Brand Finance Brazil Forum 2025

A leader in the brand experience segment and in building great brands, Fabiana runs the Netza agency and the innovation and marketing solutions ecosystem Netza&CO. The executive has also been a signatory to the UN Global Compact since 2016. Representing Latin America and the Caribbean, Fabiana is the only Brazilian among the 12 professionals honored by the UN as Pioneers of the 2024 Sustainable Development Goals (SDGs). The executive was also the winner of the award stage in Brazil, in the Small and Medium Business category. Fabiana was part of the jury of Cannes Lions International Festival of Creativity 2023 in the Sustainable Development Goals Lions category, and Young Lions 2024 in the Marketer category. A member of the IAA Global Sustainability Council, his plan for the future is sustainable, profitable and positively impactful businesses.

Renato Camargo is currently Vice President of Customers at Pague Menos & Extrafarma Pharmacies, and also acts as an angel investor and advisor to startups.

Previously, he worked at RecargaPay as Country Manager & CMO; at GPA as Head of Marketing; and at Grupo Accor as General Manager of Marketing for Latin America. He has also held roles at Gol Linhas Aéreas, Panrotas Editora, and Grupo White de Comunicação.

He holds a degree in Advertising and Marketing from ESPM, a postgraduate degree in Business Administration, and an MBA in Business Management—both from FGV—as well as a specialization in Leadership from Stanford Business School.

Priscyla Laham has been president of Microsoft Brazil since January 2025. It has been more than 25 years dedicated to the technology, consumer electronics and online services industries.

His priority at Microsoft Brazil is to help drive the country's digital transformation, placing technology as an ally of economic and inclusive growth and expanding business innovation through artificial intelligence (AI) and cloud platforms, while empowering individuals, companies, and society.

The executive's history at Microsoft began to be written in 2000 and has two passages: the first until 2015 and the second started in 2017. Throughout his career at the company, he held different positions in Brazil, the United States and Argentina. Prior to her return as vice president of sales for the consumer sector and leader of the diversity and inclusion committee at Microsoft Brazil, she was director of sales at Meta.

Priscyla holds a degree in Marketing from Escola Superior de Propaganda e Marketing (ESPM), and an MBA from the Insper Institute of Education and Research. In 2013, he completed his studies in the Executive Program at Stanford University, in the United States, with an emphasis on business administration and management. In addition to extensive knowledge in IT, he has experience in marketing, sales, partnerships and products. The executive was recognized in 2024 by CRN magazine, in the United States, with the CRN Women of the Channel award, which honors women who have a positive impact on the channel industry.

With over 25 years of experience in the third sector, she is the coordinator of Alumni FGV EAESP, the FGV Partners Club, and SOMA FGV – FGV's relationship programs aimed at institutional strengthening, and engagement of the alumni network and donors to the Scholarship Fund.

She is also a Partner at Neurônio Ativação de Negócios e Causas, a company that develops projects in sustainability, entrepreneurship, and private social investment.

Camila holds a Master’s degree in Competitiveness Management with a focus on Sustainability from FGV EAESP and a Bachelor's degree in Public Administration from the same institution. She also has a postgraduate degree in Education Management for the New Millennium from Instituto Singularidades.

She serves on the editorial board of the GV-Executivo and GV-Casos magazines, and is a member of the Advisory Board of the MPGC – Professional Master's in Management for Competitiveness.

Camila was a volunteer board member of ABCR – Brazilian Fundraisers Association during the 2022–2024 term and mentors undergraduate and graduate students at FGV EAESP.

Eduardo is Managing Director of Brand Finance in Brazil. He was the founder of Guarded Brands, and was a consultant for the companies Brand Analytics (Kantar - Millward Brown Vermeer) and Mercadotecnia.

Eduardo achieved a Masters and Doctorate in Organizational Administration from the University of São Paulo (FEARP/USP); Post-Doctorate in Business Administration from the São Paulo School of Business Administration of Fundação Getúlio Vargas (EAESP/FGV); Graduation in Accounting Sciences (Cruzeiro do Sul). He participated in the analysis and strategic development of several companies and brands, such as: Banco do Brasil, CELESC, Rede Santa Catarina, Stone, TeleCine, Porto, Embraer, Vale, Santander, Coca-Cola, Siemens AG, Associação Comercial de São Paulo - ACSP , Suzano Papel e Celulose, Passaredo, Renk Zanini, Brasfrigo (Jussara, Jurema, Tomatino), Limger, Locamerica, Let's Rent a Car, and others.

Eduardo is also a Professor at the University of São Paulo (USP/Esalq), Fundação Getúlio Vargas (FGV), and Fundação Instituto de Adm. (FIA), exclusively in postgraduate studies. He was a teacher at the following institutions: Universidade Estadual Paulista Júlio de Mesquita Filho - UNESP in the Professional Master's Degree, IFSP, FUNPEC in MBA in Branding, Fundação Hermínio Ometto (FHO/UNIARARAS), Faculdade Interativa COC (FIC/SEB S.A.), Faculdade de Orlândia (FAO) ), and others

Eduardo Chaves é Diretor Geral da Brand Finance no Brasil. Desde 2004 atua como consultor e pesquisador em marcas e marketing em diversos segmentos: bancos, educação, serviços financeiros, alimentos, transporte aéreo, serviços em geral, mineração, indústrias em geral, sendo bem ampla sua atuação no Brasil e na Amarica Latina. Foi consultor em marcas e marketing em duas empresas de consultoria representativas no Brasil, posteriormente abrindo sua própria empresa de consultoria. Integrar pesquisa de mercado, consultoria em marketing e marcas, e inovação em marketing é um processo poderoso de geração de valor que norteia as ações desse professional. 

Eduardo tem uma vasta experiência teórica e prática. Já publicou diversos artigos e livros na área de microeconomia, marketing, marcas, avaliação de marcas, brand equity, semiótica, sensações da marca, marca-país, avaliação financeira de marcas e empresas, retorno de ativos, avaliação de ativos intangíveis, etc. Toda sua formação acadêmica é voltada para avaliação de empresas e marcas; graduação, mestrado e doutorado (PhD) em negócios pela Universidade de São Paulo – USP e pós-doutorado em marketing na Fundação Getúlio Vargas – FGV. Ministra aulas de marketing e branding em programas de pós-graduação e graduação em diversas instituições de ensino de negócios no Brasil.

Trabalhou com empresas como Santander, AB InBev, Siemens, Coca-Cola, Vale, Brasfrigo, Suzano, Passaredo, SPC Boa Vista, Banco do Brasil, Limger, LocaAmerica, Let´s, e outras, Eduardo  compreende a necessidade do cliente e entrega resultados que realmente geram valor. Dentre as atividades que hoje desempenha na Brand Finance estão: pesquisas de marketing (quali e quanti), avaliação de negócios de marca, análise de contribuição da marca, valoração de marcas, avaliação de ativos intangíveis, auditorias de marca, pesquisa de mercado e análises associadas, inteligência de mercado, rastreamento de pontuação da marca, análise do retorno do investimento em marketing, consultoria de transição de marca, consultoria sobre governança de marca, arquitetura de marca e gerenciamento de portfólio, consultoria de posicionamento e extensão de marca, fusões e aquisições, financiamento e due diligence, assessoria em franchising e licenciamento, análise de preços de transferência e de taxas, relatórios e evidências de testemunhas especializadas, processo de inovação em marketing, além de projetos ad hoc e metodologias proprietárias.

David is the Chairman of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Konrad leads Brand Finance’s place branding and soft power practice. He liaises with clients, directs consulting projects, and is responsible for the creation and promotion of the annual Global Soft Power Index, Nation Brands, and City Index studies.

Konrad has extensive experience in advising clients in the fields of place branding and public diplomacy. Before joining Brand Finance, he worked at the Polish Embassy in London where he developed and delivered successful marketing communications campaigns as well as media relations programmes of official engagements by the president, prime minister, government ministers, and the ambassador.

In his role at Brand Finance, Konrad has advised a variety of place branding organisations, including the GREAT Britain and Northern Ireland Campaign, New Zealand Story, and Cape Town Tourism.

Before moving on to grow the place branding practice, Konrad was the Communications Director of Brand Finance and Managing Director of Brand Finance’s PR agency – Brand Dialogue for 5 years. He has a proven track record in executing integrated communications strategies, having been responsible for publishing nearly 100 industry and country reports on the world’s most valuable brands on an annual basis.

Konrad has qualified with the Professional PR Diploma from the Chartered Institute of Public Relations (CIPR). He studied European Studies MA at King’s College London and the Humboldt University in Berlin, and International Relations with Political Science BA at the University of Birmingham.

Mike is a global authority on brand economics and valuation, with extensive experience of helping businesses grow by maximising the value creation potential of their brands.

He has over 20 years of experience across a wide range of branding challenges, leading assignments on brand-led growth, brand-related cost savings, brand-based negotiations and transactions, and expert witness work for disputes.

His experience of leading teams of analysts on the evaluation of brand strength and value for the world’s most valuable brands gives him unique insight into the factors that drive brand success globally.

Prior to joining Brand Finance, Mike was the global lead for the brand economics practice at Interbrand. He has a broad range of experience across many sectors, with clients including Allianz, AXA, British Gas, BUPA, Ericsson, Goldman Sachs, Hertz, Hyundai, Kia, Mastercard, Orange, PayPal, Samsung, Standard Chartered Bank, Virgin, among others.

Mike studied Economics at Cambridge University and is a Chartered Marketer and Chartered Accountant, having qualified with Arthur Andersen in London. He is a member of the Institute of Chartered Accountants of England and Wales, ICAEW Valuation Group and Chartered Institute of Marketing.