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Brand Finance Global Forum 2016

05 February 2016, 08:30–13:00

Understanding the Value of Brand Leadership

Brands are some of the most valuable assets that companies and other organisations possess and exceptional leadership is also required to deliver maximum returns to the business. The best leaders command powerful personal brands, the value of which can rise and fall with the success of the organisations they steward. This makes the 2016 Brand Finance Forum essential for leaders, those aspiring to leadership positions and marketers and brand practitioners from all industries.

Admission fee £250 + VAT

Programme

08:30-09:00    Registration & Breakfast
09:00-09:05    Welcome and Introduction
David Haigh, CEO, Brand Finance                                                                                 
09:05-09:15 Charles Bowman
Alderman and Sheriff of the City of London - Partner, PwC
   

Session 1: Advice for Future Leaders

09:15-09:27     Patrick Barwise
Emeritus Professor of Management and Marketing London Business School
09:27-09:39 Rita Clifton
Chairman, BrandCap
09:39-09:51 Thebe Ikalafeng
Founder & Chairman, Brand Leadership Group
09:51-10:03  Simon Patterson
Managing Director, Pearl Meyer
10:03-10:28

Panel Session - Q/A
Moderator: Christian May, Patrick Barwise, Rita Clifton, Thebe Ikalafeng, Simon Patterson
10:28-10:58    Break                                                                                                                               
   

Session 2: Lessons for Future Leaders

10:58-11:10   Nik Gowing
Co-Aithor, Thinking the Unthinkable
11:10-11:22 Dean Aragon
VP Brand & CEO Shell Brands International, Shell
11:22-11:34 Luc Bardin
Chairman, Strategic Partnership Ltd; Non Executive Director; Former Group VP, BP plc
11:34-11:46 Mukund Rajan
Member of Group Executive Council, TATA
11:46-12:11 Panel Session - Q/A
Moderator: Christian May. 
Dean Aragon, Luc Bardin, Mukund Rajan, Nik Gowing
   

Session 3: Unlocking Brand Value by Joining the Dots

12:11-12:31   Tony Manwaring
Executive Director of External Affairs, CIMA
12:31-12:51    Matt Preschern
Executive Vice President and Chief Marketing Officer                                                
12:51-13:11 Teo Ah Khing
Founder & Chairman, China Horse Club
13:11-13:16 Concluding Remarks
David Haigh, CEO, Brand Finance
13:16-15:00 Lunch & Networking
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Sponsored by
HCL

At a time when India had a total of just 250 computers, Shiv Nadar, the founder of HCL, led a young team of eight people who passionately believed in the growth of the IT industry. That vision in 1976, born out of a Delhi “barsaati”, (akin to a garage start-up), resulted three and a half decades later into a global transformational technology enterprise.

Over the years, HCL witnessed many firsts which legitimized its status as a pioneer in modern computing providing innovative technology solutions. The most significant of these was the development of the first indigenous micro-computer in 1978 - at the same time as Apple and three years before IBM's PC. This micro-computer virtually gave birth to the Indian computer industry. The 80's saw HCL developing several know-hows in multiple areas of technology. HCL's in-depth knowledge of UNIX led to the development of a fine grained multi-processor UNIX in 1988 - three years ahead of Sun and HP.

HCL’s journey of 35 years has been truly transformational with the enterprise creating valuable Joint Ventures and alliances with marquee partners such as Hewlett Packard, Cisco, Perot Systems, Deutsche Bank and NEC Corporation, amongst others, to drive strategic growth.

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Quick Facts
Founded in 1976 —  a pioneer of modern computing that gave birth to the Indian computer industry
Developed the first indigenous micro-computer in 1978, at the same time as Apple
Developed a fine grained UNIX multi-processor in 1988 — three years ahead of Sun and HP
Comprises two companies listed in India: HCL Technologies and HCL Infosystems
Offerings include product engineering, custom & package applications, BPO, IT infrastructure services, IT hardware, systems integration, and distribution of information and communications technology (ICT) products across a wide range of industries
After a strong focus on manufacturing for over two decades, HCL Technologies was spun off as the software services and information technology company of the enterprise, with listing in 1999.

Presently, HCL Enterprise comprises two companies listed in India, HCL Technologies (www.hcltech.com) and HCL Infosystems (www.hclinfosystems.in). Over a period of time, both HCL Infosystems and HCL Technologies have emerged as institutions in their own right with HCL Technologies emerging as a leading software development company in the IT services sector.

Today, HCL is a $6.1 billion leading global technology and IT enterprise comprising two companies listed in India - HCL Technologies and HCL Infosystems. Founded in 1976, HCL is one of India's original IT garage start-ups. A pioneer of modern computing, today, HCL is a global transformational outsourcing company. Its range of offerings includes product engineering, custom & package applications, BPO, IT infrastructure services, IT hardware, systems integration, and distribution of information and communications technology (ICT) products across a wide range of focused industry verticals. The HCL team consists of over 95,000 professionals of diverse nationalities, who operate from 26 countries including over 500 points of presence in India.

HCL Website
VIM Group

VIM Group ensures brands are consistently delivered around the world. As the category's founder we bring unrivalled and independent experience and knowledge. Implementation of your brand properties across all touch points, both digital and on the ground is our business. We also offer project management, brand management services and advice on creative partnerships giving you a comprehensive choice of services to successfully deliver your brand promise.

VIM Group Website
Novagraaf

Novagraaf is an international patent and trademark consultancy that advises clients on Intellectual Property strategy and management. Our expertise and day-to-day work includes advising on new ideas or new discoveries and inventions, and on strong brands, new brands or innovative new products. Whether trademarks, patents, domain names or designs, Novagraaf specialises in the protection and global management of Intellectual Property rights, including identifying abuse and acting decisively if and when infringements take place.

Novagraaf Website
StartJG

StartJG are an independent, integrated creative agency specialising in brand, environment and interaction design. Transforming brands in a multichannel world. StartJG´s multi-skilled team have expertise in traditional channels and pioneering new technologies, and includes creatives, designers, writers, strategists, programmers, producers and project managers - some of the best in the industry. StartJG brings businesses and customers closer together to give their client the competitive advantage.

StartJG Website
In association with
City A.M.

City A.M., London's first free daily business newspaper, covers financial and business news as well as sport and contemporary lifestyle. City A.M. is distributed at more than 250 carefully chosen commuter hubs across London and the home counties, as well as 1,600 offices throughout the City, Canary Wharf and other areas of high business concentration, giving it a daily readership in excess of 399,000 professionals.

City A.M. Website
CIMA

The Chartered Institute of Management Accountants (CIMA) is a UK based professional body offering training and qualification in management accountancy and related subjects. It is focused on accountants working in industry, and provides ongoing support and training for members.

CIMA is one of the professional associations for accountants in the UK and Ireland. Its particular emphasis is on developing the management accounting profession. CIMA is the largest management accounting body in the world with more than 227,000 members and students in 179 countries. CIMA is also a member of the International Federation of Accountants.

CIMA Website
IPA

The Institute of Practitioners in Advertising (IPA) is the trade association and professional institute for UK advertising agencies. Our 264 corporate members are primarily concerned with providing strategic advice on marketing communications, including creating and/or placing advertising. Based throughout the country, they are responsible for over 85% of the UK’s advertising agency business and play a pivotal role in advising the nation's companies on how they should deploy their total marketing communications spend of £42 billion.

IPA Website

Speakers

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Thebe Ikalafeng
Founder & Chairman
Brand Leadership Group

Thebe Ikalafeng is arguably one of Africa's foremost brand authorities. He has been named one the the 100 Most Influential Africans by New African zine and one of the Top 10 Thinkers in Marketing in an Ipsos survey among business decision makers in Southern Africa.  He is founder of the award winning Brand Leadership Group and the seminal Brand Africa 100:  Africa’s Best Brands.  A global African, he has summited the 5,895m high Kilimanjaro Mountain and featured globally in leading media such as CNN, FT, CNBC Africa and African Business.  He writes, speaks and teaches in branding and related matters globally.

Luc Bardin
Chairman, Strategic Partnering Ltd; Non Executive Director; Former Group Chief Sales & Marketing Officer
BP plc

Since January 2014 and as corporate advisor and non-executive director, Luc Bardin advises blue chip companies, governments and academic institutions on their corporate, brand, marketing and partnership strategies. Luc is a member of the advisory board of the strategic marketing MSc at Imperial College Business School. He is chairman of Strategic Partnering Ltd and the author of Strategic Partnering - remove chance and deliver consistent success, which was published in 2013.  His next book, The Strategic Brand, will be published in 2016.

Luc spent many years in executive roles with BP plc, where he was a group vice president for 12 years, group chief sales and marketing officer, a member of the BP Downstream ExCo, CEO of multiple global businesses and founder of the ‘Strategic Accounts’ division. His career in global business leadership spans 30 years and, alongside BP, he has continuously led global branded customer facing businesses for Burmah Castrol, Hoechst and Pechiney.

He is currently cooperating with Brand Finance to spread the use of their differentiated capability and helping the Working Smart Foundation to support senior marketers who recognize that new mindset and ways of working are necessary to be an outstanding marketing leader today and tomorrow.

Simon Patterson
Managing Director
Pearl Meyer

Simon is the Managing Director of Patterson Associates – a Pearl Meyer & Partners Practice, in London. Simon founded Patterson Associates LLP – one of the leading independent remuneration consultancies in Europe, with clients located around the world. Patterson Associates is now the European headquarters for Pearl Meyer & Partners – ranked in the top five remuneration consulting firms in all company size categories in the U.S. Previously, Simon was a Worldwide Partner with Marsh & Maclennan Corp. (MMC), based in London, where he led Mercer’s executive compensation practice. He is actively engaged as a trusted advisor to an array of privately held and listed companies, including several FTSE100 companies. He consults widely on the topic of executive compensation and performance measurement.

Simon provides independent advice on remuneration design, pay benchmarking, performance calibration, governance and shareholder value performance. As part of that effort, he remains in close contact with key investor groups, editors of the leading business media, and the government.

Patrick Barwise
Emeritus Professor of Management & Marketing
London Business School

Emeritus Professor of Management & Marketing, London Business School

Patrick Barwise is emeritus professor of management and marketing at London Business School.  He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media. His book, Simply Better: Winning and Keeping Customers by Delivering What Matters Most, co-authored with Seán Meehan (IMD, Lausanne), won the American Marketing Association’s 2005 Berry-AMA Book Prize and has been translated into seven other languages. Their second book, Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation, was published in 2011. His next book, The 12 Powers of a Marketing Leader, co-authored with ex-McKinsey partner Thomas Barta, will be published by McGraw-Hill in September 2016. Patrick is also a visiting senior fellow in media and communications at the LSE; former chairman of Which?, the UK’s leading consumer organization; and an experienced expert witness in international commercial, tax and competition cases. He has been involved in two successful business start-ups: the online market research company Research Now (sold to e-Rewards in 2009) and the online brand community specialist Verve. His presentation will be based on his recent British Brands Group annual lecture, on ‘Brands and CEOs’: http://www.britishbrandsgroup.org.uk/pages/the-brands-lecture/15th.

Rita Clifton
Chairman & Director
BrandCap
Dean Aragon
VP ER Brand & CEO SBI
Shell

In a career that has spanned 27 years, Dean has worked on developing and activating market-leading, global brands. He spent 15 years in senior Brand Development roles at Unilever, across a number of categories and markets: Regional Category VP – Deodorants Asia & Africa [Manila]; Regional Brand VP NEAsia & Greater China – Dove Skin [Bangkok, Tokyo and Shanghai]; Global Brand VP – Sunsilk [London]; Global Vice President - House of Salon [London]. 

 

In April 2014, Dean joined Shell as Global VP Brand for the Royal Dutch Shell group, leading the development of Shell’s overall brand strategy, brand policies, standards and brand communications thought-leadership. This includes global corporate advertising, as well as social media and media partnerships across Shell. Dean is also the CEO of Shell Brands International AG - a Shell subsidiary that manages brand and trademark licensing to Shell companies and third parties.

 

Mukund Rajan
Member of Group Executive Council
TATA Sons
Tony Manwaring
Executive Director of External Affairs
CIMA

Tony oversees CIMA's external affairs directorate, leading on global communications, public policy and advocacy programmes. This includes responsibility for building and sustaining key relationships with stakeholder groups and working with governments, employers, members and partners to promote the best interests of CIMA and the CGMA community. 

He is also programme director for Valuing your Talent, a research and engagement programme CIMA is conducting alongside several partners including the CIPD, CMI and UKCES.

Most recently, Tony was Chief Executive at Tomorrow’s Company, a global think tank, where he worked in partnership with CIMA on a number of programmes, including the Tomorrow’s Value lecture series and joint initiatives on corporate governance and reporting.

Prior to this, he served as Chief Executive of the charity Scope. He has also provided consultant services to the Lord Mayor of the city of London, leading the 'Restoring trust in the city' and the 'City values forum' initiatives and helping to deliver the Tomorrow’s City programme.

Tony has a degree in economics from the University of Cambridge.

Christian May
Editor
City A.M.

Moderator

 

Christian May is Editor of City A.M., London's daily business newspaper with a readership of just under 400,000 professionals. Prior to this appointment he was Head of Communications and Campaigns at the Institute of Directors, the UK’s largest organisation for business leaders. He was responsible for the IoD’s public profile, campaigns and media activity, and took a leading role in shaping policy on areas including EU reform, immigration, infrastructure, innovation and tax reform. As spokesperson for the IoD, Christian appeared regularly across the broadcast media and in the national press, commenting on business on economic issues. He holds a degree in Politics from the University of Exeter and a Masters degree in Journalism from London’s City University. He has contributed to a wide range of national media outlets as a columnist and commentator, and was included in PR Week’s 2015 list of the 100 most influential PR professionals. He is a Freeman of the City of London and a Fellow of the British American Project.

Nik Gowing
Co-Author
Thinking the Unthinkable""

Nik Gowing was a main news presenter for the BBC’s international 24-hour news channel BBC World News 1996-2014. He presented The Hub with Nik Gowing, BBC World Debates, Dateline London , plus location coverage of major global stories.

For 18 years he worked at ITN where he was bureau chief in Rome and Warsaw, and Diplomatic Editor for Channel Four News (1988-1996). He has been a member of the councils of Chatham House (1998–2004), the Royal United Services Institute (2005–present), and the Overseas Development Institute (2007-2014), the board of the Westminster Foundation for Democracy including vice chair (1996-2005), and the advisory council at Wilton Park (1998-2012 ). In 1994 he was a fellow at the Joan Shorenstein Barone Center in the J. F. Kennedy School of Government, Harvard University.  He is a board member for the Hay Festival.

Nik has extensive reporting experience over three decades in diplomacy, defence and international security. He also has a much sought-after analytical expertise on the failures to manage information in the new transparent environments of conflicts, crises, emergencies and times of tension. His peer-reviewed study at Oxford University is “Skyful of Lies and Black Swans”. It predicts and identifies the new vulnerability, fragility and brittleness of institutional power in the new all-pervasive public information space.  It can be downloaded free online after registration. The work follows an earlier study undertaken at the Kennedy School, Harvard.

In 2015 he co-authored initial findings of the “Thinking the Unthinkable” study. It is based on sixty top level confidential interviews of corporate and public service leaders, plus the new generation of millennials. The study is in partnership with CIMA. It reveals candidly the factors that explain why so many leaders face new difficulties identifying what looms in the disruptions of the “new normal” that have emerged since 2013. The findings are scary.

In 2014 Nik was appointed a Visiting Professor at Kings College, London in the School of Social Science and Public Policy. He is a member of the World Economic Forum’s Global Agenda Council on Geo-Economics.

He was awarded Honorary Doctorates by Exeter University in 2012 and Bristol University in 2015 for both his ongoing cutting edge analyses and distinguished career in international journalism.

Teo Ah Khing
Founder & Chairman
China Horse Club

Teo Ah Khing is the Founder and Chairman of TAK Group of Companies and its subsidiary organizations including Teo Ah Khing Design Consultants, China Horse Club and Desert Star Holdings Limited. In a glittering international career he has been an advisor to Dubai’s ruler HH Sheikh Mohammed Bin Rashid Al Maktoum (2004 - 2008); then Pakistani President the Honorable General Perves Musharraf (2002 – 2004); and then Malaysian Prime Minister Tun. Dr. Mahathir Mohammed (1996 – 2002). The most notable projects Mr Teo was oversaw during these times included Meydan Grandstand and Racecourse Development,  Meydan City Masterplan and Palm Deira (Dubai); Putrajaya Masterplan and Development (Malaysia); Bahria Garden City and Oriental Gardens (Pakistan).

Mr Teo is a graduate of Master of Architecture (Urban Design) at Harvard University, an entrepreneur and businessman as well as being a successful racehorse owner and breeder. In three short years he has been a driving force in creating interest among Mainland Chinese in the thoroughbred racing industry with the China Horse Club becoming a global influence and congregational point for Chinese owners.

Matt Preschern
Executive Vice President and Chief Marketing Officer
HCL Technologies

Matt Preschern is the EVP and CMO for HCL Technologies, a 7.4 Billion USD Technology Services Provider. Matt leads all global marketing functions for the HCL brand, including business development, strategic marketing, sales enablement, and corporate communications.

Under Matt’s leadership, HCL entered into the Brand Finance Global 400 index for the first time and became one of the fastest growing IT Services Brand as per the latest 2017 reports by Brand Finance and Interbrand in addition to being recognized for its marketing excellence receiving more than 100 global awards. Matt is known for his commitment to marketing innovation, and he was recently named one of the World’s most Influential CMOs by Forbes being placed at #20 in the global list in addition to being named the B2B marketer of the year by Association of National Advertisers.

Prior to joining HCL, Matt was the Senior Vice President and CMO at Windstream, a Fortune 500 provider of advanced network communication and technology solutions. In addition, Matt has held several leadership positions at IBM, including Vice President of Marketing for North America Business Consulting Services, where he repositioned the organization for growth.

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