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Past event.

Brand Finance Global Soft Power Summit 2020 in Oxford

Wednesday 26 February 2020, 16:30 - 19:40


Event overview.

The world is at a crossroads where power dynamics are shifting permanently. Soft power is now the driving force behind reputation and influence on the global stage. If nations do not act now to enhance and leverage their soft power, they will be left in the wake of their neighbours and counterparts.

Join us at Brand Finance’s Global Soft Power Summit 2020 at the Blavatnik School of Government at the University of Oxford, where practitioners and researchers will explore and debate the role of soft power in international relations.

The Summit will feature the unveiling of the Global Soft Power Index by Brand Finance - the world’s most comprehensive soft power study, surveying opinions of over 55,000 people – general public and experts - in more than 100 countries. The University of Oxford’s Dr Paul Temporal has served as the key academic adviser to this study.

Click to reserve your place at the event, or for more information email softpower@brandfinance.com.

If you are interested in attending the event, but are unable on this date, please find out more about our London event on 25th February by clicking here.

Tickets for the event are complimentary, but spaces are limited.


Dress code: smart business

Click here to book tickets +


Speakers.

Kate Arthurs

Director of Arts, British Council

Lord Sebastian Coe

Chairman of CSM Sport and Entertainment, President of World Athletics

Peter Fisk

Global Thought Leader, Professor of Leadership and Strategy, IE Business School

David Haigh

Chief Executive, Brand Finance Plc

Omar Salha

FRSA, Lecturer in International Diplomacy & Soft Power, PhD Nohoudh Scholar, SOAS, and Research Fellow at the Centre for International Studies & Diplomacy

Professor Richard Sambrook

Director, Centre for Journalism, Cardiff University, and former Director of Global News, BBC

Dr Paul Temporal

Associate Fellow, Said Business School, University of Oxford


Programme.

16.30 - 17.00 Registration & Refreshments

17.00 - 17.15

 

Welcome & Global Soft Power Index Presentation

David Haigh, CEO, Brand Finance

17.15 - 17.30

 

Introduction

Dr Paul Temporal, Associate Fellow, Sa—ód Business School, University of Oxford

17.30 - 18.50

 

 

 

 

 

 

Panel Discussion moderated by David Haigh, CEO, Brand Finance

Kate Arthurs, Director of Arts, British Council

Omar Salha FRSA, Lecturer in International Diplomacy & Soft Power, PhD Nohoudh Scholar, SOAS,

and Research Fellow at the Centre for International Studies & Diplomacy

Peter Fisk, Global Thought Leader, Professor of Leadership and Strategy at IE Business School

Professor Richard Sambrook, Director - Centre for Journalism, Cardiff University, and former Director of Global News, BBC

Lord Sebastian Coe, Chairman of CSM Sport and Entertainment, President of World Athletics & Double Olympic Gold Medalist

18.50 - 19.00

 

Concluding Remarks

David Haigh, CEO, Brand Finance

19.00 - 19.30 Networking Drinks and Canapés

Where.


Lecture Theatre 1,
Blavatnik School of Government,
The University of Oxford,
120 Walton Street,
Oxford,
OX2 6GG


When.

Wednesday 26 February 2020
16:30 - 19:40

Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


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