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Past event.

Brand Finance Global Soft Power Summit 2020 in London

Tuesday 25 February 2020, 08:00 - 16:00


Event overview.

We are delighted to announce we will be joined by 8th Secretary-General of the United Nations, Ban Ki-moon, as our keynote speaker at the Global Soft Power Summit in London.

The world is at a crossroads where power dynamics are shifting permanently. Soft power is now the driving force behind reputation and influence on the global stage. If nations do not act now to enhance and leverage their soft power, they will be left in the wake of their neighbours and counterparts.

Join us at the Brand Finance Global Soft Power Summit 2020 at the Queen Elizabeth II Centre in Westminster, London, where practitioners and researchers will explore and debate the role of soft power in international relations.

The Summit will feature the unveiling of the Global Soft Power Index by Brand Finance - the world’s most comprehensive soft power study surveying opinions of over 55,000 people – general public and experts - in more than 100 countries.

Click to reserve your place at the event, or for more information email softpower@brandfinance.com.

If you are interested in attending the event, but are unable on this date, please find out more about Day Two of our Soft Power Summit at the University of Oxford on 26th February by clicking here.

Tickets for the event are complimentary, but spaces are limited.

Dress code: smart business

Click here to book tickets +


Speakers.

Paul Brummell CMG

Head of Soft Power and External Affairs Department, Foreign & Commonwealth Office

Lord Sebastian Coe

Chairman of CSM Sport and Entertainment, President of World Athletics

Sir Ciarán Devane

Chief Executive, British Council

Peter Fisk

Global Thought Leader, Professor of Leadership and Strategy, IE Business School

David Haigh

Chief Executive, Brand Finance Plc

Mishal Husain

Panel Moderator, International Broadcaster

Dr Yu Jie

Senior Research Fellow on China, Asia-Pacific Programme, Chatham House

Ban Ki-moon

8th Secretary-General, United Nations

Dr Maleeha Lodhi

Former Permanent Representative and Ambassador to the UN, Pakistan Government

Omar Salha

FRSA, Lecturer in International Diplomacy & Soft Power, PhD Nohoudh Scholar, SOAS, and Research Fellow at the Centre for International Studies & Diplomacy

Professor Richard Sambrook

Director, Centre for Journalism, Cardiff University, and former Director of Global News, BBC

Dr Paul Temporal

Associate Fellow, Said Business School, University of Oxford

Amish Tripathi

Director, Nehru Centre of London, part of Indian Council for Cultural Relations


Programme.

08.00 - 09.00 Registration & Breakfast

09.00 - 09.30

 

 

Welcome & Introductions

David Haigh, CEO, Brand Finance

Sir Ciarán Devane, Chief Executive, British Council

Dr Paul Temporal, Associate Fellow, Saїd Business School, University of Oxford

09.30 - 10.30

 

 

 

 

Panel Discussion moderated by Mishal Husain, International Broadcaster

Paul Brummel, Head of Soft Power and External Affairs, Foreign and Commonwealth Office

Dr Maleeha Lodhi, Pakistan's Former Permanent Representative and Ambassador to the UN

Peter Fisk, Global Thought Leader, Professor of Leadership and Strategy at IE Business School

Dr Yu Jie, Senior Research Fellow on China, Asia-Pacific Programme, Chatham House

10:30 - 11.00 Coffee & Networking Break

11.00 - 12.00

 

 

 

 

Panel Discussion moderated by Mishal Husain, International Broadcaster

Amish Tripathi, Director, Nehru Centre of London, part of Indian Council for Cultural Relations

Lord Sebastian Coe, Chairman of CSM Sport and Entertainment, President of World Athletics & Double Olympic Gold Medalist

Omar Salha FRSA, Lecturer in International Diplomacy & Soft Power, PhD Nohoudh Scholar, SOAS,

and Research Fellow at the Centre for International Studies & Diplomacy

Professor Richard Sambrook, Director - Centre for Journalism, Cardiff University, and former Director of Global News, BBC

12.00 - 13.00

Keynote Speaker, Ban Ki-moon, 8th Secretary General of the United Nations

Following Q&A moderated by Mishal Husain, International Broadcaster

13.00 - 13.05 Concluding Remarks
13.00 - 16.00 Buffet Lunch

Where.


Queen Elizabeth II Centre,
Broad Sanctuary,
Westminster,
London
SW1P 3EE


When.

Tuesday 25 February 2020
08:00 - 16:00

Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


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