09:00 AM EDT Thursday August 8th - 12:00 PM EST Friday August 9th
Join us at the MASB Summer Summit 2024 which will explore the theme of Driving Growth Through Marketing Accountability.
Alfred DuPuy, Valuation & Strategy Director at Brand Finance will be presenting on Sustainability as Growth Driver
Details: Understand the importance of valuing sustainability perceptions in driving business growth. Brand Finance's Sustainability Perceptions Index quantifies the financial benefits of sustainability, showing how better actions and communication can lead to significant gains, while insufficient action poses significant risks.
We will explore the gap between performance and perceptions and highlight opportunities from greenhushing (where performance exceeds perception) and risks from greenwashing (where perception outpaces performance). Learn how aligning consumer perceptions with actual sustainability efforts is crucial for maximizing value and mitigating risks.
MASB SUMMER SUMMIT 2024 takes place at Rutgers Business School – New Brunswick; 100 Rockafeller Road, Piscataway, New Jersey. Free parking available. Reception and dinner Thursday evening. Request your invitation from events@themasb.org.
Marketing Accountability Standards Board - Where Marketing Activities Meet Financial Return
Marketing accountability drives business growth and empowers CMOs by
demonstrating Marketing’s contribution to enterprise value. MASB brings toptier marketers, measurement providers and academics together to establish and advance accountable marketing practices that drive business growth.
Alfred is a brand specialist with over 20 years of experience leading client engagements across research (qualitative and quantitative), analytics, insights, strategy, brand architecture, valuation, modeling, and return on investment. His work spans a wide variety of sectors, markets, and geographies.
As Managing Director for North America, Alfred leads new business development, manages key client and senior leadership relationships, leads project teams, and helps extend Brand Finance’s analytical capabilities into deeper strategic insight. He is known for developing innovative techniques to address complex brand challenges and has led cross-functional teams of researchers, strategists, designers, architects, and naming specialists.
Throughout his career, Alfred has worked with clients in financial services, telecoms, industrials, manufacturing, logistics, automotive, retail, hospitality, higher education, and the not-for-profit sector. One of his earliest and most memorable projects involved pioneering a new segmentation approach to support John Deere's brand strategy and identity refresh, one of his favorite boyhood brands.
Alfred has provided expert commentary on brand valuation and the role of brand as a business asset on various media channels and news programs.