [Costa Rica] and in the UK for a specifically UK audience, and is actively engaged in the process of developing more opportunities around the world.

City Nation Place Website

In association with

City Nation Place

City Nation Place provides a forum for cities, nations and places to collaborate and share best practice on place branding and place marketing strategies in order to generate sustainable tourism and economic development, build cohesive communities, and encourage global cooperation.

The first City Nation Place Global conference was launched in London in 2015 and is now an established, must-attend, annual event for engaged decision-makers from around the world who are actively involved in developing and implementing place brand strategy for their city, region, nation, or place.

The Americas conference launched in 2017, in partnership with Resonance Consultancy. This annual event now brings together the leadership teams of municipality, city and state marketing boards, DMOs, CVBs, and EDOs across the USA and Canada, who are keen to increase economic opportunities by taking a forward-thinking, collaborative approach with all stakeholders engaged in placemaking and place story-telling to attract talent, tourism, and investment.

City Nation Place has also organised events in Asia [Singapore], Latin America [Costa Rica] and in the UK for a specifically UK audience, and is actively engaged in the process of developing more opportunities around the world.

City Nation Place Website

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Prospero House 241 Borough High Street London SE1 1GA

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