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Marathons 50 - An exclusive celebration of the world’s strongest marathon brands

31 October 2026, 18:30–22:00 UK Time

1.30pm - 5.00pm EST

Join Brand Finance, in partnership with TCS, in New York to launch the Marathons 50 report, an exclusive celebration of the global marathon movement, where Brand Finance will release its latest report on the world’s 50 strongest marathon brands.

The report features data-driven analysis of the positive economic, charitable and wellbeing impact of marathons on communities, exploring the power of marathons as brands and the contribution they make to people, communities and wider society.

Together, we’ll examine how the value created by marathons extends far beyond race day, exploring the lasting social, wellbeing and economic value they create, as well as how the ambition, achievement and shared experience of running can build stronger connections between people, customers and brands.

The afternoon will conclude with an awards ceremony, presented by special guest Sabastian Sawe, recognizing the best-performing marathon brands across a variety of categories.

Please join us from 1.30pm for registration and networking, with the event starting at 2pm. Food and refreshments will be served throughout the afternoon.

We look forward to welcoming you to this exclusive event. Places are limited, so please register now to secure your place.

Agenda

1.30 - 2.00pm Registration
2.05 - 2.20pm Brand Finance Marathons 50 2026 Report Presentation
2.20 - 3.00pm Panel discussion - The Marathon Halo Effect
3.00 - 3.40pm Panel discussion - The Power of Participation
3.40 - 3.50pm In conversation with Sabastian Sawe
3.50 - 4.15pm Marathon awards & closing remark
4.15 - 5.00pm Networking & Photo Opportunity

31 October 2026, 18:30–22:00 UK Time
In partnership with
Tata Consultancy Services
Tata Consultancy Services (TCS) is a global leader in IT services, digital and business solutions that partners with its clients to simplify, strengthen and transform their businesses. We ensure the highest levels of certainty and satisfaction through a deep-set commitment to our clients, comprehensive industry expertise and a global network of innovation and delivery centers.
Tata Consultancy Services Website

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West Side Hospitality next to Tavern on the Green,Central Park W and W. 67th Street, New York City

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