10:15-11:15am EDT
The LES 2023 Annual Meeting is the premier event for licensing and IP professionals, bringing together influential leaders, renowned speakers, and innovative minds from around the world.
This year’s theme is Winds of Change: Dealmaking Trends in the Evolving Innovation Economy. The 2023 Annual Meeting will include distinguished keynotes and fireside chats along with forward-looking topics, ranging from advances in healthcare, artificial intelligence, changes in the legal and legislative landscape, or standards in the new era of licensing.
Brand Finance North America's Valuation & Strategy Director, Alfred DuPuy, will be taking part in an interactive workshop on the topic of "Trends in Brand Valuation - 2023 and Beyond".
Register to join the engaging discussion with Alfred alongside Sam Wiley from the LOT Network, Elise Neils from General Electric, and Julia Klaren from Collins Areospace.
LES USA & Canada is an independent, non-profit, non-partisan, professional association devoted to the commercialization of inventions and intellectual property through education, networking, standards development, and certification. They are the leading professional organization devoted to the industry of technology licensing — that is, technology-related commercial transactions involving patents, trade secrets, know-how, trademarks, and copyrights. Our members come from across the innovation economy and include business executives, technology transfer professionals, IP experts, and entrepreneurs representing diverse industries, including life sciences.
Alfred is a brand specialist with 15+ years’ experience working in and leading client engagements encompassing research (qualitative and quantitative), analytics, insights, strategy, architecture, valuation, modeling, and ROI across a wide variety of sectors, markets, and geographies. He has developed innovative techniques for clients’ most interesting brand challenges and has led diverse teams of researchers, strategists, designers, architects, and namers.
As Valuation & Strategy Director for North America, Alfred leads project teams, liaises with and develops key client and senior leadership relationships, supports new business development, and drives the team to extend Brand Finance’s extensive analytical abilities to deeper, more strategic insights that can help our clients accomplish their most pressing business goals.
In his career, Alfred has worked with clients across a variety of sectors including financial services, industrial, manufacturing, logistics, automotive, retail, hospitality, higher education, and not-for profit. One of his very first projects (leading a ground-breaking segmentation technique to support strategic development and an identity refresh) was for one of his very favorite boyhood brands, John Deere. He has appeared on media channels and news programs (especially during his time in Toronto) commenting on Brand Valuation and the importance of brand as an asset.
LES USA & Canada is an independent, non-profit, non-partisan, professional association devoted to the commercialization of inventions and intellectual property through education, networking, standards development, and certification. They are the leading professional organization devoted to the industry of technology licensing — that is, technology-related commercial transactions involving patents, trade secrets, know-how, trademarks, and copyrights. Our members come from across the innovation economy and include business executives, technology transfer professionals, IP experts, and entrepreneurs representing diverse industries, including life sciences.