9.00 - 10.00 CET
Brand Finance will be in Davos on Tuesday, 21st January to launch the Global 500 2025, the 19th edition of its annual study of the world's strongest and most valuable brands.
Join us for breakfast and a panel discussion with C-Suite leaders on “CFO-CMO partnership for outsized growth ” and sharing the latest trends and insights from the leading brands in our study.
Join other senior leaders at an exclusive event, hosted in association with Infosys, to:
More on the panel discussion:
Ambitious brand leaders know that brand growth is everyone’s business, but there is a persistent belief that CFOs are inherently opposed to investing in brand. This is simply not true – most CFOs understand that a strong brand can support business results, but have not been provided the data that gives them the confidence to invest, resulting in budget decisions that focus on short-term, performance marketing rather than long-term brand building investment.
Guest speakers will discuss the power of alignment between CFOs and CMOs to accelerate brand growth, how this is being enabled by the better measurement that digital marketing brings, and the pivotal role of CIOs and CTOs in helping to align marketing and finance through data.
| 08.45 | Breakfast & Networking |
| 09.00 - 09.15 | Opening Remarks and Presentation of Global 500 2025 Results by Mike Rocha, Chief Commercial Officer, Brand Finance |
| 09.15 - 10.00 |
Panel Discussion: CFO-CMO partnership for outsized growth |
Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation.
With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.
Sumit heads marketing at Infosys and is responsible for realizing Infosys’ brand ambitions globally. A transformative marketing leader, Sumit has significant experience shaping the brand narrative and experience across geographies. He joined Infosys in 2004 and has since held multiple strategic positions including head of Infosys products & platforms marketing as well as the global head of corporate marketing. He champions marketing effectiveness and enjoys the challenge of building strong connects between marketing metrics and business outcomes. Sumit comes with over 20 years of experience in international marketing. Prior to joining Infosys, he has worked with Polaris Software and the Tata Group where he acquired his specialist skills in brand development, marketing communications and demand generation. Forbes has ranked Sumit among the top 50 most influential CMOs in 2023. He is on the steering committees of The Drum, International Academy of Digital Arts and Sciences and the Association of National Advertisers. Sumit is also Trustee, Infosys Foundation and serves on the Board of WongDoody – Infosys’ experience design company.
Mike is a global authority on brand economics and valuation, with extensive experience of helping businesses grow by maximising the value creation potential of their brands.
He has over 20 years of experience across a wide range of branding challenges, leading assignments on brand-led growth, brand-related cost savings, brand-based negotiations and transactions, and expert witness work for disputes.
His experience of leading teams of analysts on the evaluation of brand strength and value for the world’s most valuable brands gives him unique insight into the factors that drive brand success globally.
Prior to joining Brand Finance, Mike was the global lead for the brand economics practice at Interbrand. He has a broad range of experience across many sectors, with clients including Allianz, AXA, British Gas, BUPA, Ericsson, Goldman Sachs, Hertz, Hyundai, Kia, Mastercard, Orange, PayPal, Samsung, Standard Chartered Bank, Virgin, among others.
Mike studied Economics at Cambridge University and is a Chartered Marketer and Chartered Accountant, having qualified with Arthur Andersen in London. He is a member of the Institute of Chartered Accountants of England and Wales, ICAEW Valuation Group and Chartered Institute of Marketing.
Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation.
With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.
