Are you managing your business, your brand or both? While these words may seem to be used interchangeably, they are not the same. It is common for businesses to concentrate on one while ignoring the other, which often leads to either a loss in profitability or a dilution of the brand name.
Delegates joined us for the Brand Finance Malaysia Forum 2021, hosted as an online event, where we discussed the topic, Brand vs Business.
We will also announced the results of the Brand Finance Malaysia 100 2021 Report as part of the discussion.
Watch the full recording of the webinar below:
The IAA is the world’s most influential network of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. For over eighty years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.
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With a global career spanning over 20 years across brand, marketing, communications, consulting and financial Industry, Samir has a wealth of experience across global strategy, research, IP management, corporate communication, PR, global brand management, M&A branding, and advertising.Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, global brand tracking research/KPIs, internal communication, brand and business integration and brand architecture & alignment during M&A.In his various roles across marketing communications and advertising, Samir has worked across industry segments including FMCG, retail, hospitality, industrial products, automobiles, electronics, beverages, mobile telephony, pharma & healthcare, NGOs, airlines etc.Samir is an i-advisor with IE Singapore, an external speaker, contributes to teaching and curriculum inputs at Marketing Institute if Singapore and at other reputed management institutes.In the past 12 months, Samir has been driving marketing and business acceleration strategies for B2B and B2C segments alike, across industry and consumer segments like pharma, insurance, banking and finance, education, retail, internet/on-line and advertising communications.
John is a senior manager with over 35 years of global experience in multinational FMCG companies across Australia, New Zealand, UK, Africa, Middle East, Latin America and Asia. He was a Marketing Director with branding, marketing and management experience with global brands such as Krafts, Coca-Cola and McDonald's. He was also the CMO, CEO/MD of Khazanah National subsidiaries - Proton and LeapED. John is also a member of MINDA and AICD and is a part time adjunct Professor with UiTM.
Robin is an award-winning strategist with over 25 years of experience in developing disruptive brand, marketing and creative communications strategies for many leading corporations. He began his advertising career working on Rover Cars and Sony in the UK, before moving to Asia in 1991 to join the highly regarded Ball Partnership in Singapore. Now, as Chief Strategy Officer, Robin leads a multi-disciplinary group of strategists across one of the world’s most dynamic and exciting regions and is responsible for the implementation of Disruption across this footprint.
The IAA is the world’s most influential network of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. For over eighty years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.
ShareInvestor provides Full Year, Half Year and Interim Financials on all companies.
