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Brand Finance Banking Forum 2021: COVID-19 - Threat or Opportunity for Banking Brands?

02 February 2021, 14:00–15:30

Since the Global Financial Crisis, the banking sector has suffered widespread reputational damage. Yet during the current crisis, the global economy is looking to the banking sector for support. Has the COVID-19 pandemic provided an opportunity for banks to restore their reputation? Do the continuous lockdowns and restrictions add pressure on banks as people look to access more loans and financial support?

We invited delegates to join our webinar, in association with The Banker, as we explored whether COVID-19 has imposed a threat or provided an opportunity to the banking sector.

We also presented the results of our Brand Finance Banking 500 2021 study into the world’s most valuable and strongest banking brands, and discussed which banks have responded well to the crisis.

Follow us on social media @BrandFinance and join in the conversation using #BFBanking500.

A full recording of the webinar is available to view below:


13.55 - 14.00Guest Sign-on
14.00 - 14.05 Introductions
David Haigh, CEO, Brand Finance
14.05 - 14.20Brand Finance Banking 500 2021 Report
Joy Macknight, Managing Editor, The Banker
14.20 - 14.40COVID-19: Threat or Opportunity for Banking Brands?
Declan Ahern, Valuations Director, Brand Finance
Followed by Q&A Session
14.40 - 15.00Guest Speaker Presentations
David Wheldon, Former CMO at The Royal Bank of Scotland Group
Gareth Bullock, Chairman at Development Bank of Wales PLC
15.00 - 15.25Audience Q&A Session
Moderated by David Haigh, CEO, Brand Finance
15.25 - 15.30       Conclusion
David Haigh, CEO, Brand Finance
to be notified of future events
In association with
The Banker

The Banker is the world’s premier banking and finance magazine. Read in 150 countries around the world, The Banker is the key source of data and analysis for the industry. Its unique database of more than 4000 banks maps their financial strength and soundness via Tier 1 capital, their profitability, and their performance versus their peers. The Banker has been providing global financial intelligence since 1926 and has built a reputation for objective and incisive reporting on major events. The Banker’s senior editors travel the world to interview senior bankers and world leaders, giving the magazine a unique insight on global trends.

The Banker Website


Gareth Bullock
Development Bank of Wales PLC

Gareth has over 40 years' experience in the financial services industry. He retired in 2010 from the Board of Standard Chartered plc where he was responsible for Africa, Middle East, Europe and the Americas as well as chairing Risk and Special Assets Management.

He has both wide functional and international experience, having been Head of Corporate Banking in Hong Kong, CEO Africa, Group Chief Information Officer and Head of Strategy. He also has significant industrial and retail board experience both in the UK and China.

He has also held numerous board positions, inter alia, Tesco PLC, Tesco Personal Financial Group Ltd, Spirax-Sarco Engineering PLC, Fleming Family & Partners Ltd, British Bankers’ Association and Global Market Group Ltd (China). He was also a Trustee of the British Council from 2012 to 2018. He is currently Senior Independent Director of Informa PLC.

David Wheldon
Former CMO
The Royal Bank of Scotland Group

David’s career started at Saatchi & Saatchi as a graduate trainee, progressing through the agency world as Managing Partner at WCRS and then MD of Lowe Howard-Spink in London.

Moving to Atlanta he worked for the Coca-Cola Company as Global Director and VP of Advertising, before returning agency-side as President of BBDO Europe, and then as a main board director and CEO of Tempus Partners.

Following WPP’s purchase of Tempus, David set up Team Vodafone for the group. In 2004 he joined Vodafone as Global Director of Brand and Marketing Communications, progressing to become Global Brand Director in 2005 and CEO of VIML (Vodafone Ireland Marketing LTD) in 2008 based in Dublin.

Returning to London, David joined Barclays in 2012 as MD of Brand, Reputation and Citizenship.

He most recent role was as CMO of RBS, a position he took up in July 2015. David is also the President of the WFA, Chairman of the MGGB, and a fellow of the Marketing Society.

Joy Macknight
Managing Editor
The Banker

Joy Macknight is Managing Editor at The Banker and her beat covers transaction banking and technology.

Previously, she was features editor at Profit & Loss, a foreign exchange and derivatives magazine and conference producer. Before that she was editorial director at Treasury Today, following her editorship at gtnews, both publications covering corporate treasury. She also worked as staff writer on Banking Technology and IBM Computer Today, as well as a freelancer on Computer Weekly.

She has a BSc from the University of Victoria, Canada.

Declan Ahern

Declan joined Brand Finance as an Analyst. During his time at Brand Finance, Declan has worked on projects in a range of sectors, but with a specific focus on Banking, Insurance and Mining, as well as extensive experience in evaluation of sports sponsorship activities. Declan has performed various valuations and conducted strategic analysis  for a number of notable clients such as Chevron, Barclays, Zurich, Allianz and Rio Tinto. From these Valuations, Declan has been able to advise our clients about strategies that could maximise their Business Values through increased utility from their brand.Declan studied at the University of Cape Town and graduated with Bachelor of Business Science in Finance with Economics. He is currently studying to become a Chartered Accountant with Brand Finance, and recently completed the first level of the Chartered Financial Analyst exams.

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).


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