11:55am - 12:35pm GST
Since its launch in 2014, World Green Economy Summit (WGES) has succeeded in galvanising global efforts to promote the shift towards a green economy and has provided a strategic platform to support international cooperation to face global challenges, promote sustainable development and investments in the green economy, encourage adoption of effective policies, plans, and initiatives in this area, and discuss pressing issues including climate change and global warming.
David Haigh, CEO at Brand Finance joins a panel to discuss the importance of national governments and corporations as key stakeholders in designing and implementing the green economy transition. This exciting panel will explore the most successful and forward-looking public and private green policies as well as outline the road ahead for achieving environmental objectives.
David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).