08.30 - 12.30 BRT
Each year, Brand Finance evaluates more than 5,000 of the world's biggest brands. The 50 most valuable and strongest Brazilian brands have been published in the Brand Finance Brazil report annually since 2013.
Brazil's top 100 brands show determination and resilience and should be celebrated. As a nation with enormously strong potential but a complex past, it is increasingly important that leading brands are recognized as ambassadors for the nation for their lasting contributions to society at large.
Delegates joined us at the Brand Finance Brazil Forum 2023 as we celebrated the strongest and most valuable Brazilian Brands, and shared insights into the results of this year's study.
The Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP) (Fundação Getulio Vargas's São Paulo School of Business Administration) is a Brazilian private higher education institution founded in 1954.
Época Negócios is the business and economy magazine of Editora Globo (a company belonging to Grupo Globo) which publishes more than a dozen titles, including Época and Galileu.
Launched in March 2007, the magazine is led by Sandra Boccia.
Fundação Getulio Vargas’s Sao Paulo School of Business Administration (FGV EAESP) was founded in 1954, thanks to the joint efforts of the Brazilian government and business community, in collaboration with Michigan State University, in order to train people to tackle the challenges Brazil was going through.
It was a period of fast growth, technological change, international contact and the emergence of new economic powers. In this context, the School played a fundamental role in preparing and updating Brazil’s managerial capacity, working to meet new demands for executive education and accompanying the phase of intense industrial development that was beginning.
Since then, FGV EAESP has enhanced itself continuously to meet the demands of the academic and business communities, creating and implementing new courses and services in many different sectors.
Eduardo Chaves é Managing Director da Brand Finance no Brasil, com mais de 20 anos de experiência em estratégia, pesquisa e avaliação de marcas no Brasil e na América Latina. Especialista em brand valuation e gestão estratégica de marcas, já liderou projetos para empresas como Embraer, Deloitte, Porto, Banco do Brasil, Caixa Seguridade, Stone, Unidas, Sem Parar, CELESC, Santander, Coca-Cola, Siemens, Vale e Suzano. É PhD pela USP, com pós-doutorado pela FGV EAESP, e professor de pós-graduação na USP, FGV e FIA, unindo sólida formação acadêmica à experiência executiva em projetos de geração de valor e fortalecimento de marcas.
Sergio Gordilho is a businessman and creative director. Gordilho is co-president and chief creative officer of Africa agency, one of the ten largest advertising agencies in Brazil and a partner of Grupo ABC, the largest communications holding company in Latin America.
In December 2002, Gordilho founded Africa, with partners Nizan Guanaes, Marcio Santoro, Luiz Fernando Vieira and Olivia Machado. According to 2014 statistics, Africa is the seventh largest advertising agency in Brazil and belongs to ABC Group, the largest communications holding company in Latin America.
Gordilho was named co-president of Agencia Africa, alongside Márcio Santoro in 2010. Under his leadership, the agency is responsible for the communication of brands such as Itaú, Brahma, Vivo, Procter Gamble, Folha de S.Paulo
Under his leadership in the creative field, Africa won the Caboré award, a Brazilian communications industry award for Communication Agency in 2005 and 2012.
Gordilho was voted the most influential Creative Professional by the Association of Advertising Professionals in 2006.
Graduated, Master and Doctor in Business Administration from FGV-EAESP. Professor in the Marketing department at FGV/SP since 2006 in postgraduate and undergraduate courses for the disciplines of Branding, Social Media and Services Marketing. Professor of undergraduate and specialization courses. Professor of the FGV Retail MBA and in-company courses for companies such as: Via Varejo, Renner, TAM Linhas Aéreas, Banco Bradesco, Banco Itaú, among others. Specialties: Branding, social media and banking
Vice President, Marketing & Communications - Clube de Regatas do Flamengo
Eduardo Tracanella, associate director of Itaú Unibanco, is responsible for the bank's brand strategy, institutional, wholesale and global marketing. Tracanella also leads the bank's advertising, sponsorship, events, social networks and institutional content projects. In 2014, he won the Caboré award, as "Marketing Professional of the Year". Also in 2014, he was elected "Best Communication Professional" by the Brazilian Advertising Association. In 2015, he received the "Professional Contribution Award" for his leadership in the development of the advertising market in the country. In 2016, he was elected the "Most Innovative Marketing Professional in Latin America" by Ad Latina. In 2017, in a survey carried out by the Spanish consultancy Merco and published by Exame magazine, he was named one of the 100 business leaders with the best reputation in Brazil.
In 2016 and 2018, in a biennial study by the Spanish consultancy Scopen, he was highlighted by the Brazilian market as "Most Admired Marketing Professional". of the Todos Pela Saúde movement, which aims to act to mitigate the effects of Covid-19.
Antonio has been working for 5 years as CMO and presently as Executive Director of Marketing and Customer Experience at Grupo Unidas, with 14 years of experience in B2B and B2C , Technology, Customer Experience, Vehicle Rental and Sales.
He leads the positioning of the Unidas Brand, strengthening of digital channels, automation and bot projects, technological initiatives, creation of Data intelligence, BI and Digital Indicators and M&A projects.
