Wednesday, 30th April 2025 | 11.30 - 11.50 SGT
The IAA Global B2B Brand Summit launched three years ago in London. It has quickly expanded into one of the elite event platforms for the worldwide B2B marketer community, with summits in 2024 in London, Cannes and New York. Now, the summit is growing again with the inaugural IAA Singapore B2B Brand Summit on April 30, 2025.
Join us for an exclusive preview of Brand Finance‘s Most Valuable B2B Brands 2025 – the world’s only global ranking dedicated to measuring the strength and value of B2B brands.
Presented by Brand Finance, in partnership with the International Advertising Association and Stein IAS, this year’s ranking has expanded from 100 to 250 brands, offering deeper insights into how top B2B brands drive real financial impact and bridge the gap between marketing and finance.
Alex Haigh will spotlight Asia’s leading B2B brands and share insights into the evolving dynamics of brand visibility across the region at the IAA Singapore Global B2B Brand Summit.
He will also delve into the key challenges facing B2B marketers today and present data-driven strategies to successfully navigate them—drawing from the latest Brand Finance research. Register now to secure your spot at the IAA B2B Summit Singapore and gain exclusive insights into the future of B2B branding
Register now to secure your spot at the IAA B2B Summit Singapore and gain exclusive insights into the future of B2B branding.
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
Alex is an all-rounder on all areas of valuation and quantitative market research but is a technical specialist in the assessment on the return on investment of different brand architecture and brand positioning options. Much of this experience has focused on identifying the brand structures, media investment, media mix and distribution channel management needed to minimise risk and maximise opportunity from any brand changes.
His other area of expertise is the use of market research and brand valuation for licensing strategy and transfer pricing having helped to set up brand licensing teams and structures with many clients.
He is a Chartered Accountant, Chartered Tax adviser and has completed the Advance Diploma in International Tax, with a specialisation in Transfer Pricing. He holds a dual degree in Economics and Environmental Policy from the London School of Economics and has completed training in Data Analysis and Marketing Strategy. He has worked internationally across all continents and in most sectors and now manages Brand Finance's teams and client work across Asia and Australasia.
