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Brand Finance Banking Forum 2021: COVID-19: Threat or Opportunity for Banking Brands?

02 February 2021, 14:00–15:00

The health of national economies and populations have taken substantial blows during 2020, as the world experienced unprecedented economic and social upheavals. As we progress into 2021, the primary focus will be to ensure widespread vaccination as well as the revival of the global economy recovering from the damage caused by the COVID-19 pandemic.

Since the Global Financial Crisis, the banking sector has suffered widespread reputational damage. However, during the current crisis, economies are looking to the banking sector to support the recovery from the latest global catastrophe. Has the COVID-19 pandemic potentially provided the opportunity for banks to restore their reputation and trust globally? Do the continuous lockdowns and restrictions in the world add pressure on banks as people look to access more loans and financial support?

Join our webinar, in association with The Banker, as we host a panel of some of the world’s leading banking brands to explore whether COVID-19 has imposed either a threat or an opportunity to the banking sector, and to discuss which banks have responded well to the crisis.

We will also be presenting the results of our Brand Finance Banking 500 2021 study into the world’s most valuable and strongest banking brands.


13.55 - 14.00Guest Sign-on
14.00 - 14.05 Introductions
David Haigh, CEO, Brand Finance
14.05 - 14.40 Brand Finance Banking 500 2021 Report Presentation and Discussion on COVID-19: Threat or Opportunity for Banking Brands?
Joy Macknight, Managing Editor, The Banker
Declan Ahern, Valuations Director, Brand Finance
14.40 - 14.55Audience Q&A Session
Moderated by Declan Ahern, Valuations Director, Brand Finance
14.55 - 15.00       Conclusion
David Haigh, CEO, Brand Finance
02 February 2021, 14:00–15:00
In association with
The Banker

The Banker is the world’s premier banking and finance magazine. Read in 150 countries around the world, The Banker is the key source of data and analysis for the industry. Its unique database of more than 4000 banks maps their financial strength and soundness via Tier 1 capital, their profitability, and their performance versus their peers. The Banker has been providing global financial intelligence since 1926 and has built a reputation for objective and incisive reporting on major events. The Banker’s senior editors travel the world to interview senior bankers and world leaders, giving the magazine a unique insight on global trends.

The Banker Website


Joy Macknight
Managing Editor
The Banker

Joy Macknight is Managing Editor at The Banker and her beat covers transaction banking and technology.

Previously, she was features editor at Profit & Loss, a foreign exchange and derivatives magazine and conference producer. Before that she was editorial director at Treasury Today, following her editorship at gtnews, both publications covering corporate treasury. She also worked as staff writer on Banking Technology and IBM Computer Today, as well as a freelancer on Computer Weekly.

She has a BSc from the University of Victoria, Canada.

Declan Ahern

Declan joined Brand Finance as an Analyst. During his time at Brand Finance, Declan has worked on projects in a range of sectors, but with a specific focus on Banking, Insurance and Mining, as well as extensive experience in evaluation of sports sponsorship activities. Declan has performed various valuations and conducted strategic analysis  for a number of notable clients such as Chevron, Barclays, Zurich, Allianz and Rio Tinto. From these Valuations, Declan has been able to advise our clients about strategies that could maximise their Business Values through increased utility from their brand.Declan studied at the University of Cape Town and graduated with Bachelor of Business Science in Finance with Economics. He is currently studying to become a Chartered Accountant with Brand Finance, and recently completed the first level of the Chartered Financial Analyst exams.

David Haigh
Founder and CEO
Brand Finance

David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.

David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.

David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.


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