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Brand Finance Global Forum VIP Dinner 2018

31 January 2018, 18:00–23:00

Brands are some of the most valuable assets that companies possess but the profound effect they exert on financial performance, shareholder value and market capitalisation continues to be poorly understood in some quarters.

Performing in a digitally-led world is one of the most hotly contested and least understood methods for building brand value. As brands redirect budgets towards this new lever, we intend to discuss the most effective ways to maximise digital's impact on branded businesses. 

The VIP dinner is the chance to discuss the latest issues with colleagues, delegates and peers in a more intimate setting. Engage with our speakers and other VIPs while raising the profile of your brand amongst these key individuals. 

Enjoy a delicious meal and experience an evening at one of London's most attractive and prestigious venues,

Presentation of the 2018 Brand Finance Global Forum Awards to the most valuable and strongest brands. 

 

Dress Code: Lounge Suits and Cocktail Dresses

 

Programme

18:00 - 19:00

 

Drinks Reception

 

 

19:00 - 19:10

 

Welcome speech 

 

David Haigh, CEO

Brand Finance

19:10 - 20:30

 

Dinner

 

 

20:30 - 21:00

 

After Dinner Speaker

 

Toby Young, Associate Editor

The Spectator

21:00 - 21:15

 

Second After Dinner Speaker

 

Michael Moszynski, CEO

London Advertising

21:15 - 21:30

 

The 2018 Brand Finance Global Forum Awards 

 

 

21:30 - 22:30

 

Concluding Drinks and Departure

 

 
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Sponsored by
HCL

At a time when India had a total of just 250 computers, Shiv Nadar, the founder of HCL, led a young team of eight people who passionately believed in the growth of the IT industry. That vision in 1976, born out of a Delhi “barsaati”, (akin to a garage start-up), resulted three and a half decades later into a global transformational technology enterprise.

Over the years, HCL witnessed many firsts which legitimized its status as a pioneer in modern computing providing innovative technology solutions. The most significant of these was the development of the first indigenous micro-computer in 1978 - at the same time as Apple and three years before IBM's PC. This micro-computer virtually gave birth to the Indian computer industry. The 80's saw HCL developing several know-hows in multiple areas of technology. HCL's in-depth knowledge of UNIX led to the development of a fine grained multi-processor UNIX in 1988 - three years ahead of Sun and HP.

HCL’s journey of 35 years has been truly transformational with the enterprise creating valuable Joint Ventures and alliances with marquee partners such as Hewlett Packard, Cisco, Perot Systems, Deutsche Bank and NEC Corporation, amongst others, to drive strategic growth.

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Quick Facts
Founded in 1976 —  a pioneer of modern computing that gave birth to the Indian computer industry
Developed the first indigenous micro-computer in 1978, at the same time as Apple
Developed a fine grained UNIX multi-processor in 1988 — three years ahead of Sun and HP
Comprises two companies listed in India: HCL Technologies and HCL Infosystems
Offerings include product engineering, custom & package applications, BPO, IT infrastructure services, IT hardware, systems integration, and distribution of information and communications technology (ICT) products across a wide range of industries
After a strong focus on manufacturing for over two decades, HCL Technologies was spun off as the software services and information technology company of the enterprise, with listing in 1999.

Presently, HCL Enterprise comprises two companies listed in India, HCL Technologies (www.hcltech.com) and HCL Infosystems (www.hclinfosystems.in). Over a period of time, both HCL Infosystems and HCL Technologies have emerged as institutions in their own right with HCL Technologies emerging as a leading software development company in the IT services sector.

Today, HCL is a $6.1 billion leading global technology and IT enterprise comprising two companies listed in India - HCL Technologies and HCL Infosystems. Founded in 1976, HCL is one of India's original IT garage start-ups. A pioneer of modern computing, today, HCL is a global transformational outsourcing company. Its range of offerings includes product engineering, custom & package applications, BPO, IT infrastructure services, IT hardware, systems integration, and distribution of information and communications technology (ICT) products across a wide range of focused industry verticals. The HCL team consists of over 95,000 professionals of diverse nationalities, who operate from 26 countries including over 500 points of presence in India.

HCL Website
Wuliangye
Wuliangye Website
In association with
CMO Council

Founded in 2001, the CMO Council serves as the premiere peer-powered network for senior marketing decision makers. It is the only global network
of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.

CMO Council Website
IPA

The Institute of Practitioners in Advertising (IPA) is the trade association and professional institute for UK advertising agencies. Our 264 corporate members are primarily concerned with providing strategic advice on marketing communications, including creating and/or placing advertising. Based throughout the country, they are responsible for over 85% of the UK’s advertising agency business and play a pivotal role in advising the nation's companies on how they should deploy their total marketing communications spend of £42 billion.

IPA Website
World Trademark Review
World Trademark Review Website
Worshipful Company of Marketors
Worshipful Company of Marketors Website

Speakers

Toby Young
Associate Editor
The Spectator

Toby Young is the co-founder of the West London Free School, the first free school to sign a funding agreement with Michael Gove. He is an associate editor of the Spectator and the author of several books. His teaching experience includes working as a teaching fellow at Harvard and a teaching assistant at Cambridge. 

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Michael Moszynski
Founder and CEO
LONDON Advertising

Michael graduated from LSE and worked for the Saatchi Brothers for over 20 years. Having run large global clients from London he then with his Creative Partner, Alan Jarvie, went on to set up offices for M&C Saatchi in Hong Kong, New York, London, Africa and The Middle East.

In 2008 Michael and Alan set up their own global agency, designed for the 21st Century to challenge the existing large, slow and bureaucratic networks. LONDON Advertising delivers London-quality creative in any country, any language and any media from one office for entrepreneurial clients who want rapid growth in high growth markets. From their one office the agency has run ads in more countries than WPP, with 190,000 staff, has offices.

LONDON is the first agency to be awarded Agency of the Year four years in a row by Europe’s largest marketing publication, The Drum.

Michael is a regular contributor in the media on the subjects of building global brands, luxury, entrepreneurship and politics. Michael was awarded “Agency Innovator of the Year” by Internationalist Magazine and was appointed to the Order of Merit by the Knights of Malta for his charity work.

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BAFTA 195 Piccadilly, London, W1J 9LN
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