10:15-11:15am EDT
The LES 2023 Annual Meeting is the premier event for licensing and IP professionals, bringing together influential leaders, renowned speakers, and innovative minds from around the world.
This year’s theme is Winds of Change: Dealmaking Trends in the Evolving Innovation Economy. The 2023 Annual Meeting will include distinguished keynotes and fireside chats along with forward-looking topics, ranging from advances in healthcare, artificial intelligence, changes in the legal and legislative landscape, or standards in the new era of licensing.
Brand Finance North America's Valuation & Strategy Director, Alfred DuPuy, will be taking part in an interactive workshop on the topic of "Trends in Brand Valuation - 2023 and Beyond".
Register to join the engaging discussion with Alfred alongside Sam Wiley from the LOT Network, Elise Neils from General Electric, and Julia Klaren from Collins Areospace.
LES USA & Canada is an independent, non-profit, non-partisan, professional association devoted to the commercialization of inventions and intellectual property through education, networking, standards development, and certification. They are the leading professional organization devoted to the industry of technology licensing — that is, technology-related commercial transactions involving patents, trade secrets, know-how, trademarks, and copyrights. Our members come from across the innovation economy and include business executives, technology transfer professionals, IP experts, and entrepreneurs representing diverse industries, including life sciences.
Alfred is a brand specialist with over 20 years of experience leading client engagements across research (qualitative and quantitative), analytics, insights, strategy, brand architecture, valuation, modeling, and return on investment. His work spans a wide variety of sectors, markets, and geographies.
As Managing Director for North America, Alfred leads new business development, manages key client and senior leadership relationships, leads project teams, and helps extend Brand Finance’s analytical capabilities into deeper strategic insight. He is known for developing innovative techniques to address complex brand challenges and has led cross-functional teams of researchers, strategists, designers, architects, and naming specialists.
Throughout his career, Alfred has worked with clients in financial services, telecoms, industrials, manufacturing, logistics, automotive, retail, hospitality, higher education, and the not-for-profit sector. One of his earliest and most memorable projects involved pioneering a new segmentation approach to support John Deere's brand strategy and identity refresh, one of his favorite boyhood brands.
Alfred has provided expert commentary on brand valuation and the role of brand as a business asset on various media channels and news programs.