09:00 AM EDT Thursday August 8th - 12:00 PM EST Friday August 9th
Join us at the MASB Summer Summit 2024 which will explore the theme of Driving Growth Through Marketing Accountability.
Alfred DuPuy, Valuation & Strategy Director at Brand Finance will be presenting on Sustainability as Growth Driver
Details: Understand the importance of valuing sustainability perceptions in driving business growth. Brand Finance's Sustainability Perceptions Index quantifies the financial benefits of sustainability, showing how better actions and communication can lead to significant gains, while insufficient action poses significant risks.
We will explore the gap between performance and perceptions and highlight opportunities from greenhushing (where performance exceeds perception) and risks from greenwashing (where perception outpaces performance). Learn how aligning consumer perceptions with actual sustainability efforts is crucial for maximizing value and mitigating risks.
MASB SUMMER SUMMIT 2024 takes place at Rutgers Business School – New Brunswick; 100 Rockafeller Road, Piscataway, New Jersey. Free parking available. Reception and dinner Thursday evening. Request your invitation from events@themasb.org.
Marketing Accountability Standards Board - Where Marketing Activities Meet Financial Return
Marketing accountability drives business growth and empowers CMOs by
demonstrating Marketing’s contribution to enterprise value. MASB brings toptier marketers, measurement providers and academics together to establish and advance accountable marketing practices that drive business growth.
Alfred is a brand specialist with 15+ years’ experience working in and leading client engagements encompassing research (qualitative and quantitative), analytics, insights, strategy, architecture, valuation, modeling, and ROI across a wide variety of sectors, markets, and geographies. He has developed innovative techniques for clients’ most interesting brand challenges and has led diverse teams of researchers, strategists, designers, architects, and namers.
As Valuation & Strategy Director for North America, Alfred leads project teams, liaises with and develops key client and senior leadership relationships, supports new business development, and drives the team to extend Brand Finance’s extensive analytical abilities to deeper, more strategic insights that can help our clients accomplish their most pressing business goals.
In his career, Alfred has worked with clients across a variety of sectors including financial services, industrial, manufacturing, logistics, automotive, retail, hospitality, higher education, and not-for profit. One of his very first projects (leading a ground-breaking segmentation technique to support strategic development and an identity refresh) was for one of his very favorite boyhood brands, John Deere. He has appeared on media channels and news programs (especially during his time in Toronto) commenting on Brand Valuation and the importance of brand as an asset.
Marketing Accountability Standards Board - Where Marketing Activities Meet Financial Return
Marketing accountability drives business growth and empowers CMOs by
demonstrating Marketing’s contribution to enterprise value. MASB brings toptier marketers, measurement providers and academics together to establish and advance accountable marketing practices that drive business growth.