The Brand Finance Global Banking Forums - London 2013
In 2013 Brand Finance will be hosting a series of global banking Forums entitled 'Leadership in the Banking Industry: The Value of Innovation and Change'. This series of Forums will celebrate the release of The Banker / Brand Finance Banking 500, the league table of the World's 500 most valuable banking brands, in the February issue of The Banker magazine and discuss the issues surrounding the industry for 2013.
To order your copy of The Banker February edition please email [email protected], or call +44(0)1858 438 417.
CEOs, CMOs, CFOs and senior managers of corporate brands who are interested in understanding the value of their brands.
This is a free event and is part of the Brand Finance Banking Forum. Places are limited. To book your guest place(s) please contact Tom Connell, Events Manager, on +44 (0) 207 389 9400 or email [email protected]. Please feel free to forward this invitation to your colleagues who may be interested.
|08:30 - 09:00||Registration and Coffee|
|09:00 - 09:05||Introduction and Welcome||David Haigh, Chief Executive, Brand Finance
|09:05 - 09:20||Executive summary of results from The Banker / BrandFinance® 500 study 2013
Conclusions on the future for bank brands
|Brian Caplen, Editor, The Banker|
|09:20-09:25||Introduction to session 1||David Sims, Emeritus Professor of Organisational Behaviour, Cass Business School|
|09:25 - 09:55||Perspectives on the value of stakeholder alignment in the banking sector
Alignment of stakeholders for maximum impact
|Prof.Dr Cees BM van Riel, Professor of Corporate Communication, Rotterdam School of Management, Erasmus University.|
|09:55 - 10:25||Perspectives on the value of leadership to achieve alignment in the banking sector
Individual leadership as a key success factor in business
|Steve Denning, Academic and Author of 'The Leader's Guide to Radical Management'|
|10:25 - 10:50||Perspectives on the financial value of effective leadership in the banking sector
Evidence of return on leadership
|Simon Patterson, Managing Director, Patterson Associates (A Pearl Meyer & Partner|
|10:50 - 11:15||Refreshment Break|
|11:15 - 11:20||Introduction to the panel session on brand leadership and individual bank innovation strategies||Tanya Beckett, BBC World News|
|11:20 - 11:40||Rebuilding trust in the banking sector||Jane Griffiths, Marketing Director EMEA, Citibank|
|11:40 - 12:00||Understanding the client perspective and focusing on customers||Claire Fulda, Head of Brand Innovations, BNP Paribas|
|12:00 - 12:20||Making the bank and customers speak the same language||Elisabetta Vasco, Head of Quality Control/Customer Care UBI Banca|
|12:25 - 12:45||Panel session on leadership and innovation in the banking industry.||1. Jane Griffiths, Citibank
2. Claire Fulda, BNP Paribas
3. Elisabetta Vasco, UBI Banca
Moderated by Tanya Beckett, BBC World News
|12:45 - 13:00||'Here we grow again': Rediscovering growth and driving brand value in doing so||John Humpish, Strategy Director, Brand Finance|
|13:00 - 13:15||The future of bank brands and strategies for maximising value.
|David Haigh, Chief Executive, Brand Finance
|13:15 - 14:15||Lunch|