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Brand Finance Global Forum 2021 - Brand Purpose: Then & Now

28 October 2021, 14:00–15:00

25 years ago, on 1st April 1996, David Haigh launched Brand Finance to ‘Bridge the Gap Between Marketing and Finance’, in a bid to highlight the importance of marketing for driving growth as well as the need for financial accountability.

Brand Finance is now the World's Leading Brand Valuation Consultancy.

We invite all our clients, partners, and friends to come together for a special 25th Anniversary Edition of our annual Brand Finance Global Forum, in association with Tata Consultancy Services, to look back over the last 25 years and to debate what the future might hold.

We will host high-profile industry expert speakers who will explain how brand strategy can be leveraged to maximise financial performance and discuss other pressing topics from the world of brands and branding.

The online conference will consist of three one-hour-long webinars on the last Thursdays of September, October, and November 2021, featuring guest speaker presentations and interactive Q&A discussions.

Brand Finance Forums attract CEOs and CMOs of global brands, senior investors, analysts, marketers, and journalists who are eager to learn more about the role of brands in driving business value.

Join us as we celebrate the last and the next 25 years of Bridging the Gap between Marketing and Finance!

Programme

Our second webinar in the Brand Finance Global Forum 2021 series will explore the topic: Brand Purpose - Then & Now.

Today, brand value is no longer determined by net revenue and consumer consideration alone. Now, more than ever, brand purpose and how a brand lives up to what it professes play a crucial role in building stakeholder equity. All brands need to carefully establish and follow their core values, while demonstrating how they engage with and serve the wider public with their diversity and inclusion, corporate social responsibility, and environmental sustainability policies.

Click the links below to register for our other webinars in the series:

Global vs Local Brands - Thursday, 30th September 2021

The Rise of Asian Brands - Thursday, 25th November 2021

In association with
Tata Consultancy Services
Tata Consultancy Services (TCS) is a global leader in IT services, digital and business solutions that partners with its clients to simplify, strengthen and transform their businesses. We ensure the highest levels of certainty and satisfaction through a deep-set commitment to our clients, comprehensive industry expertise and a global network of innovation and delivery centers.
Tata Consultancy Services Website
Museum of Brands

The Museum of Brands in London examines the history of consumer culture from Victorian times to the present day.

Museum of Brands Website
Foreign Press Association

The FPA is a not-for-profit Friendly Society. As a member of the UK Press Card Authority, it provides official journalistic accreditation to more than 1,800 international correspondents every year. All media are represented: from print and news agencies to broadcast and digital. Freelancers are welcome in all categories. ​

The FPA is the only association that can provide foreign journalist with access to Parliament. Throughout the year, the FPA holds a wide-ranging programme of briefings, facilitating access to Government Ministers, Whitehall, the City's financial district and Royal events. We also organise book presentations, Brexit briefings, events with key politicians etc.

Foreign Press Association Website
World Trademark Review
World Trademark Review Website

Speakers

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Richard Haigh
Managing Director
Brand Finance

Richard has over a decade in value-based marketing, brand valuation and intangible asset valuation. He sat on the ISO Technical Committee 289 on Brand Valuation and contributed to the Brand Evaluation standard ISO 20671. He lectures on brand valuation and other topics to business schools and has a regular guest lecture series at London Business School.

While at Brand Finance he has overseen an array of the internal initiatives and studies while also leading many of the client relationships. With experience from B2B and B2C industries and brands, Richard has worked across all of Brand Finance’s service lines as a Chartered Accountant (ACA) and member of the Chartered Institute of Marketing but particularly specialises in valuation.

In addition, he has a BA in Mathematics from the University of Oxford.

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