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Brand Finance at the City Nation Place Global Conference 2023

08 November 2023, 13:3009 November 2023, 17:30 UK Time

Brand Finance continues its long-standing partnership with City Nation Place for the fifth year running, programmed as an official sponsor of the City Nation Place Global Conference 2023.

City Nation Place brings together nation branding and foreign office teams, city and regional marketing boards, destination marketing organisations, investment promotion agencies and economic development teams. 

Hosted at Prospero House in London, the conference will bring together senior place leaders from across the world to discuss how to leverage a place brand strategy to maximise results.

Brand Finance will host a Roundtable Discussion: How do you measure success? Setting strategic goals, evaluating outcomes, demonstrating impact on Wednesday, 8th November at 15.45pm and will be the official sponsor of the conference dinner.

We will also host a Breakout Session: Strategic applications of place brand measurement, featuring a panel discussion with David Downs, CEO of New Zealand Story, Enver Duminy, CEO of Cape Town Tourism, and Carla Urbano, Brand Management Executive at PROMPERÚ, on Thursday, 9th November at 11.55am.

Understanding your place brand is key to maximising performance. Robust and regular measurement of stakeholder perceptions and financial value unlocks a whole new level of place brand management. Join this session to examine practical examples of how brand measurement can inform your brand strategy and ultimately improve results. We will explore:

  • Hear from your peers about practical examples of how place brand measurement can inform your strategy and improve results
  • Discover how analysing perceptions data can help identify strategic priorities and build consensus internally
  • Learn how brand valuation can allow you to develop a licensing programme and to communicate the added value of your work to key stakeholders

Click here to view the full conference programme and, and book tickets for the conference here, entering the code BrandFinance25 at checkout for an exclusive 25% network discount.

08 November 2023, 13:3009 November 2023, 17:30 UK Time
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In association with
City Nation Place

City Nation Place provides a forum for cities, nations and places to collaborate and share best practice on place branding and place marketing strategies in order to generate sustainable tourism and economic development, build cohesive communities, and encourage global cooperation.

The first City Nation Place Global conference was launched in London in 2015 and is now an established, must-attend, annual event for engaged decision-makers from around the world who are actively involved in developing and implementing place brand strategy for their city, region, nation, or place.

The Americas conference launched in 2017, in partnership with Resonance Consultancy. This annual event now brings together the leadership teams of municipality, city and state marketing boards, DMOs, CVBs, and EDOs across the USA and Canada, who are keen to increase economic opportunities by taking a forward-thinking, collaborative approach with all stakeholders engaged in placemaking and place story-telling to attract talent, tourism, and investment.

City Nation Place has also organised events in Asia [Singapore], Latin America [Costa Rica] and in the UK for a specifically UK audience, and is actively engaged in the process of developing more opportunities around the world.

City Nation Place Website

Speakers

Konrad Jagodzinski
Place Branding Director
Brand Finance

Konrad leads Brand Finance’s place branding and soft power practice. He liaises with clients, directs consulting projects, and is responsible for the creation and promotion of the annual Global Soft Power Index and Nation Brands studies.

Konrad has extensive experience in advising clients in the fields of place branding and public diplomacy. Before joining Brand Finance, he worked at the Polish Embassy in London where he developed and delivered successful marketing communications campaigns as well as media relations programmes of official engagements by the president, prime minister, government ministers, and the ambassador.

In his role at Brand Finance, Konrad has advised a variety of place branding organisations, including New Zealand Story, the Australian Trade and Investment Commission, and the Ministry for Foreign Affairs of Finland.

Before moving on to grow the place branding practice, Konrad was the Communications Director of Brand Finance and Managing Director of Brand Finance’s PR agency – Brand Dialogue for 5 years. He has a proven track record in executing integrated communications strategies, having been responsible for publishing nearly 100 industry and country reports on the world’s most valuable brands on an annual basis.

Konrad has qualified with the Professional PR Diploma from the Chartered Institute of Public Relations (CIPR). He studied European Studies MA at King’s College London and the Humboldt University in Berlin, and International Relations with Political Science BA at the University of Birmingham.

Website
Artur Bryzghalov
Place Branding Associate
Brand Finance

Artur joined Brand Finance in 2018 after graduating from the King's College London in Political Economy. Artur is currently a Level III Candidate for the Chartered Financial Analyst (CFA) programme. Artur is fluent in three languages - English, Russian and Ukrainian. Artur has experience in valuation, strategy, market research analysis for clients including Chevron, Rockwool, Iberia, Etihad, and stc. Artur also has experience in Brand Finance’s sports services offering, in particular, measurement and return on investment projects with global clients like Formula 1. Currently, Artur leads place branding projects at Brand Finance. In particular, the Global Soft Power Index and Brand Finance City Index.

 

Website
David Downs
CEO
New Zealand Story

David has had a successful career in the private and public sector, with senior roles at organisations such as Microsoft, and New Zealand Trade & Enterprise. David is a published author on New Zealand Innovation, with two highly successful books – No.8 Re-wired, and No.8 Recharged.

He’s an ex-comedian, TV and Radio actor, semi-finalist for New Zealander of the Year, and a genetically modified organism who documented his battle with cancer in his book A Mild Touch of the Cancer.

David co-founded sosbusiness.nz a not-for-profit initiative to help cafes and other small businesses during covid-19. It quickly became a huge hit and to date has sold over $2 million in vouchers for over 2500 small businesses.

David released a new book, Silver Linings in March 2021, and continues to act as a consultant for government and industry, as well as a director on a number of boards, including as chairman of The Icehouse, the Hi-Tech Trust and the Well Foundation.

David is now CEO of The New Zealand Story, an ambitious organisation marketing New Zealand to the world.

Website
Enver Duminy
CEO
Cape Town Tourism

Enver was appointed CEO of Cape Town Tourism in 2013. Enver has been involved in various ground-breaking projects, including pioneering the first ever Responsible Pricing policy for the tourism industry in Cape Town, conceptualising the first Mobile Visitor Information Vehicle in Africa and implementing the first-ever integrated management system in a tourism organisation. His current focus is to work alongside his team and stakeholders, driving innovation and transformation though campaigns that raise Cape Town's profile as a leading and accessible global destination.

Website
Carla Urbano
Brand Management Executive
PROMPERÚ

Master in Marketing with a mention in Information Technology from ESAN University, Master in Marketing Science from ESIC Business & Marketing School (Madrid, Spain).

Currently she works in the Commission for the Promotion of Peru for Exports and Tourism - PROMPERÚ, managing the Peru country brand and sector brands with the aim of positioning the country at a national and international level, articulating with public-private actors.

She has more than 10 years of experience in communication and advertising campaigns, branding and customer loyalty, achieving institutional objectives.

Website

In association with

City Nation Place

City Nation Place provides a forum for cities, nations and places to collaborate and share best practice on place branding and place marketing strategies in order to generate sustainable tourism and economic development, build cohesive communities, and encourage global cooperation.

The first City Nation Place Global conference was launched in London in 2015 and is now an established, must-attend, annual event for engaged decision-makers from around the world who are actively involved in developing and implementing place brand strategy for their city, region, nation, or place.

The Americas conference launched in 2017, in partnership with Resonance Consultancy. This annual event now brings together the leadership teams of municipality, city and state marketing boards, DMOs, CVBs, and EDOs across the USA and Canada, who are keen to increase economic opportunities by taking a forward-thinking, collaborative approach with all stakeholders engaged in placemaking and place story-telling to attract talent, tourism, and investment.

City Nation Place has also organised events in Asia [Singapore], Latin America [Costa Rica] and in the UK for a specifically UK audience, and is actively engaged in the process of developing more opportunities around the world.

City Nation Place Website

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Prospero House 241 Borough High Street London SE1 1GA

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