Zenith’s Effectiveness Week runs from the 28th Nov – 2nd Dec, and involves a week's programme of 30-minute virtual presentations discussing how organisations can make their advertising more effective.
At 10am every morning they will host a speaker to lead a topical debate around making advertising work harder, followed by Q&A. Expect provocative takes on advertising and unique insights into the best work from across the industry.
Annie Brown, General Manager of UK Consulting at Brand Finance, leads the first session of the week at 10am on Monday 28th November, presenting on the topic: Why Brands Matter 2022 - New Big Picture Evidence.
Register your interest for the event here.
Zenith is ROI agency, a position they have proudly held true to since 2005. Over the years, they have evolved their definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Annie is a qualified management accountant and has worked on Brand and Business valuation projects serving global clients, including Barclays and Shell. She is experienced across of variety of services including brand licensing, research analytics, rebrand uplift and balance sheet valuation. Annie heads up various studies at Brand Finance, including the annual Global Intangible Finance Tracker (GIFT™) and the Brand Guardianship Index. In addition, Annie has conducted research and analysis for the Brand Finance brand rankings, specialising in Banking, Retail and Oil & Gas sectors. Annie has served clients worldwide, with a particular focus on the USA and the Middle East. Annie joined Brand Finance as an Analyst in August 2017 after graduating from The University of Edinburgh with a Masters degree in Philosophy and Economics. She has since completed her CIMA professional qualification.