Brand Finance Australia Forum 2012

08:00 - 08:30

Registration and coffee

08:30 - 08:35

Opening Remarks

Tim Hebeden

Managing Director

Brand Finance Australia

08:30 - 09:10

Merging Bricks & Mortar with Online

• Challenges faced by Australian retailers

• Overcoming the challenges

Launa Inman

CEO, Billabong

Non-executive Director, Commonwealth Bank

09:10 - 09:45

Retail Future ­ the changing path to purchase

• The changing path to purchase

• Everything is Broken: the end of marketing as usual­

• Retail Future: Learnings from the Westfield retail study across Shanghai, Tokyo, New York, London, Paris & Milan

John Batistich

Director Marketing

Westfield

09:45 - 10:20

Brand Relevance - The B2B Challenge

• Role of brand in a complex B2B world­

• Corporate strategy leading the way on brand value (development and execution)­

• The complication of complex customer relationships, geographic diversity and distributed decision making.

• Overcoming the hurdles in B2B organisation

Paul McGlone

Group Vice President Strategy and Planning

Brambles

10:20 - 10:45

Morning Tea

10:45 - 11:20

Customer Experience: Channels, Lounges, Seats and Service

• The drivers of preference for airline brands­

• Expressing the brand through all aspects of the customer experience­

• Operational impact of repositioning the brand 

Mark Hassell

Group Executive, Brand & Customer Experience

Virgin Australia

11:20 - 11:55

Omni-Channel Implementation

Mark Goddard

Executive General Manager Retail Development

Myer

11:55 - 12:45

Panel Discussion

Facilitator:

Ky Chow

Associate Editor, Multimedia

Financial Review Group

Adrian Payne

Professor of Marketing

University of New South Wales

Mark Hassell

Group Executive, Brand & Customer Experience

Virgin Australia

Mark Goddard

Executive General Manager Retail Development

Myer

12:45 - 12:50

Closing Remarks

Tim Hebeden

Managing Director

Brand Finance Australia

12:50

Lunch