Brand Finance

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Past event.

Brand Finance Football Forum

Tuesday 7 June 2016, 17:30 - 20:00

Event overview.

Converting Brand Strength into Commercial Success

It is becoming increasingly important for clubs, no matter what their size, to recognise the value of their brands. With increased broadcasting revenues and limited match day potential, brands are often overlooked as an opportunity to maximise commercial revenues and subsequently enable improved on the pitch performance. The Brand Finance Football 50 study is the only study of its kind to analyse and rank football clubs by the value of their brands, giving us a deep understanding and appreciation of the opportunities and challenges facing the industry.

How are clubs leveraging brand in an effort to become financially sustainable? What are the brand attributes that make for an attractive sponsorship proposal and how can both sponsors and clubs use brands for commercial benefit.

At the Brand Finance Football Forum we will be hearing from cutting edge thinkers, Directors of leading football brands and of large corporate sponsors. We hope that you come away with a better understanding of why brands matter in football and what they can do for you.


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David Haigh

Chief Executive, Brand Finance plc

Richard Haigh

Managing Director, Brand Finance

Max Hamilton

Managing Partner, Sportsrisq Capital

Richard Kenyon

Marketing & Communications Director, Everton FC

David Radford

Brand Director, Allianz


17:30 - 18:00 Registration & Refreshments
18:00 - 18:05 David Haigh, CEO, Brand Finance plc
18:05 - 18:15 Richard Haigh, Managing Director, Brand Finance plc
18:15 - 18:25 David Radford, Brand Director, Allianz
18:25 - 18:35 Richard Kenyon, Marketing & Communications Director, Everton FC
18:35 - 18:45 Max Hamilton, Consultant, Sportsrisq Capital
18:55 - 19:15 Panel Session - Q/A
19:15 - 19:45 Drinks & Networking


Brand Exchange
3 Birchin Lane


Tuesday 7 June 2016
17:30 - 20:00

Get in touch
T +44 (0)207 389 9400


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