Time: 09.00 - 12.00 BRT
Welcome coffee, seguido de painel sobre ESG e premiação das marcas brasileiras mais fortes e valiosas - Brand Finance Brasil 2022 apresentadas pelo Sócio Diretor da Brand Finance Brasil, Dr. Eduardo Chaves.
A cada ano, a Brand Finance avalia mais de 5.000 das maiores marcas do mundo. As 50 marcas brasileiras mais valiosas e fortes são publicadas em nosso site no relatório Brand Finance Brasil anualmente desde 2013.
Este ano, estamos dobrando o ranking. As 100 maiores marcas do Brasil mostram determinação e resiliência e devem ser celebradas. Como uma nação com um enorme potencial e uma realidade complexa, é cada vez mais importante que as marcas líderes sejam reconhecidas como embaixadoras da nação por suas contribuições duradouras para a sociedade em geral. Por esse motivo, também compartilharemos conhecimentos e práticas ESG e marcas.
O painel de discussão será mediado pelo Prof. Dr. Francisco Saraiva Junior e a programação completa dos participantes do evento está listada abaixo.
“Realizar um evento para premiar e celebrar as marcas mais valiosas e fortes do Brasil, juntamente com uma mesa redonda para discutir marcas e ações ESG, é um privilégio. Temos a certeza de que estamos gerando valor para o mercado e a sociedade. Acredito que esta é a nossa ação no mundo.” - Eduardo Chaves, Sócio Diretor da Brand Finance do Brasil.
Pré-inscrições: deverão ser realizadas no site da Brand Finance, posteriormente confirmadas por e-mail pela organização do evento.
AVISO
É obrigatório o uso de máscara nos eventos presenciais da FGV EAESP e a apresentação do passaporte de vacinação. Caso o participante não esteja de acordo com as regras de acesso as instalações da FGV, não será permitida a participação no evento. Caso esteja com sintomas gripais/respiratórios, pedimos que não compareça ao evento.
AVISO LEGAL/ DISCLAIMER
O evento Brand Finance Brazil Event 2022 contará com a participação de um fotógrafo, responsável por realizar registros de imagens do evento como um todo. Deste modo, ao participar, você declara que está ciente e concorda com a possível publicação de sua imagem, para fins de divulgação e promoção do evento nos canais institucionais da FGV e da EAESP. Em caso de dúvidas, esclarecimentos de como são tratados seus dados pessoais ou para o exercício de quaisquer direitos relacionados à Proteção de Dados Pessoais, o convidamos a visitar nosso Portal de Proteção de Dados, disponível no link https://portal.fgv.br/protecao-dados-pessoais.
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Each year, Brand Finance evaluates more than 5,000 of the world's biggest brands. The 50 most valuable and strongest Brazilian brands have been published in the Brand Finance Brazil report annually since 2013.
This year, we doubled the rankings. Brazil's top 100 brands show determination and resilience and should be celebrated. As a nation with enormously strong potential but a complex past, it is increasingly important that leading brands are recognized as ambassadors for the nation for their lasting contributions to society at large. For this reason, we will also share ESG knowledge and practices.
The panel discussion was hosted by Prof. Dr. Francisco Saraiva Junior and the Managing Partner of Brand Finance Brazil, Eduardo Chaves. The full programme of speakers is listed below.
“Holding an event to reward and celebrate the most valuable and strongest brands in Brazil, along with a roundtable to discuss brands and ESG actions, is a privilege. We are sure that we are generating value for the market and society. I believe this is our action in the world.” - Eduardo Chaves, Managing Partner of Brand Finance do Brasil.
The Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP) (Fundação Getulio Vargas's São Paulo School of Business Administration) is a Brazilian private higher education institution founded in 1954.
Época Negócios is the business and economy magazine of Editora Globo (a company belonging to Grupo Globo) which publishes more than a dozen titles, including Época and Galileu.
Launched in March 2007, the magazine is led by Sandra Boccia.
Eduardo Chaves é Managing Director da Brand Finance no Brasil, com mais de 20 anos de experiência em estratégia, pesquisa e avaliação de marcas no Brasil e na América Latina. Especialista em brand valuation e gestão estratégica de marcas, já liderou projetos para empresas como Embraer, Deloitte, Porto, Banco do Brasil, Caixa Seguridade, Stone, Unidas, Sem Parar, CELESC, Santander, Coca-Cola, Siemens, Vale e Suzano. É PhD pela USP, com pós-doutorado pela FGV EAESP, e professor de pós-graduação na USP, FGV e FIA, unindo sólida formação acadêmica à experiência executiva em projetos de geração de valor e fortalecimento de marcas.
Cenira Nunes has been working in the environmental area of the metallurgical sector for 25 years. He started his activities at Gerdau 18 years ago and, more recently, he has worked on the development and implementation of the company's sustainability strategy. He participated in the definition of Gerdau's materiality process and coordinated the preparation of the Natural Capital chapter of the Annual Report. Conducts the management process of defining the company's greenhouse gas (GHG) targets and their inclusion in the Carbon Disclosure Project (CDP). She also participates in the implementation of Gerdau's certification as a B Company. She is a Chemical Engineer graduated from UERJ, has a postgraduate degree in Steel from PUC-RJ, an MBA in Environment from UFRJ, a Master's in Sustainability from FGV and participation in the INSEAD Strategy Program .
Arturo Nuñez is currently Chief Marketing Officer at Nubank. American with Venezuelan and Cuban parents, the executive has more than three decades of experience with sports and lifestyle brands such as Nike and NBA, as well as a repertoire in technology, when he was in charge of Apple's marketing for Latin America. Prior to joining Nubank, Nuñez founded AIE Creative to foster cultural connections between brands and consumers. With a degree in Economics and Administration from Florida A&M University, Nuñez is fluent in English, Spanish and Portuguese. He is currently based in Miami, where he lives.
Vice President, Marketing & Communications - Clube de Regatas do Flamengo
Graduated, Master and Doctor in Business Administration from FGV-EAESP. Professor in the Marketing department at FGV/SP since 2006 in postgraduate and undergraduate courses for the disciplines of Branding, Social Media and Services Marketing. Professor of undergraduate and specialization courses. Professor of the FGV Retail MBA and in-company courses for companies such as: Via Varejo, Renner, TAM Linhas Aéreas, Banco Bradesco, Banco Itaú, among others. Specialties: Branding, social media and banking
Leonardo Dutra is a leading sustainability partner at EY Brazil. He has over 19 years of professional experience working in the area of sustainability. Lawyer, Master in Environmental Sciences and MBA in Business. With extensive knowledge in strategy and governance for climate change and sustainability, he has supported companies in building sustainable business models, non-financial indicators, risk management and Compliance.
Eduardo Tracanella, associate director of Itaú Unibanco, is responsible for the bank's brand strategy, institutional, wholesale and global marketing. Tracanella also leads the bank's advertising, sponsorship, events, social networks and institutional content projects. In 2014, he won the Caboré award, as "Marketing Professional of the Year". Also in 2014, he was elected "Best Communication Professional" by the Brazilian Advertising Association. In 2015, he received the "Professional Contribution Award" for his leadership in the development of the advertising market in the country. In 2016, he was elected the "Most Innovative Marketing Professional in Latin America" by Ad Latina. In 2017, in a survey carried out by the Spanish consultancy Merco and published by Exame magazine, he was named one of the 100 business leaders with the best reputation in Brazil.
In 2016 and 2018, in a biennial study by the Spanish consultancy Scopen, he was highlighted by the Brazilian market as "Most Admired Marketing Professional". of the Todos Pela Saúde movement, which aims to act to mitigate the effects of Covid-19.