Brand Finance continues its long-standing partnership with City Nation Place for the sixth year running, programmed as an official sponsor of the City Nation Place Global Conference 2024.
City Nation Place brings together nation branding and foreign office teams, city and regional marketing boards, destination marketing organisations, investment promotion agencies and economic development teams.
Hosted at County Hall in London, the conference will bring together senior place leaders from across the world to discuss how to leverage a place brand strategy to maximise results.
Brand Finance will host a Roundtable Discussion: 'Measuring success: KPIs for place brands' on Wednesday, 6th November at 15.25.
We will also host a Breakout Session: 'Best global city brands – the launch of the world's definitive city perceptions index' on Thursday, 7th November at 14.40.
The second iteration of the annual Brand Finance Global City Index provides a complete dataset on perceptions of cities in the eyes of a representative global sample. With opinions gathered from 15,000+ respondents in 20 different countries worldwide, it offers robust insights to guide the brand strategy of any city with an international outlook – whether big or small.
Click here to view the full conference programme and book your tickets here, entering the code Partner25 at checkout for an exclusive 25% network discount.
City Nation Place provides a forum for cities, nations and places to collaborate and share best practice on place branding and place marketing strategies in order to generate sustainable tourism and economic development, build cohesive communities, and encourage global cooperation.
The first City Nation Place Global conference was launched in London in 2015 and is now an established, must-attend, annual event for engaged decision-makers from around the world who are actively involved in developing and implementing place brand strategy for their city, region, nation, or place.
The Americas conference launched in 2017, in partnership with Resonance Consultancy. This annual event now brings together the leadership teams of municipality, city and state marketing boards, DMOs, CVBs, and EDOs across the USA and Canada, who are keen to increase economic opportunities by taking a forward-thinking, collaborative approach with all stakeholders engaged in placemaking and place story-telling to attract talent, tourism, and investment.
City Nation Place has also organised events in Asia [Singapore], Latin America [Costa Rica] and in the UK for a specifically UK audience, and is actively engaged in the process of developing more opportunities around the world.
Konrad leads Brand Finance’s place branding and soft power practice. He liaises with clients, directs consulting projects, and is responsible for the creation and promotion of the annual Global Soft Power Index, Nation Brands, and City Index studies.
Konrad has extensive experience in advising clients in the fields of place branding and public diplomacy. Before joining Brand Finance, he worked at the Polish Embassy in London where he developed and delivered successful marketing communications campaigns as well as media relations programmes of official engagements by the president, prime minister, government ministers, and the ambassador.
In his role at Brand Finance, Konrad has advised a variety of place branding organisations, including the GREAT Britain and Northern Ireland Campaign, New Zealand Story, and Cape Town Tourism.
Before moving on to grow the place branding practice, Konrad was the Communications Director of Brand Finance and Managing Director of Brand Finance’s PR agency – Brand Dialogue for 5 years. He has a proven track record in executing integrated communications strategies, having been responsible for publishing nearly 100 industry and country reports on the world’s most valuable brands on an annual basis.
Konrad has qualified with the Professional PR Diploma from the Chartered Institute of Public Relations (CIPR). He studied European Studies MA at King’s College London and the Humboldt University in Berlin, and International Relations with Political Science BA at the University of Birmingham.
Artur joined Brand Finance in 2018 after graduating from the King's College London in Political Economy. Artur is currently a Level III Candidate for the Chartered Financial Analyst (CFA) programme. Artur is fluent in three languages - English, Russian and Ukrainian. Artur has experience in valuation, strategy, market research analysis for clients including Chevron, Rockwool, Iberia, Etihad, and stc. Artur also has experience in Brand Finance’s sports services offering, in particular, measurement and return on investment projects with global clients like Formula 1. Currently, Artur leads place branding projects at Brand Finance. In particular, the Global Soft Power Index and Brand Finance City Index.
Aglaë is a Place Branding Analyst based in London, where she supports the Place Branding team. She holds an MSc in International Relations of the Americas from UCL, graduating in September 2023 with first-class honours for her research on nation branding. Aglaë's interest in the place branding industry grew during her five-month traineeship at The Place Brand Observer, where she gained valuable insights and attended the City Nation Place Global Conference. Her role at Brand Finance involves client support, data analysis, report writing, and collaboration with colleagues to ensure smooth project execution. Fluent in both English and French, Aglaë is passionate about the evolving field of place branding.
Diva is a senior analyst and joined Brand Finance in October 2021. She works on Brand Finance’s Global Soft Power Index, Nation brands and projects relating to them, alongside projects related to the Apparel sector.
Diva grew up in Nairobi, Kenya and graduated from Imperial Business College with an MSc in Investment and Wealth Management. Additionally, she studied Economics at the University of Warwick
Before joining Brand Finance, she worked at Deloitte.
City Nation Place provides a forum for cities, nations and places to collaborate and share best practice on place branding and place marketing strategies in order to generate sustainable tourism and economic development, build cohesive communities, and encourage global cooperation.
The first City Nation Place Global conference was launched in London in 2015 and is now an established, must-attend, annual event for engaged decision-makers from around the world who are actively involved in developing and implementing place brand strategy for their city, region, nation, or place.
The Americas conference launched in 2017, in partnership with Resonance Consultancy. This annual event now brings together the leadership teams of municipality, city and state marketing boards, DMOs, CVBs, and EDOs across the USA and Canada, who are keen to increase economic opportunities by taking a forward-thinking, collaborative approach with all stakeholders engaged in placemaking and place story-telling to attract talent, tourism, and investment.
City Nation Place has also organised events in Asia [Singapore], Latin America [Costa Rica] and in the UK for a specifically UK audience, and is actively engaged in the process of developing more opportunities around the world.
