Brand Finance Global Most Valuable B2B Brands 2025 Launch

David is the Chairman of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Hugo is experienced in Brand & Business Valuation, Business Strategy, Tax & transfer pricing, and valuation for M&A and Reputational Damage Litigation. Hugo also heads Brand Finance’s sports services team, working with rights-holders and corporate sponsors on brand & sponsorship strategy, and return on investment analysis.

Working for clients including Bayer, London Stock Exchange Group and Liverpool FC, Hugo leads client engagement, project design & management, and technical valuation work. Hugo is regularly featured in media reporting on the business of sport, including live interviews with BBC World News, TRT World and Phoenix, and print contributions including to Bloomberg News, The Economist, and London’s City A.M.

Hugo is a chartered accountant, ACA, and graduated from the University of Oxford with a MEng degree in Engineering, focusing on Biotechnology and Energy.

Nicole is the Chief Marketing Officer for HSBC, Commercial Banking and Global Banking and Markets, focused on delivering customer value and experience-driven marketing and innovation to support the revenue growth priorities of HSBC’s Global Commercial Bank (CMB) and Global Banking and Markets (GBM) businesses.

Prior to HSBC, Nicole was the Chief Marketing Officer (CMO) for Tangerine Bank, Canada's #1 digital bank, overseeing the bank’s brand, growth and customer outreach and digital experience teams. Prior to Tangerine, Nicole managed Scotiabank’s global digital channel sales, marketing and growth strategy as the Global Enterprise Head & Vice President of Digital Marketing and Sales. She was a pivotal contributor to Scotiabank’s overall digital transformation and the development of the global marketing technology strategy.

Focused on building high-performance teams and driving fast-paced growth for companies, Nicole has also led marketing organizations for global enterprise software and technology companies including SAP, LinkedIn and others.

An active philanthropist, she serves as the Chair of the Board of Directors for North York General Hospital Foundation, is a board of director with Trans Canada Trail and is the Founder and Executive Director of The Maddie Project, a youth mental health not-for-profit.

Marcelo Amstalden Möller is a dynamic brand strategist and global marketing leader with a proven ability to shape and elevate brands across both B2C and B2B landscapes. With deep expertise in brand positioning, consumer insights, and strategic storytelling, he has successfully led international branding initiatives for some of the world’s most recognized companies. Marcelo’s leadership has driven high-impact marketing strategies, reversed negative brand trends, and accelerated growth in competitive markets.

Craig is a life-long Stein IAS employee and leader, having joined the agency in 1998. Craig has worked with some of the biggest global brands in B2B, affirming his commitment to deliver B2B’s most effective brand-to-demand marketing. For Craig, this means delivering proven ROMI and driving growth. With a wealth of knowledge across a range of B2B sectors, Craig leads Stein IAS’ efforts to achieve unparalleled client success and propel the agency to ever-greater heights.

Fredrik leads LinkedIn’s agency development team across international markets in EMEA and LATAM, namely Germany, Austria, Switzerland, Israel, Brazil and the MENA region. At LinkedIn, the team Fredrik leads empowers agencies and brands to reach, engage and convert their professional audience at scale.

Fredrik is also the President for the International Advertising Association (IAA) UK chapter, where he directs the organisation in its aims to protect freedom of commercial speech, advance advertising in a responsible way, support consumer choice and education and professional development across the industry. He is also currently serving at Senior Vice President at IAA Global.

Fredrik boasts over 20 years of business development and leadership experience, having held senior roles at companies such as Euronews, Eurosport, Odyssey Mobile Marketing and Phunware Inc. Notably, he had a key management role and co-founder status in establishing, growing and ultimately selling mobile advertising start-up, Odyssey Mobile Marketing Ltd to Phunware Inc. in December of 2014.

David Tiltman is SVP Content, LIONS Intelligence and Chief Content Officer, WARC. He has built the global WARC content team since 2010, taking it from a small start-up to part of the LIONS Intelligence group of brands. He also oversees content for Contagious IQ and The Work from Cannes Lions. Prior to WARC, David worked for Haymarket in a number of roles in London and Hong Kong, where he focused on the Asian marketing industry.

Mimi Turner is a brand-builder and strategist with a track record of delivering transformational outcomes in media and politics. She joined LinkedIn as Head of EMEA and Lat Am of LinkedIn’s marketing strategy think-ta The B2B Institute, in August 2021 and recently became Head of Marketplace Innovation, LinkedIn Marketing.

Previously she was Director of Strategy, Messaging and Research at the Liberal Democrats, overseeing polling, positioning and communications. Prior to politics Mimi was held senior marketing roles as Consulting CMO at News UK’s radio division Wireless Group, where she developed the business case for Times Radio; Marketing Director of The LAD Bible Group, where she repositioned the brand as a mainstream global youth platform and Marketing Director of The Health Lottery.

Mimi was special advisor to The Cairncross Review, the government inquiry into the future of high-quality journalism. She began her career as a science journalist with the Sunday Times and the Times newspapers. She is one of Marketing Week’s Vision 100, a previous nominee of Marketer of the Year and a founder member of Women in Journalism and Media For All.

Vikrant is the Global Head of Industry Marketing for TCS, focused on elevating the brand of TCS across all the industries it operates in while driving business growth.

Prior to his current role, Vikrant was Head of Marketing for the Relationship Incubation Group (RIG), a strategic growth unit within TCS, overseeing effective strategies to empower 19 regional sales teams across 800+ accounts in North America, UK, and Europe. He also served as Global Head for TCS’ CMI business unit, managing teams globally to drive business growth and TCS’ brand and thought leadership with C-level clients.

Focused on impactful marketing programs, Vikrant has a 23-year track record of building marketing programs, scaling global teams, and engaging senior personas through content marketing, integrated campaigns, and account-based marketing.

An advocate for sales and marketing alignment, Vikrant has also held leadership roles in corporate analyst relations and field marketing in North America, contributing to significant growth pursuits.

Vikrant holds an MBA from the University of Pune and an engineering degree from the University of Mumbai.