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Brand Finance Global Forum 2020 - The Value of Design to Customers

05 November 2020, 14:00–15:00

For the first time, in response to the governmental restrictions regarding social distancing to help combat COVID-19, Brand Finance will host the Global Forum online. Featuring a programme of high-profile speakers and engaging topics, we expect to replicate the success of previous Forums, with stimulating discussions and thought-provoking insights. In a series of live webinars, we will unwrap the issues which affect brands as they aim to leverage design for commercial success. ­­

The 17th annual Brand Finance Global Forum, sponsored by Tata Consultancy Services, will focus on Understanding the Value of Design.

Design is one of the primary elements of brand identity. Given that the interpretation of a design depends on an individual’s perceptions of the brand, it is important for brands to make effective use of visual tools to strategically position themselves with stakeholders.

However, design is not solely about aesthetics and brand positioning; it is also key to how a product works and how it can be useful to the customer. In an evolving marketplace and during these particularly challenging times of COVID 19, for a brand to stay consistent, yet at the same time current and competitive, it must remain in touch with the relevance of its design to stakeholders, both in terms of perception and practicality.

The online conference will consist of three one-hour-long webinars on Thursdays in October, November, and December at 2pm, featuring guest speaker presentations and interactive Q&A discussions.

This webinar will focus on The Value of Design to Customers.

Design plays a key role in the decision-making-process for customers, as they consider everything from visual appearance to functionality – not to mention their increasing consciousness surrounding sustainability. Within the dynamic and unpredictable business environment, organisations must constantly monitor and be flexible to meet more complex customer demands.

This webinar will explore how a customer’s relationship with and loyalty to a brand is dependent on the perceived value that they are acquiring through a product or service design, and how brands can use design to attract customers in the competitive field.

Click to register your attendance at the webinars, or for more information email [email protected].

Global Forum 2020 Programme:

Click the links below to join our other webinars in the series:

15th October 2020 - The Value of Design to Society

10th December 2020 - The Value of Design to Businesses

05 November 2020, 14:00–15:00
In Association With
Tata Consultancy Services
Tata Consultancy Services (TCS) is a global leader in IT services, digital and business solutions that partners with its clients to simplify, strengthen and transform their businesses. We ensure the highest levels of certainty and satisfaction through a deep-set commitment to our clients, comprehensive industry expertise and a global network of innovation and delivery centers.
Tata Consultancy Services Website
Foreign Press Association

The FPA is a not-for-profit Friendly Society. As a member of the UK Press Card Authority, it provides official journalistic accreditation to more than 1,800 international correspondents every year. All media are represented: from print and news agencies to broadcast and digital. Freelancers are welcome in all categories. ​

The FPA is the only association that can provide foreign journalist with access to Parliament. Throughout the year, the FPA holds a wide-ranging programme of briefings, facilitating access to Government Ministers, Whitehall, the City's financial district and Royal events. We also organise book presentations, Brexit briefings, events with key politicians etc.

Foreign Press Association Website
Museum of Brands

The Museum of Brands in London examines the history of consumer culture from Victorian times to the present day.

Museum of Brands Website
World Trademark Review
World Trademark Review Website

Speakers

Alex Haigh
Director
Brand Finance Plc

Alex is a technical specialist in the use of market research and brand valuation for transfer pricing and has completed the Advance Diploma in International Tax, with a specialisation in Transfer Pricing.

His other area of expertise has been the assessment on the return on investment of different brand architecture and brand positioning options. Much of this experience has focussed on identifying the brand structures, media investment, media mix and distribution channel management needed to minimise risk and maximise opportunity from any brand changes.

Working on clients across the Brand Finance Footprint including North America, Argentina, most of Europe, South Africa, Kenya, most of the Middle East, China, Singapore and Australia.

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Andy Moore
Insights Director
Brand Finance

Andy joined Brand Finance as Insight & Research Director in 2013. He has a wealth of experience in international research, with over 25 years in the field, many of which were spent in senior leadership positions at Mars, PepsiCo and Vodafone. Whilst Director of Customer Insight and Segment Strategy at Vodafone, Andy set up and developed the insight function, and was a key player in the creation of the Vodafone brand globally . During his time at Brand Finance, Andy has worked for many notable clients including Holcim, HSBC, Turkish Airlines, Vodafone and Shell. With his expertise in linking customer insight to brand and marketing implications, Andy has been able to advise clients about their brand and marketing strategy, enabling them to take important decisions about how to maximise their brand’s utility. This advice has covered a wide range of issues including; brand architecture, brand positioning, portfolio management, brand franchising and licencing agreements.  Andy originally graduated from St John’s College, Cambridge, with a degree in Natural Sciences

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David Haigh
Founder and CEO
Brand Finance

David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.

David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.

David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.

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Lakshminarasimhan Srinivasan
Global Head of TCS Interactive
Tata Consultancy Services

Lakshminarasimhan Srinivasan (Lakshmi), Global Head of TCS Interactive, is on a mission to transform businesses through design-led innovation and achieve iconic customer experience outcomes by leveraging experiential and immersive technologies.

In his more than two decades with TCS, Lakshmi has been instrumental in formulating strategy and driving growth in multiple TCS business units.

Before becoming the global head of TCS Interactive, he established TCS’s Blockchain unit and transformed it into an industry leader, driving innovation for adopting blockchain technologies for purposeful ecosystems. He nurtured relationships with several leading academic institutions and managed collaborative research and co-innovation with TCS. Previously, he established and managed TCS’s Eco Sustainability Unit to help clients integrate sustainability into their strategies. Through his efforts with Eco Sustainability, he evolved and integrated various Energy and Sustainability services into mainstream offerings of TCS.

Lakshmi has also served as the head of TCS Telecom in Europe, where he built strong relationships for TCS with several European telecom service providers, fuelling the company’s growth and leadership position in this important sector. He has also led TCS’s Telecom Business Process Services practice, defining its growth strategy and executing across global telecom players, driving the unit’s rapid growth. Lakshmi played an instrumental role in refining TCS’s overall Business Process Services strategy.

Lakshmi is a university gold medalist and holds a bachelor’s degree in engineering from the College of Engineering, Anna University, Chennai, India. Lakshmi is based in Boston, MA and besides US, has lived and worked in India, United Kingdom and Europe. He follows American football and is a great fan of the Indian cricket team.

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Rowena Curlewis
Co-founder and CEO
Denomination

Rowena Curlewis is the co-founder and CEO of drinks design specialist agency Denomination. Denomination specialises in the alcoholic beverages sector across wine, beer, spirits and cider. Key clients of Denomination include Treasury Wine Estates, Accolade Wines, Pernod Ricard, Symington Family Estates, Yalumba, Ste. Michelle Wine Estates, Zonin1821 and Distinguished Vineyards US. Rowena and her business partner Margaret Nolan have worked on the Penfolds brand since 2002, and have been instrumental in setting the creative benchmark globally for this iconic brand.

Denomination has won 200+ design and drinks awards since 2012 including International Design Agency of the Year 2016, 2017 and 2019 by Harper’s Wine & Spirits, and #1 The Dieline Wine & Champagne 2019 and 2020.

Rowena is the lead spokesperson for Denomination. She is a regular contributor to drinks press including Harpers Wine & Spirits, Drinks Business, Drinks International, WBM, Formes de Luxe, Communication Arts, Dieline, Packaging News, Global Drinks Intel, The Grocer and Computer Arts; and a keynote speaker at Printex, Wine Communicators Australia, World Spirits Conference, London Wine Fair and AGIDEAS.

Website
Tim Bravo
Head of Communications
Bugatti

Tim Bravo started his professional career in 2006 with the broadcaster Westdeutscher Rundfunk (WDR). He then held further positions, for example in the Corporate Communications department of Lanxess AG. In 2011, Bravo joined the Volkswagen Group. Following various positions with SEAT S.A. in Barcelona, he moved to Stuttgart as Press Spokesperson of Dr. Ing. h.c. F. Porsche AG in 2014.

Over the past three years, Bravo, who holds a degree in communications science, was the Press and PR Manager of Porsche Latin America, based in Miami, and was responsible for the entire communication activities of the Porsche brand in the region. In his new function with Bugatti, Tim Bravo will be responsible for the worldwide media communications of the French luxury brand.

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