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Brand Finance Global 500 Launch: The Role of Tech Brands in Driving Economic Growth

26 January 2021, 14:00–16:00

Economic growth and technological innovation are historically perceived as concurrent. As we progress through the 21st century, the world is innovating at an increasingly rapid rate, and whereas previous predictions of technological development would be forecast over a 25 to 50-year period, this timespan has now become much shorter.

Nevertheless, 2020 saw the world experience unprecedented economic upheaval, as the health of populations and national economies took substantial blows. The primary focus of the foreseeable future will be to revive the global economy from the damage caused by the COVID-19 pandemic.

Over 100 delegates joined our webinar alongside a panel of C-suite executives as we discussed how important a role technology brands played in the economic recovery after a year of turbulence, and how we predict where technological innovations will take brands in the next 5, 10, and 25 years.

Taking place at the time of our usual Davos event, the webinar launched the Brand Finance Global 500 2021 report and presented the findings of our annual study into the world's 500 most valuable and strongest brands across all sectors and countries, as well as the Brand Finance Brand Guardianship Index 2021 ranking of the world's top 100 CEOs.

The full recording of the online event is available to view below:

To learn about your brand's performance ahead of the launch, please email [email protected] Our Consulting Team is here to help.

Programme

13.55 - 14.00Guest Sign-on
14.00 - 14.05    Introduction
David Haigh, CEO, Brand Finance
14.05 - 14.25        Brand Finance Global 500 2021 Report Presentation
Richard Haigh, Managing Director, Brand Finance
14.25 - 15.10Moderated C-Suite Panel Discussion
Louisa Loran, Head of Supply Chain & Logistics Industry Solutions EMEA, Google Cloud
Abhinav Kumar, Chief Marketing & Communications Officer – Global Markets, Tata Consultancy Services (TCS)
Bill Gajda, Former Senior Vice President, Innovation and Strategic Partnerships, Visa Inc.
15.10 - 15.20        Brand Guardianship Index 2021 Launch and the Role of the CEO in Steering Brand Value
David Haigh, CEO, Brand Finance
15.20 - 15.55Keynote Speaker Presentation & Q&A Discussion
Punit Renjen, Global CEO, Deloitte
15.55 - 16.00Conclusion
David Haigh, CEO, Brand Finance
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In association with
IPA

The Institute of Practitioners in Advertising (IPA) is the trade association and professional institute for UK advertising agencies. Our 264 corporate members are primarily concerned with providing strategic advice on marketing communications, including creating and/or placing advertising. Based throughout the country, they are responsible for over 85% of the UK’s advertising agency business and play a pivotal role in advising the nation's companies on how they should deploy their total marketing communications spend of £42 billion.

IPA Website
Museum of Brands

The Museum of Brands in London examines the history of consumer culture from Victorian times to the present day.

Museum of Brands Website
International Trademark Association (INTA)
The International Trademark Association is the global association of brand owners and professionals. The not-for-profit organisation supports trademarks and related intellectual property to promote consumer trust, economic growth and innovation.
International Trademark Association (INTA) Website
Worshipful Company of Marketors
Worshipful Company of Marketors Website
Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe. The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).
Chartered Institute of Public Relations (CIPR) Website
Media partners
World Trademark Review
World Trademark Review Website
Foreign Press Association

The FPA is a not-for-profit Friendly Society. As a member of the UK Press Card Authority, it provides official journalistic accreditation to more than 1,800 international correspondents every year. All media are represented: from print and news agencies to broadcast and digital. Freelancers are welcome in all categories. ​

The FPA is the only association that can provide foreign journalist with access to Parliament. Throughout the year, the FPA holds a wide-ranging programme of briefings, facilitating access to Government Ministers, Whitehall, the City's financial district and Royal events. We also organise book presentations, Brexit briefings, events with key politicians etc.

Foreign Press Association Website

Speakers

Punit Renjen
Global CEO
Deloitte

Punit became Deloitte Global CEO in June 2015. He was re-elected in 2019. Deloitte operates in 150 countries, with more than 300,000 professionals and 2020 revenues of $47.6 billion. Punit is also a member of the Deloitte Global Board of Directors.

As Deloitte Global CEO, Punit set in motion a global strategy to achieve undisputed leadership in professional services. Deloitte is today the leading professional services organization in the world and a leader in audit quality. In his first term, he led efforts that resulted in double-digit aggregate revenue growth globally, with Deloitte becoming the largest of the Big Four professional services organizations. Currently Deloitte is recognized as the strongest and most valuable commercial services brand.

Under Punit’s leadership Deloitte launched WorldClass—a global effort to prepare 50 million futures for a world of opportunity—based on the belief that when society thrives, business thrives. Recently Deloitte made a commitment to be net zero by 2030 under its WorldClimate initiative. Punit is also committed to advancing diversity and inclusion at Deloitte, including through measurable actions toward gender balance across Deloitte and within its leadership ranks.

Prior to his current role, Punit served as the chairman of Deloitte LLP (US member firm) from 2011–2015. He served as CEO of Deloitte Consulting from 2009 to 2011.

In 2020, Punit was awarded the Oregon History Makers Medal by the Oregon Historical Society in recognition of his visionary business leadership. Additionally, he was named by EMPower to their list of Top 100 Ethnic Minority Executive Role Models 2020. The Indiaspora Business Leaders List recognized Renjen as one of over 50 executives from the Indian diaspora of top-tier international corporations in 2020.

Outside of Deloitte, he is a member of The Business Roundtable, The International Business Council of the World Economic Forum, and serves as the member of several not for profit boards including the U.S.-India Strategic Partnership Forum (vice chairman). Previously, he served as the chairman of the United Way Worldwide.

Punit was born and raised in India. He moved to the United States on a Rotary Foundation scholarship to attend Willamette University; he has previously served on the Willamette University board of trustees. Willamette University awarded him an honorary doctorate in 2019. He is married and has a son.

Website
David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Louisa Loran
Head of Supply Chain & Logistics Industry Solutions EMEA
Google Cloud

Louisa Loran has throughout her career in both B2B and B2C industry-leading companies as well as in board roles, championed the voice of the customer and delivered results through digitization. She recently joined Google Cloud as Head of Supply Chain & Logistics Industry Solutions, where she will be establishing, growing and positioning this new part of the Google business across EMEA. 

Previously Louisa was Vice President at Maersk where she delivered value through her ability to define a winning vision and strategy and work across an industry defining organization to deliver this, by: leveraging data and tech, redefining go to market, repositioning brands and business, driving innovation and culture change as well as having built products, channels and solutions which resulted in both top and bottom line growth. 

Before joining Maersk in 2014 Louisa held several leadership positions for DIAGEO and Moet Hennessy, across Sales, Marketing, Innovation, Media, Data, BI and PR, last as Marketing Innovation Director for DIAGEO Western Europe across all brands. Here she equally leveraged customer and consumer insights as well as digitization opportunities to both deliver results and drive company-wide change.

Beyond this Louisa has held multiple board positions mainly in data and software companies, where she both brings value in combining business and digital understanding, as well as has been instrumental key acquisitions.

Website
Abhinav Kumar
Chief Marketing & Communications Officer – Global Markets,
Tata Consultancy Services (TCS)

Abhinav Kumar heads up the Marketing and Communications divisions for Tata Consultancy Service's 45 country international market presence, comprising the North America, Europe, UK, Latin America, APAC and MEA regions.

Recognized with over 70 awards for excellence in communications and branding, his team has established the company as the #1 fastest growing brand in the IT Services Industry from 2010-2020.

Under his tenure, the brand value of the company has risen from US$ 2.3 billion in 2010 to US$ 13.5 billion in 2020. He oversees the company's strategic relationships with multilateral organization such as the World Economic Forum and the European Union.

In 2019, Abhinav was accorded the SABRE award in London, towards outstanding individual achievement in his career as a CMO.

Abhinav has previously served in several leadership roles, including as the CMO for Europe, the CCO for Europe and as the CMO of Latin America at the company. He holds an MBA from the Indian Institute of Management Calcutta and a degree in Economics.

He is based out of Brussels, Belgium.

Bill Gajda
Former Senior Vice President, Innovation and Strategic Partnerships
Visa Inc.

Bill Gajda is an investor and advisor to companies in the Fintech, RetailTech, HealthTech and EnvironmentTech sectors, and is currently Chairman of CardGenY, Livitay and ActivateOnDemand

Previously, he was the Global Head of Innovation and Strategic Partnerships, responsible for Visa’s Innovation programs and activities in Europe and CEMEA. He was responsible for Visa’s global relationships with Mobile Operators and leads the ‘Visa Ready’ and Venture Capital programs. He began at Visa as the Global Head for Visa Mobile, responsible for Visa’s mobile product and commercial strategies and activities.

Prior to Visa, he was Chief Commercial Officer for the GSMA, in charge of business development and led the GSMA’s Mobile Money, Mobile Innovation, Mobile Advertising and Strategic Partner Programs. Bill was previously Chief Marketing Officer at the GSMA, and responsible for the Mobile World Congress, marketing, corporate communications and member services. His previous positions in the telecom sector were Vice President, Corporate and Marketing Communications for TELUS Corporation, Vice President, Communications for Bell Canada International and Global Brand Director for Ericsson in Stockholm. His first career was in the Canadian public service.  Bill serves as an Advisory Board Member at Apigee Corporation and Danal Inc.

Richard Haigh
Managing Director
Brand Finance

Richard has over a decade in value-based marketing, brand valuation and intangible asset valuation. He sat on the ISO Technical Committee 289 on Brand Valuation and contributed to the Brand Evaluation standard ISO 20671. He lectures on brand valuation and other topics to business schools and has a regular guest lecture series at London Business School.

While at Brand Finance he has overseen an array of the internal initiatives and studies while also leading many of the client relationships. With experience from B2B and B2C industries and brands, Richard has worked across all of Brand Finance’s service lines as a Chartered Accountant (ACA) and member of the Chartered Institute of Marketing but particularly specialises in valuation.

In addition, he has a BA in Mathematics from the University of Oxford.

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