Which are the most valuable B2B brands in the world today?
The exclusive Brand Finance and IAA (International Advertising Association) event unveiled the inaugural Brand Finance Global B2B Brands Index 2023.
Delegates joined us at this exclusive breakfast gathering to find out first-hand what are the strongest and most valuable B2B brands in the world.
The programme included a presentation by Savio D'Souza, Senior Director at Brand Finance who delivered the results of the study, followed by a roundtable discussion of the report findings and what they mean for B2B brands globally.
Additional speakers on the panel included:
The International Advertising Association is a global association that represents all areas of the marketing and communications industry.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
The IAA has established itself as the "global compass" of the MARCOM industry. With our global influence, vast network, and grass roots operations, the IAA is the natural resource for the issues that confront today’s demanding and fast-changing business environment.
Stein IAS is a global digital and integrated marketing agency whose purpose is to help make B2B brands the most important in their respective markets, with strategic locations across the Americas, EMEA and APAC.
Savio is an Associate Director at Brand Finance. Whilst at Brand Finance, Savio has worked on a number of national and international projects in Airlines, Technology Media & Technology (TMT). Savio also has experience in assignments for technical purposes including, tax and transfer pricing, legal disputes and business combinations. Recently Savio has been a key member for projects for clients such as; Truphone, Vodafone, Heathrow, and Turkish Airlines.Due to the nature of the projects to which he has been involved, Savio has helped devise and recommend strategies to clients so that they were able to utilise the potential of their brand. This advice could range from how best to license and franchise the brand to alterations in the Brand architecture and portfolio management.Savio has a MEng degree in Electrical & Electronic Engineering with Management from Imperial College London and qualified as a Chartered Accountant with Brand Finance. Prior to Brand Finance he had spells at Ernst & Young and one of the largest Oil Services Companies.
