To celebrate the launch of the 13th iteration of the Brand Finance Football 50 study, we will be hosting the Brand Finance Football Forum 2018 - Will the Premier League always be Number 1?
This year we have widened our scope of analysis to include corporate sponsorship in football and also expanded our original market research conducted amongst football fans in the emerging markets of China, India and the USA.
Join us to hear about the key findings from this year’s report on the most valuable and strongest club brands, listen to our speakers as they dive into the topics of foreign investment in football as well as whether the dominance of the Premier League will indeed last.
We hope you will join us for what is shaping up to be an engaging morning of panel discussions and expert insights into the world of football.
|TIME||AGENDA||SPEAKER / VENUE|
|09:00 - 09:30||Registration & Breakfast||Member's Lounge|
|09:30 - 09:45||Welcome||David Haigh, CEO, Brand Finance|
|09:45 - 10:05||Brand Finance Football 50 Results||Bryn Anderson, Director, Brand Finance|
|10:05 - 10:30|| |
The City Football Group Sports Model
|Nuria Tarre, CMO, City Football Group|
|10:30 - 11:00||Coffee & Networking Break||Gallery|
|11:00 - 11:05||Introduction||David Haigh, CEO, Brand Finance|
|11:05 - 11:30||Aeroflot's partnership with Manchester United FC||Anton Myagkov, Marketing Director, Aeroflot|
|11:30 - 12:00||Science of Stadia Design (Brand Impact)||Matthew Birchall, Global Sports Sector Director, BuroHappold|
|12:00 - 12:30||Panel Session||Moderated by Ian Stafford, Founder, London Sporting Club|
|12:30 - 12:35||Closing Remarks||David Haigh, CEO, Brand Finance|
|12:35 - 14:00||Lunch & Departure||Member's Lounge|
David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.
David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.
David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.
ICAEW Qualified Chartered Accountant with over 12 years’ experience working as a professional consultant on global brands across many sectors including banking, insurance, telecoms and government services.
Bryn was previously Director of Sports Services at Brand Finance, working extensively for sports teams (Rights Holder) and corporate brands (sponsor) on brand and commercial strategy.
Bryn’s expertise lies in evaluating the financial impact of brand, marketing, sponsorship activities and strategic investments to support decision making at a C-Suite and Board level. Whilst at Brand Finance, Bryn has led strategic valuation assignments globally, advising on a wide range of branding issues including: positioning, architecture, portfolio analysis, brand extension, budget allocation, dashboards, return on investment analysis and licensing and M&A. Bryn has gained exposure working with large blue-chip companies across Europe, Australasia, Middle East and North America, dealing with clients and stakeholders at both C-suite and Board level.
Anton Myagkov, aged 34, is the Marketing Director of Aeroflot – Russian Airlines, a member of the International SkyTeam Alliance. He is responsible for all the marketing, communication and brand management aspects, including developing, implementing and executing the Marketing Strategy for the Aeroflot Group of companies.
Anton joined Aeroflot in 2014 and in his previous role as Deputy Marketing Director, he founded the inaugural digital marketing team and architected a comprehensive strategy for integration of Big Data into the business to ensure higher business returns and greater customer understanding. In addition, Anton was previously responsible for all Aeroflot’s high-caliber global partnerships including the one with Manchester United Football Club, CSKA Moscow, Zenit, The Russian Olympic and Paralympic Committees and a range of other successful brand partnerships.
Anton has over 15 years’ experience of working in marketing and delivering strategic value to some of the world’s leading brands. Prior to joining Aeroflot, Anton upheld a number of senior positions in the finance sector, such as Head of Communication Marketing at VTB24 Bank and Head of Marketing at Promsvyazbank managing the corporate rebranding, designing and consistently implementing dozens of international campaigns across the globe.
Matthew leads BuroHappold’s global Sports & Entertainment business, working with a team that engineers the performance of the world’s finest venues.
His first degree was in General Engineering at Cambridge University, and also has experience of advanced engineering analytics, integrated building design, and Architecture through another degree at Newcastle University. Matthew became involved in longspan lightweight structural design shortly after graduation, and immediately seized upon the opportunity to combine his interests in architecture, engineering and advanced analytics as a holistic designer in this field.
Upon joining BuroHappold in 2006, his work shifted into the sports sector and he led the engineering team responsible for the design of the London 2012 Olympic Stadium. Other extraordinary projects followed, including the leading BuroHappold’s work on the Sochi 2014 Winter Olympic Stadium, Up @ O2, and the Emirates Air Line. Matthew became a Partner in 2013 and was appointed Global Sports & Entertainment Sector Director in 2015. Since then Matthew has worked on the conversion of the London Olympic Stadium into a multi-purpose sports and entertainment venue, the design of Tottenham Hotspur’s new home ground, and the Education City Stadium for the FIFA 2022 World Cup in Qatar.
Matthew’s team is currently working for several sports governing bodies and leading professional clubs all over the world, using outcome-driven design to link operational, constructional and commercial opportunities to deliver for our clients world-leading performance on and off the field of play.
Nuria is Chief Marketing Officer for City Football Group and joined in November 2015. Her role encompasses Retail, Fan Relationship Management (FRM), Digital and Content, Brand and Research.
Nuria joined City Football Group after 19 years of experience in the telecommunications, aviation and tourism & leisure industries and in strategy consulting for Oliver Wyman.
Ian Stafford is a multiple award-winning national and international sports journalist having covered every major global sporting event over the past 25 years, authored 16 published books, including various best-sellers.
He has been a broadcaster on national TV and radio and currently hosts the three-hour “Press Pass” on Talksport every Sunday morning, and is also a speaker, host and compere. He is the founder, owner and Chairman of the London Sporting Club and founder/owner of the Manchester Sporting Club.