Brands are some of the most valuable assets that companies possess but the profound effect they exert on financial performance, shareholder value and market capitalisation continues to be poorly understood in some quarters.
Performing in a digitally-led world is one of the most hotly contested and least understood methods for building brand value. As brands redirect budgets towards this new lever, we intend to discuss the most effective ways to maximise digital's impact on branded businesses.
The VIP dinner is the chance to discuss the latest issues with colleagues, delegates and peers in a more intimate setting. Engage with our speakers and other VIPs while raising the profile of your brand amongst these key individuals.
Enjoy a delicious meal and experience an evening at one of London's most attractive and prestigious venues,
Presentation of the 2018 Brand Finance Global Forum Awards to the most valuable and strongest brands.
Dress Code: Lounge Suits and Cocktail Dresses
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18:00 - 19:00
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Drinks Reception
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19:00 - 19:10
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Welcome speech
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David Haigh, CEO Brand Finance |
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19:10 - 20:30
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Dinner
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20:30 - 21:00
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After Dinner Speaker
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Toby Young, Associate Editor The Spectator |
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21:00 - 21:15
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Second After Dinner Speaker
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Michael Moszynski, CEO London Advertising |
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21:15 - 21:30
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The 2018 Brand Finance Global Forum Awards
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21:30 - 22:30
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Concluding Drinks and Departure
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Founded in 2001, the CMO Council serves as the premiere peer-powered network for senior marketing decision makers. It is the only global network
of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.
The Institute of Practitioners in Advertising (IPA) is the trade association and professional institute for UK advertising agencies. Our 264 corporate members are primarily concerned with providing strategic advice on marketing communications, including creating and/or placing advertising. Based throughout the country, they are responsible for over 85% of the UK’s advertising agency business and play a pivotal role in advising the nation's companies on how they should deploy their total marketing communications spend of £42 billion.
Toby Young is the co-founder of the West London Free School, the first free school to sign a funding agreement with Michael Gove. He is an associate editor of the Spectator and the author of several books. His teaching experience includes working as a teaching fellow at Harvard and a teaching assistant at Cambridge.
David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).
Michael graduated from LSE and worked for the Saatchi Brothers for over 20 years. Having run large global clients from London he then with his Creative Partner, Alan Jarvie, went on to set up offices for M&C Saatchi in Hong Kong, New York, London, Africa and The Middle East.
In 2008 Michael and Alan set up their own global agency, designed for the 21st Century to challenge the existing large, slow and bureaucratic networks. LONDON Advertising delivers London-quality creative in any country, any language and any media from one office for entrepreneurial clients who want rapid growth in high growth markets. From their one office the agency has run ads in more countries than WPP, with 190,000 staff, has offices.
LONDON is the first agency to be awarded Agency of the Year four years in a row by Europe’s largest marketing publication, The Drum.
Michael is a regular contributor in the media on the subjects of building global brands, luxury, entrepreneurship and politics. Michael was awarded “Agency Innovator of the Year” by Internationalist Magazine and was appointed to the Order of Merit by the Knights of Malta for his charity work.
Founded in 2001, the CMO Council serves as the premiere peer-powered network for senior marketing decision makers. It is the only global network
of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.
The Institute of Practitioners in Advertising (IPA) is the trade association and professional institute for UK advertising agencies. Our 264 corporate members are primarily concerned with providing strategic advice on marketing communications, including creating and/or placing advertising. Based throughout the country, they are responsible for over 85% of the UK’s advertising agency business and play a pivotal role in advising the nation's companies on how they should deploy their total marketing communications spend of £42 billion.