Leadership in the Banking Industry: The Value of Innovation
The banking industry has experienced a tumultuos period over the last four years. The vilification and continued criticism directed at western banks may mean that those brands which understand the new rules for the banking industry will be well placed to emerge strongly from a difficult period.
According to the Brand Finance annual study, the total global brand value of the Top 500 banking brands in 2013 is worth USD 860 trillion. Asian banks which grew 28% from 2012, contributing 22% to the total value. Strong leadership as such is vital to such growth. The Banker / BrandFinance® Banking Forum 2013 will discuss how leadership can be valued and measured and what role leadership plays in driving brand value.
CEOs, CMOs, CFOs and senior managers of corporate brands who are interested in understanding the value of their brands.
This is a free event and is part of the Brand Finance Banking Forum. Places are limited. To book your guest place(s) please contact Tom Connell, Events Manager, on +44 (0) 207 389 9400 or email [email protected]. Please feel free to forward this invitation to your colleagues who may be interested.
|08:00 - 08:30||Registration and Coffee|
|08:30 - 08:45||Welcome & Introduction||David Haigh
Brand Finance plc
|08:45 - 09:00||Executive Summary of Results from The Banker / BrandFinance Banking 500 Study 2013 - Conclusions on the future for bank brands||Brian Caplen
|09:00 - 09:20||Branding in the financial services||Charles Wright
|09:20 - 09:50||Refreshment Break|
|09:50 - 10:00||Introduction to Session 2 :
Leadership in the banking industry -
The value of innovation
BBC World News
|10:00 - 10:25||The new tools of brand marketing :
A perspective from HSBC
|Chris Clark Group Head of Marketing HSBC|
|10:25 - 10:50||Brand development & innovation -
The case of Shinhan Bank
Senior Vice President Professor of Brand Strategy Shinhan Bank
|10:50 - 11:15||Understanding the client perspective & focusing on customers||Claire Fulda
Head of Brand Innovations
|11:25 - 11:55||Panel Session:
Leadership in the banking industry
Shinhan BankClaire Fulda
BNP ParibasModerated by :
BBC World News Asia
|11:55 - 12:15||The future of bank brands & strategies for maximising value||David Haigh
|12:15 - 12:30||Awards Handover:
Top 3 Most Valuable Global Banking Brands Asia
|12:30 - 13:30||Buffet Lunch & Networking|