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Brand Finance Global Forum 2018: Understanding the Value of Brands in a Digital Age

01 February 2018, 08:15–17:00

Brands are some of the most valuable assets that companies possess but the profound effect they exert on financial performance, shareholder value and market capitalisation continues to be poorly understood in some quarters.

Performing in a digitally-led world is one of the most hotly contested and least understood methods for building brand value. As brands redirect budgets towards this new lever, we intend to discuss the most effective ways to maximise digital’s impact on branded businesses.

The morning session will focus on how technology is disrupting business models and the afternoon discussions will centre around digital marketing and communications.

To download the Global 500 Report that was launched in February 2017, please click the link to the right. 

Programme

TIME           

AGENDA                                                                                  

SPEAKER

08:15 - 09:00    

Registration and Breakfast  

09:00 - 09:15

 

Welcome and Opening Remarks

 

David Haigh, CEO

Brand Finance

09:15 - 12:30

 

 

Morning Session:

'How Technology is Disrupting Business Models'

 

 

09:15 - 10:30

 

 

 

 

 

 

 

 

 

Keynote Speaker with Q&A:

'The Role of Digital in the UK Economy'

 

 

Speaker Session:

 'Why are the Big Tech Companies - and their Brands - so Valuable?'

 

Speaker Session:

'The Future Role of the Bank CMO: Die or Disrupt!'

 

The Rt Hon Matt Hancock MP,

Secretary of State for Digital, Culture, Media and Sport

UK Government

 

Prof. Patrick Barwise

London Business School

 

Martin Haering, CMO

Finastra

 

 

10:30 - 11:00

 

 

Coffee and Networking

 

 

11:00 - 12:30

 

 

 

 

 

 

 

 

 

 

Speaker Session:

'Digital Technology: The Catalyst to Becoming a Customer Centric Company'

 

Speaker Session:

'Digital is Important... But What's the Original idea?'

 

Panel Session:

'How Technology is Disrupting Business Models'

 

 

 

James Welchman, Marketing Manager EMEA

Chevron

 

John Mathers, Former CEO

UK Design Council

 

Joined by Amanda Jobbins, CMO

Oracle

Moderated by Chris Clark, 

Former CMO, HSBC

 

12:30 - 13:30

 

Lunch and Networking

 

 

13:30 - 17:00

 

 

Afternoon Session:

'How Digital Marketing is Creating New Communication Channels'

 

 

13:30 - 14:45

 

 

 

 

 

 

 

 

Speaker Session:

How to Manage Digital at Scale with Impact'

 

Speaker Session:

 '105 Years Old and Behaving like a Start Up: The Transformation of Aston Martin'

 

Panel Session:

'Strategies for Competing Against Challenger Brands'

Americo Silva, Global Head of Digital

Shell

 

Simon Sproule, Vo and CMO

Aston Martin

 

 

Moderated by Liz Miller, VP Marketing

CMO Council

14:45 - 15:15

 

Coffee and Networking

 

 

15:15 - 16:50

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Speaker Session:

'The Power of the New Branding Tool - The Advocate'

 

Speaker Session:

‘Understanding Business Growth with Incrementality Measurement’

 

Speaker Session:

'How Brand Purpose is Driving Digital Marketing Communications'

 

Panel Session:

'What's in Store for the Media Mix of Tomorrow'

 

Final Speaker:

'The Survival of Brands in a Digital and Cyber Age'

 

Alex Payne, Director

The Influence Room

 

Kathy Dykeman, Director

Facebook

 

Kate Cox, CMO

GoDaddy.com

 

Moderated by Paul Frampton,

Havas Media Group

 

Sukhi Gill, UK CTO 

 DXC Technology

 

16:50 - 17:00

 

Concluding Remarks

 

David Haigh, CEO

Brand Finance

17:00 - 19:00

Departure and Drinks

 
01 February 2018, 08:15–17:00
Sponsored by
HCL

At a time when India had a total of just 250 computers, Shiv Nadar, the founder of HCL, led a young team of eight people who passionately believed in the growth of the IT industry. That vision in 1976, born out of a Delhi “barsaati”, (akin to a garage start-up), resulted three and a half decades later into a global transformational technology enterprise.

Over the years, HCL witnessed many firsts which legitimized its status as a pioneer in modern computing providing innovative technology solutions. The most significant of these was the development of the first indigenous micro-computer in 1978 - at the same time as Apple and three years before IBM's PC. This micro-computer virtually gave birth to the Indian computer industry. The 80's saw HCL developing several know-hows in multiple areas of technology. HCL's in-depth knowledge of UNIX led to the development of a fine grained multi-processor UNIX in 1988 - three years ahead of Sun and HP.

HCL’s journey of 35 years has been truly transformational with the enterprise creating valuable Joint Ventures and alliances with marquee partners such as Hewlett Packard, Cisco, Perot Systems, Deutsche Bank and NEC Corporation, amongst others, to drive strategic growth.

.
Quick Facts
Founded in 1976 —  a pioneer of modern computing that gave birth to the Indian computer industry
Developed the first indigenous micro-computer in 1978, at the same time as Apple
Developed a fine grained UNIX multi-processor in 1988 — three years ahead of Sun and HP
Comprises two companies listed in India: HCL Technologies and HCL Infosystems
Offerings include product engineering, custom & package applications, BPO, IT infrastructure services, IT hardware, systems integration, and distribution of information and communications technology (ICT) products across a wide range of industries
After a strong focus on manufacturing for over two decades, HCL Technologies was spun off as the software services and information technology company of the enterprise, with listing in 1999.

Presently, HCL Enterprise comprises two companies listed in India, HCL Technologies (www.hcltech.com) and HCL Infosystems (www.hclinfosystems.in). Over a period of time, both HCL Infosystems and HCL Technologies have emerged as institutions in their own right with HCL Technologies emerging as a leading software development company in the IT services sector.

Today, HCL is a $6.1 billion leading global technology and IT enterprise comprising two companies listed in India - HCL Technologies and HCL Infosystems. Founded in 1976, HCL is one of India's original IT garage start-ups. A pioneer of modern computing, today, HCL is a global transformational outsourcing company. Its range of offerings includes product engineering, custom & package applications, BPO, IT infrastructure services, IT hardware, systems integration, and distribution of information and communications technology (ICT) products across a wide range of focused industry verticals. The HCL team consists of over 95,000 professionals of diverse nationalities, who operate from 26 countries including over 500 points of presence in India.

HCL Website
Wuliangye
Wuliangye Website
In association with
CMO Council

Founded in 2001, the CMO Council serves as the premiere peer-powered network for senior marketing decision makers. It is the only global network
of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.

CMO Council Website
IPA

The Institute of Practitioners in Advertising (IPA) is the trade association and professional institute for UK advertising agencies. Our 264 corporate members are primarily concerned with providing strategic advice on marketing communications, including creating and/or placing advertising. Based throughout the country, they are responsible for over 85% of the UK’s advertising agency business and play a pivotal role in advising the nation's companies on how they should deploy their total marketing communications spend of £42 billion.

IPA Website
World Trademark Review
World Trademark Review Website
Worshipful Company of Marketors
Worshipful Company of Marketors Website

Speakers

David Haigh
Founder and CEO
Brand Finance

David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.

David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.

David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.

Chris Clark
Former CMO
HSBC

For the last 16 years Chris has had a leadership role in the marketing function of the HSBC Group. For the last 7 years he has been CMO and a member of the HSBC Group Management Board. While at HSBC he helped develop the iconic air-bridge advertising programme, was one of the architect of ‘the world’s local bank’ positioning, re-shaped marketing into a truly global function and lead an organisation of over 1000 Marketing professionals.

During his time at HSBC he also managed key aspects of the Group’s digital efforts, ran the Global Sustainability Function, oversaw marketing for First Direct and M&S Bank and sat on a number of key management boards and committees.

Prior to HSBC Chris was in advertising with the bulk of his career at Saatchi and Saatchi looking after clients such as Mars, Toyota, P&G and an infamous piece of work for Club 18-30. During this time, he also spent 4 years living the ‘Mad Men’ life working in New York City.

When he’s not planning his new plural life, he can be found coaching rugby, playing chess, fishing, painting and drawing or gardening.

Prof. Patrick Barwise
Emeritus Professor of Marketing and Management
London Business School

MA (Oxford), MSc and PhD (London)

Professor Patrick Barwise is emeritus professor of management and marketing at London Business School. He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media. His book, Simply Better: Winning and Keeping Customers by Delivering What Matters Most, co-authored with Seán Meehan (IMD, Lausanne), won the American Marketing Association’s 2005 Berry-AMA Book Prize. Their second book, Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation, was published in 2011. His latest book, The 12 Powers of a Marketing Leader, co-authored with former McKinsey partner Thomas Barta, was published in October 2016. He is also former chairman of Which?, an experienced expert witness in international commercial, tax and competition cases, and has been involved as an advisor and early investor in three online market research start-ups: Research Now www.researchnow.com (2000-, sold to e-Rewards in 2009), Verve www.addverve.com (2009-) and Attest www.askattest.com (2016-).

Sukhbinder Gill
VP and Chief Technology Officer for UK, Ireland and Israel
DXC.Technology

Sukhi Gill is DXC.Technology’s VP and Chief Technology Officer for UK, Ireland and Israel (UKII) where he is responsible for overall technical direction, innovation and leading the senior client facing technical leaders and key Account Chief Technologists.  He uses his insight of the IT industry and emerging trends to influence clients and strategy for DXC.Technology.

Sukhi has over 30 years’ experience in the IT industry, with across sales and delivery leadership of very large scale, IT services infrastructure modernisation and application delivery programmes.  He has extensive experience across many vertical industries and but is a recognised leader in the Government sector, Financial Services and Manufacturing,

For the last 18 years, he has held a range of Chief Technologist and Chief Architect roles, establishing successful partnerships with key business sponsors, influencing strategic and architectural direction, and ensuring organizations gain significant business advantage through the strategic deployment of technology and process innovation.

Prior to the UK&I CTO role Sukhi was a Hewlett Packard Enterprise Fellow leading capability development at a global level to support clients on business led Digital Transformation initiatives.  This was heavily influenced by a sabbatical role at HP for 7 months in 2015 as the CTO and VP for Engineering for a based out of Sunnyvale, USA start-up.

The Rt Hon Matt Hancock MP
Secretary of State for Digital, Culture, Media and Sport
UK Government

Matt Hancock is the UK’s first Minister for Digital. He is responsible for digital strategy, internet governance, creative industries, connectivity, cyber and the tech industry. He also serves as MP for West Suffolk, having been elected in 2010. Matt entered Government in September 2012 and has served in a number of ministerial roles, including as Minister for Skills, Minister for Business, and Paymaster General. Before entering Government he worked as an economist at the Bank of England, and in the tech industry.

Martin Haering
CMO
Finastra

As Chief Marketing Officer, Martin is responsible for the Finastra global marketing organization. He joined Finastra in October 2013 and brings more than 20 years’ technology marketing and executive leadership experience with global market players to the company. Martin came to Finastra from Akamai Technologies Inc. where he was the Vice President, Marketing and Channels responsible for all marketing functions and channel sales divisions across EMEA. Prior to this he was the worldwide Marketing Vice President for Oracle’s Hardware Line of Business and the EMEA Vice President of Marketing and part of the EMEA Executive Board for Sun Microsystems. He was also the Head of the Supervisory Board of the Sun Germany legal entity. Martin regularly writes for leading industry publications including Customer Experience Magazine and Digital Marketing Magazine. 

Simon Sproule
CMO
Aston Martin

Mr. Simon Sproule has been Vice President and Chief Marketing Officer for Aston Martin Lagonda since November 2014. His responsibilities include global marketing and communications, brand communications, corporate social responsibility and internal communications. Simon reports to Dr.Andrew Palmer, President & Chief Executive Officer of Aston Martin Lagonda.

Prior to Aston Martin, Simon served in executive marcom positions for Tesla Motors in Palo Alto, CA and between 2004 and 2014, for Nissan Motor Company based primarily at Nissan's global HQ in Japan. Simon’s first position was with Ford Motor Company in the UK. In 1998, he relocated to Ford’s global operations in Michigan followed in 2000, leading communications in North America for Jaguar, Aston Martin and Land Rover. In 2003 Simon joined Nissan North America as VP Communications and a year later was moved to Japan to take up the global role.

In 2000, Simon was named as a Young Achiever of the Year by the Automotive Hall of Fame in Detroit, MI. He has been named several times to the PR Week Top 40 Power List and in 2013 was given an ‘All Star Award’ for Public Relations by Automotive News.

Born in Hampshire, England, he earned a degree in Geography in 1990 from the University of London.

James Welchman
Marketing Manager EMEA
Chevron Lubricants

James Welchman is Manager Marketing EMEA for Chevron Lubricants, a position he has held since 2011. In his role he is responsible for the strategic growth agenda for the region. Specifically this means the marketing strategy, channel development, offer creation and execution, communication and digitalization / automation. Previously, James has held leadership roles in Sales & Marketing in North America, Europe, Africa, Middle East, with long-term assignments in USA, South Africa and UK. James began his 25+ career in retail fuels territory management.

A Chartered Marketer with the Chartered Institute of Marketing, James lives near Newbury and is married with four children.

Americo Silva
Global Head of Digital and Social Media
Shell

A passionate and experienced marketer with a track record of high performance and delivery of results. Worked in different countries in Local, regional and global marketing roles.

Currently Global Head of Digital and Social Media  @ Shell working across  all Lines of Business, managing all the aspects of Digital and Social Media for the Shell Group.

Previously Global Media Director, responsible for Media (strategy, planning, buying, auditing) and the global contracts with MediaCom (Global Media Agency) and Ebiquity (Global Media Auditor).

Paul Frampton
Former CEO
Havas Media Group

Paul Frampton Calero is a highly experienced business leader and one of the UK’s defining voices on the advertising and media industry. He was recently named no.7 in Campaign’s Top 25 Marketing and Advertising influencers on social media in June this year.

As the departing CEO of Havas Media Group UK & Ireland, Paul oversaw a £100m business with 900 staff that included 5 media agencies and more than half a dozen specialist divisions (including data consulting, experiential and social) encompassing the full spectrum of media and marketing services.

Paul is adept at business transformation following his instrumental role in leading the network’s #HavasTogether agency model, which brought 24 Havas-owned businesses together under one roof. He also led the acquisition of data consultancy Elisa DBI, the Target Media Group of entertainment agencies and trends agency, SCB Partners. Paul made an early move in to digital in 2001 and as such is seen as one of the pioneers of digital marketing; he was the first digital agency leader to be elevated to CEO of an integrated agency group in 2015.

With more than 20 years’ experience in the advertising industry, Paul has been witness to untold change as the rapid rise of technology continues to dramatically impact every aspect of both business operations and consumer lifestyles. He partners with both CEO’s as well as CEO’s of his key client partners to advise on digital and marketing transformation.

He is passionate about innovation and believes agility and authenticity are two of the most important requirements for any business if it is to thrive in today’s highly competitive and ever-evolving climate.

Paul is an active supporter of the start-up community and is an NED and mentor to some of the leading lights of the entrepreneurial space, including yourfeed, Groundtruth and People.io as well as a mentor for The Marketing Academy. He is a passionate ambassador for diversity and inclusion, an advisor for Women in Marketing and sits on the IPA Council.

He was listed in the Evening Standard’s Progress 1000 Brand Builders 2016, voted the fifth most influential person in digital in The Drum’s Digerati league and his passion for all things social has led to him being ranked the No.1 social agency CEO by Media Week and gifted the Lifetime Achievement award by Twitter.

 

Kathy Dykeman
Director
Facebook

Currently working as a Director at Facebook, Kathy Dykeman is an industry leader in digital marketing, analytics, data measurement and research. Her clients are well known global corporations and her career spans both the US and Europe, working at director level for nearly 20 years. Her career story has taken her from managing exit poll data for US presidential elections (and still retained by leading US news organisations, as a data quality consultant), through to global market research and consultancy, finally settling in Facebook’s London office in 2010. She has also served with various associations for public opinion research in the US.

At Facebook, Kathy leads innovation and research in the design of measurement tools for tracking customer engagement in support of her clients’ corporate objectives. An engaging and inspiring speaker, as well as a published writer, Kathy brings life to data analysis and demonstrates how to gain meaningful marketing insights which can be used to grow business. Digital media is the future and by drawing on her extensive knowledge and experience she will show how traditional marketing models can be transformed into dynamic, highly targeted campaigns across many online channels and give a better return on investment.

 

Kate Cox
VP, CMO EMEA
GoDaddy.com

Background in advertising and marketing strategy with an interest in marketing measurement for the digital age. Joined Europe’s largest privately owned domain registrar and web host, HEG in 2015 to run marketing for the SMB and web developer hosting division across UK and Germany through customer brands and websites 123 Reg, Heart Internet, Host Europe, Domain Factory and Server4You . From April 2017, CMO, EMEA for GoDaddy when GoDaddy and HEG joined forces in April 2017. Co-author of the IPA's New Models of Marketing Effectiveness 'From Integration to Orchestration'​ (2011), looking a different ways of managing cross channel communications and measuring the effects for the digital age with the rise of social media and content marketing. MBA from the Berlin School of Creative Leadership looking at managing creative risks in marketing through online experimentation. Fellow of the IPA and member of the Marketing Society.

Alex Payne
Director
The Influence Room

Alex Payne is a television presenter with Sky Sports, currently fronting their rugby union coverage including the British and Irish Lions, England internationals and the northern hemisphere club game.  As well as rugby he has presented poker and tennis and spent five years on Sky Sports News. 

 

After 12 years as a broadcaster, Alex has an understanding of the fast changing media landscape and the developing world of the ‘influencer’.  He founded The Influence Room based on true insight and experience, and is happy to admit he is living his dream.

Liz Miller
Senior Vice President, Marketing
CMO Council

Liz Miller brings a varied career that spans over 23 years in the Marketing, Sports Entertainment, Retail, Health, Beauty and Personal Care spaces. As the Senior Vice President of Marketing with the CMO Council, Miller oversees all business strategy, marketing, research and program operations, as well as serving as the lead analyst for all research initiatives and reports. Along with oversight of event, content and digital teams, Miller can most often be found hosting one of the CMO Council’s many executive Dinner Dialogs or presenting CMO Council research findings at global conferences and thought leadership events.

Miller joined the operating partner of the CMO Council, GlobalFluency, in 2006, leading consumer marketing services engagements including Radiesse (BioForm Medical), the City of San Jose, City of Santa Clara, Oioo Mobile Device, Codemonicon, NexusGuard, TSO Logic, El Camino Hospital, and Mobile Campus. With the CMO Council, Miller has worked with sponsors including Accenture, Adobe, SAP, SAS, IBM, Intel, McAfee, Symantec, MarkMonitor, Xerox, Kodak, Deloitte, Dun & Bradstreet, Pitney Bowes, DemandBase, Intel, Pandora, Sysomos and many more.

Miller has extensive experience in marketing, strategy, communications, brand building, event planning and live entertainment event production.  She began her career in sports marketing, with stints in indoor soccer and professional boxing. After a brief engagement with a Marketing and Process Management consultancy, where she crafted lifecycle marketing processes clients making the early switch from salesforce automation to advanced cloud and on-prem CRM tools, Miller turned her focus to the Beauty and Personal Care space.

Miller joined Jan Marini Skin Research as the Director of Marketing and Public Relations, guiding the company from a small voice in the professional skin care market, into a respected presence in the consumer beauty and health markets. Miller focused on building relationships with celebrity clients, planning physician education events, launching consumer education programs, and recreating the overall look and feel of the brand. Miller secured placements in publications including InStyle, US, OK! Magazine, Glamour, Lucky, Shape, Marie Claire, Jane, Men's Health & Fitness, Stuff, Vogue, Tatler, Harpers & Queen, the Advocate, Playboy, Maxim, Extra Entertainment news and E! Entertainment Television.

 

John Mathers
Former CEO
UK Design Council

John has been working for forty years in the brand and design industry, leading a number of marketing, brand and design consultancies in the UK and Internationally including WPP’s flagship Brand Consultancy.

He led the UK Design Council through a period of change, moving on from that role in 2016 after five years as CEO.

In 2017 he co-founded The British Design Fund, a venture capital fund supporting well-designed British product start-ups.

He is also working with the Design & Innovation School of Tongji University, Shanghai, on establishing a Design Innovation Hub in London in 2019.

His other commitments include sitting on the Board of Falmouth University, Chairing MOBIE, a home-making education charity and sitting on the Steering Group for the Creative Informatics Programme ( UKRI ) led by Edinburgh University.

John also Chairs the annual DRUM Design Awards, is a judge on China’s IDA Awards programme and speaks regularly at Design conferences and summits around the world.

John is also a Strategy Director at Brand Finance, focusing on design and innovation.

He has a Law Degree and a MBA from Edinburgh University.

Amanda Jobbins
CMO
Oracle

Amanda St L Jobbins is the CMO of Oracle’s international markets in EMEA, Japan and Asia Pac.  Amanda is a well known international technology marketer having formerly been the Global CMO of the Sage Group, Plc and having worked for many years in global and field leadership positions in Silicon Valley & internationally.  She has worked for amongst others Cisco, IBM, EMC & Symantec.  In addition to marketing Amanda is also the Vice President of Oracle’s Digital Demand Generation & Business Development teams leading hub based organisations all over the world focusing on reimagining Oracle’s customer experience approach through a combination of digital and physical engagements.  Amanda speaks on business issues, industry technology trends, marketing leadership, diversity and has keynoted at the London Business School, WebSummit on Brand, the Economist forums and Gartner events amongst many others.  Amanda has a degree in Business Administration & German Language & Literature from the University of Hull, England.  She has also studied at Stanford, Rice University & MIT on their executive programs.  Amanda has a passion for technology start-ups and is a board advisor to a number of early stage companies including Fintech, IoT & Blockchain companies.  Amanda lives in London & in her free time enjoys film, music, outdoor pursuits and the arts.

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