Do Brands Count in Banking?
Banks have been heavily disrupted over the last 10 years and are set to undergo further profound changes over the next decade. Some contend that their brands have been so damaged by scandals that they have lost capacity to shape consumer choice. A growing minority are switching to challenger banks, but many see this as motivated by the unique technology these disrupters offer, rather than their brands.
So do brands still count in banking?
We will be discussing this question under four sub-topics:
Join us for what promises to be an exciting and timely debate.
Admission Free for Invited Guests
|09:00-09:30||Registration & Breakfast|
|09:30-09:35||Welcome & Introduction
David Haigh, CEO, Brand Finance Plc
Editor, The Banker
President EMEA, Siegel + Gale
Global Brand & Marketing Director
Co-Founder & Co-Ceo, Velocity
Director of Marketing & Communications
|11:25-11:55||Panel Session - Q/A
Moderator: Brian Caplen
Philip Davies, Emma Isaac, Zia Yusuf & Terry McParlane
David Haigh, CEO, Brand Finance Plc
|12:10-13:30||Lunch & Networking|
The Banker is the world’s premier banking and finance magazine. Read in 150 countries around the world, The Banker is the key source of data and analysis for the industry. Its unique database of more than 4000 banks maps their financial strength and soundness via Tier 1 capital, their profitability, and their performance versus their peers. The Banker has been providing global financial intelligence since 1926 and has built a reputation for objective and incisive reporting on major events. The Banker’s senior editors travel the world to interview senior bankers and world leaders, giving the magazine a unique insight on global trends.
Brian Caplen has been editor of The Banker since 2003. He joined the Financial Times Group from Euromoney in 2000 where he had been executive editor of Euromoney magazine for five years. He also worked as a business editor and journalist in Hong Kong and the Middle East for 10 years. He has travelled extensively and done numerous high level interviews with prime ministers, finance ministers, central bank governors and senior executives. He has a first class honours degree In Development Studies from the University of East Anglia.
David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.
David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.
David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.
Emma joined Barclays three years ago and is the Global Head of Brand and Marketing - focused on building the brand to build the business, inspiring creative best-practice across the organisation as well as sharing Barclays’ Purpose and Values story with colleagues, customers and clients. Prior to Barclays, Emma spent five years in consultancy at Serac Communications (Brand engagement), then as a Partner at Circus (Brand strategy), working with some of the world’s leading brands across hospitality, retail and telecoms. Emma started her career at British Airways as a graduate trainee and held various roles across sales, operations and marketing before heading up Brand strategy and Marketing planning.
Philip Davies’ focus is to solve client's complex brand challenges through simple, unexpectedly fresh strategies, stories and experiences. Philip’s broad international experience spans journalism and advertising as well as brand consulting, where he has gained a reputation for leading teams in creating simple, pervasive ideas that allow brands to perform and compete. Over his career, he has also helped advance the brands of Barclays, Fabergé, British Airways, McKinsey, Rio Tinto, HP, Diageo and many others.
As Director of Marketing & Communications for Starling, one of the next generation of banks about to launch in the UK, Terry has led the brand strategy, proposition design and customer engagement that will define how the bank goes to market at launch. Prior to joining Starling, she led all marketing preparation for the TSB launch campaign from LBG before joining to lead the TSB Brand & Marketing team through their first year in market. She spent four years on both the agency side and in-house at Lloyds Banking Group leading communications planning on their stable of brands, and has a background working with and for the likes of B&Q, Specsavers, Orange and many more of the UK's most recognised brands.