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Brand Finance London Banking Forum 2013

05 February 2013, 08:30–14:15 UK Time

The Brand Finance Global Banking Forums - London 2013

In 2013 Brand Finance will be hosting a series of global banking Forums entitled 'Leadership in the Banking Industry: The Value of Innovation and Change'. This series of Forums will celebrate the release of The Banker / Brand Finance Banking 500, the league table of the World's 500 most valuable banking brands, in the February issue of The Banker magazine and discuss the issues surrounding the industry for 2013.

To order your copy of The Banker February edition please email [email protected], or call +44(0)1858 438 417.

Who Should Attend

CEOs, CMOs, CFOs and senior managers of corporate brands who are interested in understanding the value of their brands.

This is a free event and is part of the Brand Finance Banking Forum. Places are limited. To book your guest place(s) please contact Tom Connell, Events Manager, on +44 (0) 207 389 9400 or email [email protected]. Please feel free to forward this invitation to your colleagues who may be interested.


08:30 - 09:00 Registration and Coffee
09:00 - 09:05 Introduction and Welcome David Haigh, Chief Executive, Brand Finance
09:05 - 09:20 Executive summary of results from The Banker / BrandFinance® 500 study 2013

Conclusions on the future for bank brands

Brian Caplen, Editor, The Banker
09:20-09:25 Introduction to session 1 David Sims, Emeritus Professor of Organisational Behaviour, Cass Business School
09:25 - 09:55 Perspectives on the value of stakeholder alignment in the banking sector

Alignment of stakeholders for maximum impact

Prof.Dr Cees BM van Riel, Professor of Corporate Communication, Rotterdam School of Management, Erasmus University.
09:55 - 10:25 Perspectives on the value of leadership to achieve alignment in the banking sector

Individual leadership as a key success factor in business 

Steve Denning, Academic and Author of 'The Leader's Guide to Radical Management'
10:25 - 10:50 Perspectives on the financial value of effective leadership in the banking sector

Evidence of return on leadership

Simon Patterson, Managing Director, Patterson Associates (A Pearl Meyer & Partner
10:50 - 11:15 Refreshment Break
11:15 - 11:20 Introduction to the panel session on brand leadership and individual bank innovation strategies Tanya Beckett, BBC World News
11:20 - 11:40 Rebuilding trust in the banking sector Jane Griffiths, Marketing Director EMEA, Citibank
11:40 - 12:00 Understanding the client perspective and focusing on customers Claire Fulda, Head of Brand Innovations, BNP Paribas
12:00 - 12:20 Making the bank and customers speak the same language Elisabetta Vasco, Head of Quality Control/Customer Care UBI Banca
12:25 - 12:45 Panel session on leadership and innovation in the banking industry. 1. Jane Griffiths, Citibank

2. Claire Fulda, BNP Paribas

3. Elisabetta Vasco, UBI Banca

Moderated by Tanya Beckett, BBC World News

12:45 - 13:00 'Here we grow again': Rediscovering growth and driving brand value in doing so John Humpish, Strategy Director, Brand Finance
13:00 - 13:15 The future of bank brands and strategies for maximising value.


David Haigh, Chief Executive, Brand Finance
13:15 - 14:15 Lunch
05 February 2013, 08:30–14:15 UK Time
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Job Title


Cass Business School 102 Bunhill Row London United Kingdom EC1Y 8TZ

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