Brand Finance logo

Brand Finance Malaysia Forum 2022

10 August 2022, 08:00–08:30 UK Time

Join us for a live webinar as we launch the Brand Finance Malaysia 100 2022 report, celebrating the nation's most valuable and strongest brands.

Our theme for this year's event is: 'Malaysian brands building back up - Trends since the pandemic'.

To view last year's Brand Finance Malaysia 100 2021 report, click here.

Click here to register for the event, or for more information email: [email protected]

10 August 2022, 08:00–08:30 UK Time
Subscribe
to be notified of future events
In association with
International Advertising Association Malaysia

The IAA is the world’s most influential network of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. For over eighty years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.

International Advertising Association Malaysia Website

Speakers

Alex Haigh
Managing Director, Asia Pacific
Brand Finance Plc

Alex is an all-rounder on all areas of valuation and quantitative market research but is a technical specialist in the assessment on the return on investment of different brand architecture and brand positioning options. Much of this experience has focused on identifying the brand structures, media investment, media mix and distribution channel management needed to minimise risk and maximise opportunity from any brand changes.

His other area of expertise is the use of market research and brand valuation for licensing strategy and transfer pricing having helped to set up brand licensing teams and structures with many clients.

He is a Chartered Accountant, Chartered Tax adviser and has completed the Advance Diploma in International Tax, with a specialisation in Transfer Pricing. He holds a dual degree in Economics and Environmental Policy from the London School of Economics and has completed training in Data Analysis and Marketing Strategy. He has worked internationally across all continents and in most sectors and now manages Brand Finance's teams and client work across Asia and Australasia.

In association with

International Advertising Association Malaysia

The IAA is the world’s most influential network of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. For over eighty years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.

International Advertising Association Malaysia Website

Name

Job Title
Description
Link

Name

Description
Link
Zoom Webinar

Open in new window

Get in Touch

Message