Everyone is talking about a looming recession. The latest instalment of the Brand Finance Global Intangible Finance Tracker (GIFT™) reveals that the full impact has not hit the market yet, and might never. Global intangible value has grown year-on-year, demonstrating the resilience of intangible assets even in times of crisis.
Brand Finance has long advocated for more discussion, disclosure and development of intangible asset value. We invited delegates to join us to discuss the rising importance and value of intangible assets.
We were joined by high-profile speakers who provided insights into the future direction of travel for intangible asset reporting and the wide range of implications including transfer pricing.
We were pleased to partner with the International Valuation Standards Council (IVSC), Mazars, Praxity, and the Institute for Practitioners in Advertising (IPA) to host the GIFT 2022 Forum. The event included a presentation of the GIFT™ 2022 report findings, as well as a panel discussion and an interactive Q&A session.
EffWorks is a reservoir of learning, research and debate established by the IPA and a host of industry partners. The ambition is to provide the marketing industry with resources and tools to change its culture. To realise the potential of truly accountable and effective marketing.
The International Valuation Standards Council (IVSC) is a not-for-profit organisation that acts as the global standard setter for the valuation profession, serving the public interest. The IVSC is unique in the role it plays as a valuation standard setter. It is not a valuation trade body. The IVSC is a leader in the mission to raise standards of international valuation practice and is overseen by an independent board of global leaders. Its core objectives are to:
The IVSC facilitates collaboration and cooperation among its member organisations, who are valuation service providers, financial services businesses, regulators, international bodies and academic institutions. The IVSC consists of more than 100 member organisations from around the world and is supported by numerous sponsors who are leaders in the valuation field.
Mazars is a leading international audit, tax and advisory firm. Operating as a united partnership, we work as one integrated team, leveraging expertise, scale and cultural understanding to deliver exceptional and tailored services in audit and accounting, as well as tax, financial advisory, consulting and legal services.
Annie is a qualified management accountant and has worked on Brand and Business valuation projects serving global clients, including Barclays and Shell. She is experienced across of variety of services including brand licensing, research analytics, rebrand uplift and balance sheet valuation. Annie heads up various studies at Brand Finance, including the annual Global Intangible Finance Tracker (GIFT™) and the Brand Guardianship Index. In addition, Annie has conducted research and analysis for the Brand Finance brand rankings, specialising in Banking, Retail and Oil & Gas sectors. Annie has served clients worldwide, with a particular focus on the USA and the Middle East. Annie joined Brand Finance as an Analyst in August 2017 after graduating from The University of Edinburgh with a Masters degree in Philosophy and Economics. She has since completed her CIMA professional qualification.
David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).
David is a Chartered Tax Advisor and member of the Chartered Institute of Taxation, where he sits on the European branch committee. He is Head of Mazars’ International Tax practice in the UK and was previously a member of the International Tax Board for the global firm. David has been with Mazars for over 20 years, speaks fluent French and spent three years working for Mazars in Paris looking after large corporate accounts.
David was Chairman of Mazars’ Worldwide Transfer Pricing Group for over 15 years and has over 30 years’ experience in international tax. He has advised on tax and transfer pricing issues relating to brands for many years and has particular experience in Luxury Goods, Retail and The Whisky industry. David lectures frequently on international taxation issues both in the UK and abroad. He has also appeared as a court appointed expert witness on transfer pricing and international tax issues in the UK and abroad.
David was previously the author of Tolley’s International Tax Planning.
Henk Oosterhout is heading The Netherlands office of Kroll and a managing director in its Amsterdam office, part of Valuation Services.
He has been involved in valuation engagements covering a wide variety of industries, including technology, information, communication and entertainment, consumer products, industrial products, energy and financial services. His engagement highlights include performing purchase price allocations and goodwill impairment testing for large listed companies, regulation support for energy and telecom clients and analysis, tax and legally driven valuations, just as strategy, funding and mergers and acquisitions (M&A)-driven support.
Prior to Kroll / Duff & Phelps, Henk was a managing director at Standard & Poor's Corporate Value Consulting in September 2003. His past experience includes valuation services and strategy/M&A consulting within the Corporate Finance group of PricewaterhouseCoopers, where was responsible for setting up a sub-practice regarding valuations for financial reporting purposes. Henk spent time teaching and researching corporate control and corporate governance topics. He was also an assistant professor of corporate finance at Tilburg University and a visiting professor at the J.L. Kellogg Graduate School of Management at Northwestern University.
Currently, he is a member of the IVSC Business Valuation Board (since March 2019).
Henk received his M.B.A. in operations research/econometrics and his Ph.D. in corporate finance from Tilburg University in The Netherlands. Some of Henk’s published articles include:
Patrick Barwise www.patrickbarwise.com is emeritus professor of management and marketing at London Business School, chairman of the Archive of Market and Social Research https://www.amsr.org.uk/ and former chairman of Which?. He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media. His book Simply Better: Winning and Keeping Customers by Delivering What Matters Most (HBS Press, 2004), co-authored with Seán Meehan (IMD), was the first non-US one to win the American Marketing Association’s annual book prize. He is also an experienced expert witness in international commercial, tax and competition cases and an advisor and early investor in several online start-ups. His latest book The War Against the BBC, co-authored with Peter York, was published by Penguin in November 2020.
EffWorks is a reservoir of learning, research and debate established by the IPA and a host of industry partners. The ambition is to provide the marketing industry with resources and tools to change its culture. To realise the potential of truly accountable and effective marketing.
The International Valuation Standards Council (IVSC) is a not-for-profit organisation that acts as the global standard setter for the valuation profession, serving the public interest. The IVSC is unique in the role it plays as a valuation standard setter. It is not a valuation trade body. The IVSC is a leader in the mission to raise standards of international valuation practice and is overseen by an independent board of global leaders. Its core objectives are to:
The IVSC facilitates collaboration and cooperation among its member organisations, who are valuation service providers, financial services businesses, regulators, international bodies and academic institutions. The IVSC consists of more than 100 member organisations from around the world and is supported by numerous sponsors who are leaders in the valuation field.
Mazars is a leading international audit, tax and advisory firm. Operating as a united partnership, we work as one integrated team, leveraging expertise, scale and cultural understanding to deliver exceptional and tailored services in audit and accounting, as well as tax, financial advisory, consulting and legal services.
